Нестандартная реклама "Parental control", рекламодатель: Bandsports, агентство: Ogilvy Brazil

Название: Parental control
Агентство: Ogilvy Brazil
Рекламодатель: Bandsports
Страна: Бразилия
Сектор бизнеса: Телевидение
Год выхода: 2011
Вид рекламы: Нестандартная реклама

Describe the brief from the client: Brazilians breathe football and love their teams. A love passed from father to son since very early on. But, sometimes things go wrong and disappointed fathers lose their beloved sons for teams that they hate. How can they protect their innocent kids from the bad influence of kids who support other teams? BandSports Tv Channel has decided to do something about it.

Describe how the promotion developed from concept to implementation: We created BandSports Parental Control. A free, easy-to-install browser app. You choose your team and the team you need to block. You can select any of the major Brazilian teams. If your kid tries to look up other team`s winning goals Band Sports Parental Control immediately filters all YouTube sports content, so your kid sees only the results you want.

Describe the success of the promotion with both client and consumer including some quantifiable results: BandSports Parental Control was one of the most downloaded and commented browser apps in Brazil this year. And, most importantly, there are more parents and kids together supporting the same team throughout the country.

Explain why the method of promotion was most relevant to the product or service: Because fathers want their little sons to support the same team they do and watch all the games together on BandSports TV Channel. 

Награды:

• Cannes Lions, 2011 (3 место) Promo & Activation Lions (Best Online Advertising in a Promotional Campaign)

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