Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Wiley"

Trump University Wealth Building 101

Trump University Wealth Building 101

Trump University Wealth Building 101...

Risk Management and Financial Institutions

Risk Management and Financial Institutions

The most complete, up to date guide to risk management in finance "Risk Management and Financial Institutions" explains all aspects of financial risk and financial institution regulation, helping readers better understand the financial markets ......

Microsoft Dynamics CRM 2011 Administration: Bible

Microsoft Dynamics CRM 2011 Administration: Bible

An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest ......

Trade Like a Hedge Fund

Trade Like a Hedge Fund

Hedge funds and hedge fund trading strategies have long been popular in the financial community because of their flexibility, aggressiveness, and creativity. Trade Like a Hedge Fund capitalizes on this phenomenon and builds on it by bringing ......

No Bull

No Bull

When the official history of twentieth-century Wall Street is written, it will certainly contain more than a few pages on Michael Steinhardt. One of the most successful money managers in the history of "The Street," Steinhardt far outshone his ......

Forensic Analytics: Methods and Techniques for Forensic Accounting Investigations

Forensic Analytics: Methods and Techniques for Forensic Accounting Investigations

Discover how to detect fraud, biases, or errors in your data using Access or Excel With over 300 images, Forensic Analytics reviews and shows how twenty substantive and rigorous tests can be used to detect fraud, errors, estimates, or biases in ......

The Handbook of Risk Management: Implementing a Post-Crisis Corporate Culture

The Handbook of Risk Management: Implementing a Post-Crisis Corporate Culture

This handbook shows a firm how to repurpose its risk management in order to design and implement a corporate culture which involves all business units and individuals at each level of the hierarchy, how to analyse its risk appetite, translate it ......

Marketing Research Essentials

Marketing Research Essentials

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider ......

Big Data: Understanding How Data Powers Big Business

Big Data: Understanding How Data Powers Big Business

Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can ......

Successful Restaurant Design

Successful Restaurant Design

An integrated approach to restaurant design, incorporating front- and back-of-the-house operations. Restaurant design plays a critical role in attracting and retaining customers. At the same time, design must facilitate food preparation and ......

Reinventing Talent Management: How to Maximize Performance in the New Marketplace

Reinventing Talent Management: How to Maximize Performance in the New Marketplace

Praise for Reinventing Talent Management "Bill Schiemann`s book is a comprehensive presentation of the need to better understand, measure, and increase organizational people equity. It clearly transforms concepts that have historically been ......

The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees)

The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees)

A bestselling author and business guru tells how to improve your job satisfaction and performance. In his sixth fable, bestselling author Patrick Lencioni takes on a topic that almost everyone can relate to: the causes of a miserable job. ......

The Portable MBA in Strategy

The Portable MBA in Strategy

This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard`s Michael ......

The Power of We: Succeeding Through Partnerships

The Power of We: Succeeding Through Partnerships

Praise for The Power of We "In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service. ......

The Alchemy of Finance

The Alchemy of Finance

Critical Praise forThe Alchemy of Finance "The Alchemy of Finance joins Reminiscences of a Stock Operator as a timeless instructional guide of the marketplace." ––Paul Tudor Jones From the Foreword to the First Edition "An ......

The Alchemy of Finance

The Alchemy of Finance

Critical Praise forThe Alchemy of Finance "The Alchemy of Finance joins Reminiscences of a Stock Operator as a timeless instructional guide of the marketplace." ??Paul Tudor Jones From the Foreword to the First Edition "An extraordinary . . . ......

Total Quality Management: Strategies and Techniques Proven at Today`s Most Successful Companies

Total Quality Management: Strategies and Techniques Proven at Today`s Most Successful Companies

To understand and profit from Total Quality Management, companies must pay particular attention to the first word in the phrase-total. The spectacular rewards enjoyed by top companies like 3M, FedEx, and Ben & Jerry`s were earned through a total ......

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Once upon a time, spirited David challenged the towering Goliath. Forty years ago, rental car company Avis challenged Hertz-the big fish in its industry-and won a larger, more profitable share of the market by "trying harder". Today, Challengers ......

IFRS Policies and Procedures

IFRS Policies and Procedures

Get the answers you need to effectively implement IFRS rules and keep up to date on the latest IFRS requirements. Designed to complement any Wiley IFRS product, IFRS Policies and Procedures is sequenced in the same manner as Wiley IFRS and ......

The Simple Rules of Risk : Revisiting the Art of Financial Risk Management

The Simple Rules of Risk : Revisiting the Art of Financial Risk Management

In an age where companies and financial institutions are keenly focusing on managing the financial risk of their operations, the implementation of quantitative methods and models has been of tremendous help, allowing firms to analyze and manage ......

Be Hunted! 12 Secrets to Getting on the Headhunter`s Radar Screen

Be Hunted! 12 Secrets to Getting on the Headhunter`s Radar Screen

Everything You Need to Know to Make the Executive Recruitment Process Pay Off Executive recruiters have become increasingly important and influential in today?s corporate hiring practices. Establishing and maintaining a strong relationship with ......

Investing in Collateralized Debt Obligations

Investing in Collateralized Debt Obligations

The fastest growing sector of the asset-backed securities market is the collateralized debt obligation (CDO) market. CDOs are securities backed by a pool of diversified assets and are referred to as collateralized bond obligations (CBOs) when ......

New Product Development: Managing and Forecasting for Strategic Success

New Product Development: Managing and Forecasting for Strategic Success

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and ......

Fooling Some of the People All of the Time: A Long Short Story

Fooling Some of the People All of the Time: A Long Short Story

A revealing look at Wall Street, the financial media, and financial regulators by David Einhorn, the President of Greenlight Capital. Could 2008`s credit crisis have been minimized or even avoided? In 2002, David Einhorn - one of the country`s ......

Mergers and Acquisitions Handbook for Small and Midsize Companies

Mergers and Acquisitions Handbook for Small and Midsize Companies

Unlike the M&A fever that gripped so many large, publicly held corporations in the 1980s, the mergers and acquisitions activity of the 1990s is primarily centered around small and midsize businesses. But the sale and purchase of these companies ......

Activity-Based Management: Arthur Andersen's Lessons from the ABM Battlefield, 2nd Edition

Activity-Based Management: Arthur Andersen's Lessons from the ABM Battlefield, 2nd Edition

"We believe the results of this work deliver up some valuable lessons for any company thinking about ABM, about to start ABM, or recovering from a failure with ABM. . . . We hope our views on the pitfalls that impede successful implementation of ......

Building the Data Warehouse

Building the Data Warehouse

The new edition of the classic bestseller that launched the data warehousing industry covers new approaches and technologies, many of which have been pioneered by Inmon himself In addition to explaining the fundamentals of data warehouse ......

How to Measure Anything: Finding the Value of Intangibles in Business

How to Measure Anything: Finding the Value of Intangibles in Business

Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to ......

Entrepreneur and Small Business Problem Solver

Entrepreneur and Small Business Problem Solver

A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third ......

Structured Products Volume 2: Equity; Commodity; Credit and New Markets

Structured Products Volume 2: Equity; Commodity; Credit and New Markets

Structured Products Volume 2 consists of 5 Parts and 21 Chapters covering equity derivatives (including equity swaps/options, convertible securities and equity linked notes) , commodity derivatives (including energy, metal and agricultural ......

Outperform with Expectations-Based Management : A State-of-the-Art Approach to Creating and Enhancing Shareholder Value

Outperform with Expectations-Based Management : A State-of-the-Art Approach to Creating and Enhancing Shareholder Value

CEOs and managers live and die by delivering superior performance to shareholders. This is why expectations-based management has been developed. Outperform with Expectations-Based Management (EBM) introduces a revolutionary new performance ......

The Real Estate Investment Handbook

The Real Estate Investment Handbook

Investing in commercial real estate can provide excellent risk - return opportunities for both the large and small investor. Unlike equity securities, commercial real estate often generates a substantial and predictable cash flow over time - and ......

The Volatility Course Workbook: Step-by-Step Exercises to Help You Master the Volatility Course

The Volatility Course Workbook: Step-by-Step Exercises to Help You Master the Volatility Course

It takes a special set of trading skills to thrive in today`s intensely volatile markets, where point swings of plus or minus 200 points can occur on a weekly, sometimes daily, basis. The Volatility Course arms stock and options traders with ......

Trade Like Jesse Livermore

Trade Like Jesse Livermore

"Profits always take care of themselves but losses never do." ?Jesse Livermore Jesse Livermore is considered by many to be the greatest stock trader who ever lived. He pocketed $3 million in a single day when he predicted the crash of 1907 and ......

The Vulture Investors, Revised and Updated

The Vulture Investors, Revised and Updated

"What kinds of investors actually choose to make their living by seeking out troubled companies and becoming mired in the complexities and contentiousness of a bankruptcy or out-of-court workout?" - Hilary Rosenberg (from The Vulture Investors) ......

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Этика vs эффективность: как сделать эффективный маркетинг этичным?Этика vs эффективность: как сделать эффективный маркетинг этичным?
Каждый третий россиянин считает, что неуместная реклама может вызвать сильные негативные эмоции
Роль PR - специалистов в формировании будущего AI (искусственного...Роль PR - специалистов в формировании будущего AI (искусственного...
Управляющий партнер LotUS Communications Татьяна Жигаленкова поделилась экспертным мнением о роли PR специалистов в формировании будущего искусственного интеллекта.
Профессия digital-мира - influence marketing manager Профессия digital-мира - influence marketing manager
Работа с блогерами требует определенных навыков и знаний. Как найти релевантного инфлюенсера под конкретные сегменты брендов и определенные задачи, что необходимо проверить перед стартом сотрудничества, как и на каких условиях с ним взаимодействовать, какие важные нюансы необходимо соблюсти в коммуникации/документации? На все эти вопросы знает ответы — инфлюенс-маркетинг менеджер. Кирилл Диденок, диджитал продюсер, основатель коммуникационного агентства DIDENOK TEAM, рассказал, что входит в обязанности инфлюенс-маркетинг менеджера, и как им стать.
Telegram - важный инструмент в арсенале PR-специалистовTelegram - важный инструмент в арсенале PR-специалистов
Владимир Ступников, Генеральный директор коммуникационного агентства АУРА в составе Газпром-Медиа Холдинга. Социальные медиа становятся все более важным инструментом в работе каждого PR-специалиста, и одной из относительно новых, но стремительно растущих платформ, является Telegram. Этот мессенджер, изначально позиционировавшийся как безопасный и приватный инструмент связи, приобретает все большую популярность и привлекает внимание маркетологов и PR-специалистов по всему миру.
PR-специалисты будущего: какие компетенции и требования профессии...PR-специалисты будущего: какие компетенции и требования профессии... (1)
Татьяна Жигаленкова, управляющий партнер LotUS Communications, рассказала какие компетенции, и требования PR-специалистов будут актуальны через 5 лет.

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
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28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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21.07.2024 - 23:55
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