Нестандартная реклама "Pumus Trendycus", бренд: Puma, агентство: Bruketa&Zinic OM
Название: Pumus Trendycus
Агентство: Bruketa&Zinic OM
Бренд: Puma
Страна: Финляндия
Сектор бизнеса: Спортивная экипировка и снаряжение
Год выхода: 2009
Вид рекламы: Нестандартная реклама
Brief: Promoting the new Puma clothing collection, creating a buzz and as much PR as possible Solution: We placed the event in the Zoo and invited the press like it was a new animal species Pumus Trendycus being presented, so a variety of journalists would come, not just the fashion ones. When they arrived we revealed the cages with models and a famous local musician who performed from inside the cage, all dressed in a new Puma collection. Results: All the important media talked about it, even the international ones.
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