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Объявлены победители фестиваля креативности Белый Квадрат 2024

Объявлены победители фестиваля креативности Белый Квадрат 2024

Международный Фестиваль креативности Белый Квадрат / White Square, который известен в креативном сообществе по всему миру, объявил победителей 2024.

Фестиваль высоко ценит креативные идеи и людей в индустрии, разделяет принципы социально-ответственного маркетинга, миролюбия и общечеловеческие ценности, демонстрирует лучшие идеи, реализованное агентствами и брендами, в том числе, идеи, которые способствуют развитию индустрии и изменению мира к лучшему.

В конкурсной программе Фестиваля White Square 2024 приняли участие 1115 работ из более чем 35-ти стран Европы, СНГ, Северной и Латинской Америки, региона MENA, Азии, Китая и других. Конкурсные проекты Фестиваля White Square 2024 оценивали шесть составов международного жюри, в которые вошли профессионалы с мировым признанием в сфере креатива и коммуникаций, обладатели множества индустриальных наград и опыта судейства престижных фестивалей креативности и эффективности по всему миру. Гран-при Фестиваля определил состав Высокого жюри, в который вошли Председатели жюри всех основных составов.

Уровень судейства Фестиваля соответствовал высочайшим международным стандартам индустрии коммуникаций, была задана высокая планка критериев и отбора конкурсных работ, а высокая конкуренция и небольшое количество присужденных призовых мест делают награды Фестиваля еще более ценными и желанными для участников.

Состав жюри и оргкомитет Фестиваля поздравляют призеров и победителей и надеются, что идеи, отмеченные на Фестивале White Square 2024, станут источником вдохновения на развитие и инновации в креативной индустрии!

ПобедителиФестиваля White Square 2024

GRAND PRIX

entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia

entry Not very Sweet, agency Ogilvy Bangkok, Thailand

THE AGENCY OF THE FESTIVAL

Seed, Kazakhstan

CREATIVE

F. FILM
F1 TV / Screens

Silver

entry Not Very Sweet, agency Ogilvy Bangkok, Thailand

Bronze

entry A Hidden Nation, agency Stargazer, Uzbekistan

Short-list

entry Patio, agency Voskhod, Russia

entry Tochka. Change and make changes, agency Voskhod, Russia

F2 Online

Bronze

entry She Can!, agency FCB Artgroup Almaty, Kazakhstan

entry Museum of Extinct Mobility, agency Webedia, Saudi Arabia

Short-list

entry MTS - Peer, agency Mosaic, Russia

P. PRINT

P1 Print

Silver

entry Helping Reduce Food Waste Since 1869, agency Fitzroy, Netherlands

R. RADIO & AUDIO

R1 Radio & Streaming       

Gold

entry FWD Singing Bus, agency GREYnJ United, Thailand

O. OUTDOOR          

O2 Posters

Short-list

entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER, Thailand

O4 Ambient

Silver

entry The Worlds Largest & Cleanest Billboard, agency Fitzroy, Netherlands

Bronze

entry COOL STORE, Synthesis Advertising Agency, Uzbekistan

Short-list

entry Klek Shot, agency Next DC, Bulgaria

entry The Beer Skating Rink, agency Soda, Russia

O6 Live Advertising & Events

Bronze

entry EYEBAGS PRIVILEGE, agency Youngster BKK, Thailand

Short-list

entry Klek Shot, agency Next DC, Bulgaria

entry Quality sells, agency Voskhod, Russia

K. INTEGRATED     

K1 Omni-channel Campaign

Bronze

entry Wrong Labelling, agency Cohn & Jansen, Romania

entry What a year, agency Voskhod, Russia

Short-list

entry Meet Lay's in Kazakh style!, agency BBDO CA, Kazakhstan

K4 Brand Launch / Re-launch Campaign

Silver

entry Decrete, agency Felicidad Collective, Spain

Short-list

entry Wrong Labelling, agency Cohn & Jansen, Romania

K5 Brand Loyalty Campaign

Silver

entry Postcodes of Origin, agency Thinkerbell, Australia

Bronze

entry Meet Lay's in Kazakh style!, agency BBDO CA, Kazakhstan

Short-list

entry THE UNEXPECTED FACADES, agency TBWACentral Asia & Caucasus, Kazakhstan

K6 Breakthrough on a Budget

Short-list

entry Quality sells, agency Voskhod, Russia

K8 Creative Strategy

Short-list

entry Wrong Labelling, agency Cohn & Jansen, Romania

entry The unavailable drop, agency Seed, Kazakhstan

K9 Collaboration of Brands

Bronze

entry White Suits Girls, agency Endorphin, Azerbaijan

entry A Hidden Nation, agency Stargazer, Uzbekistan

K10 Non-profit / charity campaign

Bronze

entry The unavailable drop, agency Seed, Kazakhstan

Short-list

entry The Disappearing Logo, agency Thinkerbell, Australia

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content

Silver

entry Journey to Yourself, agency Zebra Hero, Russia

N5 Brand experience

Short-list

entry The Guardian Toad, agency VML Peru

N6 Brand Integration & Sponsorships/Partnerships

Gold

entry Postcodes of Origin, agency Thinkerbell, Australia

Bronze

entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary

N7 Non-profit / charity

Bronze

entry Stop Elepains, agency Dentsu Creative Thailand

U. CREATIVE USE OF MEDIA

U3 Print/Outdoor

Bronze

entry Quality sells, agency Voskhod, Russia

U4 Ambient Media

Gold

entry The Worlds Largest & Cleanest Billboard, agency Fitzroy, Netherlands

Bronze

entry Ballet Storefronts, agency WNM.Digital, Russia

Short-list

entry THE UNEXPECTED FACADES, agency TBWACentral Asia & Caucasus, Kazakhstan

U6 Digital & Mobile Platforms

Bronze

entry Don't Delete Menu, agency VML, United States of America

U9 Non-profit/charity

Silver

entry Stay tuned, agency Voskhod, Russia

Short-list

entry Stop Elepains, agency Dentsu Creative Thailand

FS. FILM.SECTORS

FS1 Food & Drink

Silver

entry Not Very Sweet, agency Ogilvy Bangkok, Thailand

Short-list

entry What will people say?, Synthesis advertising agency, Uzbekistan

FS6 Retail, e-commerce

Gold

entry The Air Drummer, agency Wolf BKK, Thailand

FS9 Media / Entertainment

Short-list

entry Movement Is The Start, agency Webedia, Saudi Arabia

OS. OUTDOOR.SECTORS

OS1 Food & Drink

Gold

entry Helping Reduce Food Waste Since 1869, agency Fitzroy, Netherlands

OS3 Consumer Durables

Silver

entry COOL STORE, Synthesis Advertising Agency, Uzbekistan

BRANDING

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity

Gold

entry Preobrazhenie, agency Dotorg branding & digital, Russia

entry The Disappearing Logo, agency Thinkerbell, Australia

Bronze

entry AppBazar - a bright new app store for android devices, agency CreativePeople, Russia

entry Sreda, agency Suprematika, Russia

entry Lev Borodinsky, agency Suprematika, Russia

entry Kungur Identity, agency Voskhod, Russia

Short-list

entry VIVAT sailing, agency DDVB, Russia

entry Coredinals. Create new brand identity for the international community of cybersecurity specialists, agency ENDY, Russia

entry BAUM, agency Ermolaev Bureau, Russia

entry Holdmark, agency OTVETDESIGN, Russia

entry Logo and identity for apartment repair service, agency Voskhod, Russia

B2 Rebrand / Refresh of an Еxisting Brand

Silver

entry The Subbota Theater's identity, agency Voskhod, Russia

Bronze

entry New breath of Gorodetskaya Painting, agency Depot branding agency, Russia

entry Film Studio Identity, agency Voskhod, Russia

Short-list

entry Rebranding - Gay Odin, agency Antville, Italy

entry Break for Asia. Rebranding and creation of an unified identity for the Ded Ho bistro chain franchise, agency ENDY, Russia

entry Finn Flare, agency Suprematika, Russia

B3 Promotional Printed Materials

Bronze

entry The Subbota Theater's identity, agency Voskhod, Russia

Short-list

entry NL International Brand Identity, agency Voskhod, Russia

entry Film Studio Identity, agency Voskhod, Russia

B4 Promotional Item Design

Bronze

entry Deadline, agency OTVETDESIGN, Russia

Short-list

entry Meet Lay's in Kazakh style!, agency BBDO CA, Kazakhstan

entry The Brick Trophy, agency Cheil Worldwide Kazakhstan

B5 Brand Environment & Experience Design

Silver

entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp, Russia

B7 Design Craft

Silver

entry Illan Gifts website, agency OTVETDESIGN, Russia

Bronze

entry HERBARUS, agency DDVB, Russia

entry El caramel, agency Salmon Graphics, Belarus

X. PACKAGING DESIGN   

X1 Packaging of foodstuffs

Silver

entry Italian classic, agency Depot branding agency, Russia

entry Trollmeister packaging design, agency PG Brand Reforming, Belarus

entry El caramel, agency Salmon Graphics, Belarus

Bronze

entry Rebranding - Gay Odin, agency Antville, Italy

Short-list

entry Epica Flavorite, agency Design Department, Russia

entry Bread factory "Standart", agency Stolzman & Katz, Russia

entry You Only Live Twice, agency Svoe mnenie, Russia

X2 Packaging of non-food products

Silver

entry Wellement. The philosophy of unique, agency Depot branding agency, Russia

entry Wellbee as a bee, agency ohmybrand, Russia

Bronze

entry Packaging design for the Lambro premium shower drains, agency PG Brand Reforming, Belarus

Q. DIGITAL & INTERACTIVE DESIGN    

Q1 Website design

Bronze

entry Stay tuned, agency Voskhod, Russia

Q4 Design of virtual promo-tools 

Short-list

entry Immersive Angle installation with naked eye effect for MTS B2B products, agency Studio Akademia, Russia

PD. PRODUCT DESIGN    

PD2 Lifestyle, Fashion, Leisure, Sports

Silver

entry Stop Elepains, agency Dentsu Creative Thailand

Bronze

entry Mercury Retrograde, agency OTVETDESIGN, Russia

BD. BRAND ENVIRONMENT DESIGN    

BD4 Exhibitions and Events         

Short-list

entry WINE VISION BY OPEN BALKAN 2.0, agency M2Communications d.o.o., Serbia

MARKETING EFFECTIVENESS   

E. MARKETING EFFECTIVENESS          

E1 Short-term Creative Effectiveness

Gold

entry Wrong Labelling, agency Cohn & Jansen, Romania

Short-list

entry Guinness recommends!, agency Ruport, Russia

entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI), Kazakhstan

entry Quality sells, agency Voskhod, Russia

E3 Brand Launch/re-launch Campaign

Gold  

entry Wrong Labelling, agency Cohn & Jansen, Romania

E4 Breakthrough on a Budget

Silver

entry The unavailable drop, agency Seed, Kazakhstan

Bronze

entry ‘The Loodles’, my favorite cartoon!, Souzmultfilm, Russia

Short-list

entry THE UNEXPECTED FACADES, agency TBWACentral Asia & Caucasus, Kazakhstan

MARKETING SERVICES

A. BRAND EXPERIENCE & ACTIVATION         

A1 Channel / Medium

Short-list

entry Sala Cockpit, agency CJ WORX, Thailand

A2 Brand Experience

Bronze

entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia

entry The Worlds Largest & Cleanest Billboard, agency Fitzroy, Netherlands

entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47", Russia

entry EYEBAGS PRIVILEGE, agency Youngster BKK, Thailand

A4 Consumer Engagement

Bronze

entry The National Sport of Kazakhstan, agency GForce, Kazakhstan

A5 Strategy

Short-list

entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER, Thailand

A7 Customer Retail / In-store Experience

Silver

entry The Art of Beauty, agency AKQA Shanghai, China

A9 Sponsorship & Brand Partnership    

Gold

entryPostcodes of Origin, agency Thinkerbell, Australia

A11 Non-profit / charity

Bronze          

entry Stay tuned, agency Voskhod, Russia

C. PR 

C1 PR Practices & Technics 

Gold

entry The Impossible Film School, agency DDB Budapest, Hungary

C6 Campaign           

Silver

entry The unavailable drop, agency Seed, Kazakhstan

C8 Sponsorship & Brand Parnership

Bronze          

entry FWD Singing Bus, agency GREYnJ United, Thailand

C9 Real-time Response

Short-list      

entry BUREKUNA, agency AGENCIJA 101 d.o.o., Slovenia

C10 Breakthrough on a Budget

Silver

entry The unavailable drop, agency Seed, Kazakhstan

entry The Beer Skating Rink, agency Soda, Russia

C11 Non-profit / charity

Gold

entry The unavailable drop, agency Seed, Kazakhstan

Bronze

entry Stop Elepains, agency Dentsu Creative Thailand

entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates

H. DIRECT    

H2 Data         

Silver

entry Don't Delete Menu, agency VML, United States of America

H6 Breakthrough on a Budget

Bronze

entry Delivery Club Sticker pack, agency Instinct, Russia

CS. CAMPAIGNS: SECTORS       

CS1 Food & Drink

Gold

entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary

Short-list

entry The Bread That Sold the Beer, agency TDI GROUP CA (Holding Wunder/TDI), Kazakhstan

CS10 Non-profit/Charity

Gold

entry The unavailable drop, agency Seed, Kazakhstan

Silver

entry Stop Elepains, agency Dentsu Creative Thailand

I. INNOVATIONS     

I1 Innovations

Silver 

entry The Art of Beauty, agency AKQA Shanghai, China

CT. CREATIVITY DRIVEN TRANSFORMATION          

CT1 Product Innovation

Gold

entry The Guardian Toad, agency VML Peru

Silver

entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand

CT2 Business Transformation     

Bronze

entry Decrete, agency Felicidad Collective, Spain

MEDIA

V. CHANNELS         

V1 TV & Other Screens

Bronze

entry The Magic of Pink, agency OMD Media Direction / FUSE Media Direction Group, Russia

V2 Audio Platforms

Gold

entry FWD Singing Bus, agency GREYnJ United, Thailand

V3 Print / Outdoor

Silver

entry Quality sells, agency Voskhod, Russia

V4 Ambient Media

Bronze

entry Ballet Storefronts, agency WNM.Digital, Russia

V6 Digital Platforms

Bronze

entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight, Russia

V10 Branded content

Silver 

entry “Stranger Scenes”: The Series of Stories in the Tinkoff Banking App, agency Blacklight, Russia

V11 Non-profit / charity

Gold

entry The unavailable drop, agency Seed, Kazakhstan

Silver

entry GastarbAIter, agency AGENCIJA 101 d.o.o., Slovenia

entry The Captive Radio, agency Cheil Centrade, Romania

entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates

W. EXCELLENCE IN MEDIA

W3 Excellence in Media Engagement

Bronze          

entry THE UNEXPECTED FACADES, agency TBWACentral Asia & Caucasus, Kazakhstan

W7 Non-profit / charity 

Gold  

entry The unavailable drop, agency Seed, Kazakhstan

M. MEDIA CAMPAIGN       

M1 Integrated Campaign

Bronze

entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories, Russia

M2 Low Budget Campaign

Gold

entry The unavailable drop, agency Seed, Kazakhstan

Silver

entry The Beer Skating Rink, agency Soda, Russia

M3 Influencer Campaign    

Bronze

entry TOILET BLOGGERS, agency FCB Artgroup Tashkent, Uzbekistan

DIGITAL

D. DIGITAL   

D1 Websites

Silver

entry Stay tuned, agency Voskhod, Russia

Short-list

entry Keeping creativity in motion since two thousand two, agency GRAPE, Russia

D2 Interactive projects

Short-list      

entry Status placement, agency Joint Stock Company “BBDO”, Russia

D6 Native Advertising

Silver 

entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary

D7 Branded tech and innovations

Bronze

entry The Art of Beauty, agency AKQA Shanghai, China

D8 Use of Artificial Intelligence    

Silver

entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates

D9 From Online to Offline Projects

Silver

entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47", Russia

Bronze

entry The Art of Beauty, agency AKQA Shanghai, China

D10 UX/UI     

Short-list      

entry Resol — the new UI/UX of self-service checkouts, agency CreativePeople, Russia

D12 Non-profit / charity

Silver

entry GastarbAIter, agency AGENCIJA 101 d.o.o., Slovenia

Short-list

entry Banner that need help, agency Marvelous, Russia

G. MOBILE   

G2 Apps

Silver

entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand

entry Don't Delete Menu, agency VML, United States of America

G4 AR / VR / 360º videos   

Short-list

entry Magnat - 360° Pleasure, agency Seed, Kazakhstan

SI. SOCIAL & INFLUENCER         

SI2 Co-creation & Users Generated Content

Silver 

entry Postcodes of Origin, agency Thinkerbell, Australia

SI4 Influencer Campaign   

Silver

entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary

SI5 Targeted Communication

Silver

entry Nobody Delivers Faster, agency White Rabbit Budapest, Hungary

Bronze

entry The National Sport of Kazakhstan, agency GForce, Kazakhstan

T. CREATIVE DATA           

T1 Data-enhanced Creativity

Gold

entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates

Silver

entry Don't Delete Menu, agency VML, United States of America

CRAFT

J. FILM CRAFT        

J1 Direction

Gold

entry The Air Drummer, agency Wolf BKK, Thailand

Silver

entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia

entry Patio, agency Voskhod, Russia

Bronze

entry What will people say?, Synthesis advertising agency, Uzbekistan

Short-list

entry MTBank. Inspire to live, agency Aida Pioneer, Belarus

entry questions never end, agency Leagas Delaney, Italy

J2 Script

Silver

entry The Air Drummer, agency Wolf BKK, Thailand

Bronze

entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia

entry Because life can be engineered, agency Voskhod, Russia

J3 Art Direction

Silver

entry MTS — Peer, agency Mosaic and Petrick animation studio, Russia

Bronze

entry Love&Peach, agency Aida Pioneer, Belarus

entry Museum Of Extinct Mobility, agency Webedia, Saudi Arabia

Short-list

entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia

J4 Cinematography

Bronze

entry What will people say?, Synthesis advertising agency, Uzbekistan

entry Charchamang (Don't get tired), Synthesis advertising agency, Uzbekistan

J5 Editing     

Bronze

entry Project Midnight, Friday! TV Channel, Russia

J6 Use of Music & Sound Design

Silver

entry Fantastico - Abandoned, agency HUMAN, Bulgaria

entry What will people say?, Synthesis advertising agency, Uzbekistan

Short-list

entry Love&Peach, agency Aida Pioneer, Belarus

J7 Animation

Silver

entry MTS – Coeval, agency Mosaic, Russia

J8 Visual effects      

Bronze

entry New Yandex Browser, agency 7.47 Creative Studio, Russia

Y. PRINT & OUTDOOR CRAFT   

Y2 Art Direction

Short-list      

entry HEADlature, agency BBDO CA, Kazakhstan

Y3 Illustration

Bronze

entry BEAUTY OF AUTHENTICITY, agency SERVICEPLAN RUSSIA, Russia

MASS MEDIA CONTEST

L. COMMUNICATION        

SPECIAL PRIZE FROM MASS MEDIA JURY

entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia

L1 Film

Gold

entry Charchamang (Don't get tired), Synthesis advertising agency, Uzbekistan

Silver

entry A Hidden Nation, agency Stargazer, Uzbekistan

entry The Air Drummer, agency Wolf BKK, Thailand

Bronze

entry Toyota – Beyond Zero, Pass The Baton, agency Passion Pictures Bangkok Co. Ltd, Thailand

entry Hon_My_Home, agency Phenomena Creative Boutique, Lebanon

entry Billie Jean King: To making history, together, agency We Are Social, Australia

Short-list      

entry Keramin moments, agency Aida Pioneer, Belarus

entry What will people say?, Synthesis advertising agency, Uzbekistan

entry Journey to Yourself, agency Zebra Hero, Russia

L2 Print&Outdoor

Gold

entry THE ADS THAT YOU CAN KICK, agency FLASH BOMBER, Thailand

entry Klek Shot, agency Next DC, Bulgaria

Silver

entry Sala Cockpit, agency CJ WORX, Thailand

L4 Branded Content

Gold

entry Workbooks with cheat-prompts, agency Yandex Creative Studio "7.47", Russia

Bronze

entry THE UNEXPECTED FACADES, agency TBWACentral Asia & Caucasus, Kazakhstan

L5 Use of Humor in Advertising

Gold

entry The Air Drummer, agency Wolf BKK, Thailand

Silver

entry Meet Lay's Sarkyt!, agency BBDO CA, Kazakhstan

entry Not Very Sweet, agency Ogilvy Bangkok, Thailand

Bronze

entry Don't  mixed up, agency Zebra Hero, Russia

L6 Communication Design

Gold

entry Yandex Go. Focusing on tradition, agency Yandex Magic Camp, Russia

Silver

entry New breath of Gorodetskaya Painting, agency Depot branding agency, Russia

Short-list

entry Northern Lights, agency kemliva, Poland

entry Islamic Solidarity Sports Islamic Solidarity Sports Association Rebrand, agency The Bold Group, Saudi Arabia

L7 Packaging Design

Gold

entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia

Silver

entry ABS on the body, agency Salmon Graphics, Belarus

Bronze

entry Bread factory "Standart", agency Stolzman & Katz, Russia

MD. DIGITAL & MOBILE   

MD1 Digital Tools

Silver

entry Sber. REV-AI-VED ART, agency Mosaic, Russia

Bronze

entry The Art of Beauty, agency AKQA Shanghai, China

MD2 Mobile Tools

Gold

entry Don't Delete Menu, agency VML, United States of America

Silver

entry The Next Enemy Plants, agency DIFFERENT, Italy

Short-list

entry VALERA. The world's first AI drinking buddy, agency //BM Agency / Digital Stories, Russia

MD3 Digital & Mobile Campaign

Bronze          

entry Museum of extinct mobility, agency Webedia, Saudi Arabia

MD4 Social & Influencer Campaign

Silver

entry casa ghali, agency h48, Italy

MA. REACH 

MA1 Brand Experience & Activation

Gold

entry A soup to remember, agency Bruketa&Žinić&Grey, Croatia

entry Klek Shot, agency Next DC, Bulgaria

Silver

entry BUREKUNA, agency AGENCIJA 101 d.o.o., Slovenia

Bronze

entry EYEBAGS PRIVILEGE, agency Youngster BKK, Thailand

MA2 PR        

Silver

entry The Impossible Film School, agency DDB Budapest, Hungary

MA3 Direct

Gold

entry Aroma Calendar, Alfa Agency, Belarus

Silver

entry The National Sport of Kazakhstan, agency GForce, Kazakhstan

MA4 Use of Media   

Short-list

entry “DAD”ICATED CATALOG, agency getbob, Belarus

MK. INTEGRATED CAMPAIGNS 

MK2 Brand Launch / Re-launch Campaign

Gold

entry Wrong Labelling, agency Cohn & Jansen, Romania

Short-list

entry The Social Fast Food Petition, agency Brilliant & Million, Thailand

MK3 Brand Loyalty Campaign

Short-list      

entry Beer "Kozel", agency Salmon Graphics, Belarus

MK4 Breakthrough on a Budget

Bronze

entry Guinness recommends!, agency Ruport, Russia

entry The unavailable drop, agency Seed, Kazakhstan

MK5 Selfpromo

Bronze          

entry Despite All Challenges, agency Phenomena Creative Boutique, Lebanon

MK6 Creative Strategy

Short-list      

entry THE COMMONS’ MONEY, agency FCB Artgroup Tashkent, Uzbekistan

MK7 Collaboration of Brands       

Silver

entry A Hidden Nation, agency Stargazer, Uzbekistan

S. CHANGE FOR GOOD. BRANDS         

S1 Health & Safety

Gold

entry FWD Singing Bus, agency GREYnJ United, Thailand

Bronze

entry “Through the eyes of the different ones”, agency Yandex Magic Camp, Russia

S2 Environment

Gold

entry The Guardian Toad, agency VML Peru

Bronze

entry THE CUPBOARD TO FIGHT FOOD WASTE, agency Dentsu Creative Thailand

S3 Gender Equality

Silver

entry White Suits Girls, agency Endorphin, Azerbaijan

entry She Can!, agency FCB Artgroup Almaty, Kazakhstan

S4 Social Projects

Gold  

entry The National Sport of Kazakhstan, agency GForce, Kazakhstan

S5 Prosperity           

Short-list

entry Insight Icebreaker, agency //BM agency / Brandy.Studio / Digital Stories, Russia

S6 Other Projects

Gold

entry A Hidden Nation, agency Stargazer, Uzbekistan

entry What will people say?, Synthesis advertising agency, Uzbekistan

SN. CHANGE FOR GOOD. NON-PROFIT, CHARITY, GOVERNMENT         

SN1 Health & Safety

Gold

entry Reality show shifting reality, agency TDI GROUP CA (Holding Wunder/TDI), Kazakhstan

Short-list

entry THE WOMAN WHO FIGHTS ITS ALIVE, agency AMEN ARGENTINA

SN2 Environment    

Gold

entry Zero Pollution Zebra, agency Dentsu Creative Thailand

SN3 Gender Equality

Silver

entry Fixing the bAIs, agency Mullenlowe MENA, United Arab Emirates

entry Don't be a Man, agency Tidam (former Tayniy Sovetnik), Russia

SN4 Social Projects

Silver

entry Stop Elepains, agency Dentsu Creative Thailand

entry THE SLEEP FOR THE INNOCENTS, agency DIFFERENT, Italy

Short-list

entry Antidepressant, agency SERVICEPLAN RUSSIA, Russia

SN6 Other Projects

Bronze          

entry The unavailable drop, agency Seed, Kazakhstan

10.06.2024

на печать


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10 сентября – Всемирный день психического здоровья. Специально к этой дате компания HINT опросила коллег в сфере маркетинга, рекламы и пиара, чтобы понять, как представители этих профессий могут помочь себе и другим поддержать в норме психическое здоровье.
День знаний для маркетологовДень знаний для маркетологов
Как не ошибиться с выбором формата обучения и предстать перед будущим работодателем успешным специалистом. Директор по маркетингу ведущего IT-холдинга Fplus Ирина Васильева рассказала, на что теперь смотрят работодатели при приеме на работу, как нестандартно можно развиваться в профессии и стоит ли действующим маркетологам обучаться на онлайн-курсах.
Почему покупатели бросают корзины в интернет-магазинах - исследованиеПочему покупатели бросают корзины в интернет-магазинах - исследование
Эксперты ЮKassa (сервис для приёма онлайн- и офлайн-платежей финтех-компании ЮMoney) и RetailCRM (решение для управления заказами и клиентскими данными) провели исследование* и выяснили, почему пользователи не завершают покупки в интернет-магазинах. По данным опроса, две трети респондентов хотя бы раз оставляли заказы незавершёнными, чаще всего это электроника и бытовая техника, одежда и товары для ремонта. Вернуться к брошенным корзинам многих мотивируют скидки, кэшбэк и промокоды.
Как в кино: принципы голливудского маркетингаКак в кино: принципы голливудского маркетинга
За пару недель создать ажиотаж вокруг фильма, чтобы все писали о смелом промо, а зрители сметали билеты на премьеру? Маркетинг впечатлений — это искусство, которым Голливуд владеет в совершенстве. Как использовать его принципы в рекламе, рассказывает генеральный директор Mera (by Okkam) Мария Силкина.

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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11.10.2024 - 17:38
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