Медиа-проект "Scan Your Brain", бренд: OnLime TeleCARD, агентство: Leo Burnett Moscow
Название: Scan Your Brain
Агентство: Leo Burnett Moscow
Бренд: OnLime TeleCARD
Страна: Россия
Сектор бизнеса: Телевидение
Год выхода: 2012
Вид рекламы: Медиа-проекты
People in Russia are used to watching Russian state-owned television and don`t see any alternative to these channels. OnLime TeleCARD allows to get digital TV channels via a TV set`s CI-slot. To launch the product and to demonstrate how easily people can find the alternative to Russian state-owned channels, we placed a special TV set with an opening for a head in a shopping mall. By default, people could see the Swan Lake Ballet, the symbol of notorious Russian political life and boring state-owned television (the ballet was broadcasted by all TV channels during the August Coup in 1991, and people had to watch it due to the absence of an alternative). The picture changed when they inserted their head into the opening. The sensors inside the stand gathered data by reading the person`s brain activity and identifying his appearance. Afterwards, the Swan Lake Ballet changed to the TV content people were really interested in.
Награды:
- 22 Московский международный фестиваль рекламы RedApple, 2012 (3 место) Нестандартные рекламоносители
- 22 Московский международный фестиваль рекламы RedApple, 2012 (3 место) Наружная реклама (Досуг, развлечения, культура, образование)
- 22 Московский международный фестиваль рекламы RedApple, 2012 (Шорт-лист) Медиапроекты (Лучшее использование нестандартных рекламоносителей)
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