Нестандартная реклама "Bike lock", бренд: Smart, агентство: BBDO Toronto
Название: Bike lock
Агентство: BBDO Toronto
Рекламодатель: DaimlerChrysler
Бренд: Smart
Страна: Канада
Сектор бизнеса: Автомобили
Год выхода: 2010
Вид рекламы: Нестандартная реклама
Слоган: Urbanites seeking a vehicle that makes sense for the city
Objective: Showcase the smart car`s impressive ability to park anywhere in a dense, busy urban environment.
Concept: We created an oversized bike lock to exaggerate the smart car`s ability to park anywhere. We put this in various places around the city.
Executive Creative Director: Ian Mackellar
Copywriter: Craig Mcintosh
Producer: Beatrice Bodogh
Art Directors: Jaimes Zentil, Kevin Filliter
Typographer: Jaimes Zentil
Prop Builder: Haralds Gaikis-Uplis Ltd.
Advertiser`s Supervisor: Christian Gani
Account Manager: Steve Groh
Account Supervisors: Andrew Hayes, Robin Steele
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