Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Wiley"

Marketing Yourself to the Top Business Schools

Marketing Yourself to the Top Business Schools

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you ......

The Hotel and Restaurant Business

The Hotel and Restaurant Business

The Hotel and Restaurant Business Sixth Edition Donald E. Lundberg Completely updated to cover current trends and conditions in the hospitality industry, this latest edition of the best-selling text offers an excellent introduction to the ......

Dictionary of Real Estate

Dictionary of Real Estate

Everything you need to quickly acquire a solid working knowledge of more than 3,000 essential real estate terms In real estate, as in any type of business, an undefined term at a critical moment can equal a missed opportunity, or worse. That's ......

Sixty Trends in Sixty Minutes

Sixty Trends in Sixty Minutes

This is a terrific book. Useful, stimulating, and fun. Helpful not only in business but in general day-to-day life. Christopher J. D. Ainsley, President and CEO Wolters Kluwer, International Health & Science Tired of asking yourself `How did ......

The Complete Guide to Nonprofit Management

The Complete Guide to Nonprofit Management

The Complete Nuts-and-Bolts Guide to Managing Today’s Bottom-Line Oriented Nonprofit Organizations This significantly revised and expanded Second Edition of the highly popular how-to book identifies and addresses the unique concerns of nonprofit ......

Creating the Corporate Future : Plan or be Planned For

Creating the Corporate Future : Plan or be Planned For

Here?s why thousands of readers in business and management turn to Russell Ackoff for innovative and effective ideas: "Russell Ackoff has probably influenced more managers than any other living person. Two of his books, Scientific Method (1962) ......

The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition)

The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition)

Single most authoritative guide from the inventor of the technique. Presents unique modeling techniques for e-commerce, and shows strategies for optimizing performance. Companion Web site provides updates on dimensional modeling techniques, ......

Achieving Business Value from Technology: A Practical Guide for Today's Executive

Achieving Business Value from Technology: A Practical Guide for Today's Executive

Clearly, IT investments have never before played such a critical part in business growth. The book addresses the weakness existing in most management systems involving the lack of a systematic process to realize the economic benefits of the IT ......

The Visual Investor: How to Spot Market Trends

The Visual Investor: How to Spot Market Trends

Visual analysis enables an investor to analyze a stock or industry group without complicated mathematical formulas and technical concepts. Instead, it tells you - simply and quickly - whether or not the fundamentals of a particular stock are ......

Engines that Move Markets: Technology Investing from Railroads to the Internet and Beyond

Engines that Move Markets: Technology Investing from Railroads to the Internet and Beyond

"An intriguing study of the psychology and market dynamics underlying technology-based stock market manias." ?Barry Riley, Financial Times "Engines That Move Markets is an insightful study into the history of technology and the lessons it has ......

The Nasdaq Trader's Toolkit

The Nasdaq Trader's Toolkit

Make direct access equal trading success. "LaBier has compiled a fascinating study of modern market execution systems. An instant classic that should find a prominent home on every trader`s bookshelf". Alan S.Farley, author, Master Swing Trader, ......

Collateralized Mortgage Obligations: Structures and Analysis

Collateralized Mortgage Obligations: Structures and Analysis

Financial experts Chuck Ramsey and Frank Ramirez join Frank Fabozzi for the third edition of Collateralized Mortgage Obligations: Structure & Analysis. Because of the complexity and the risk associated with CMOs, portfolio managers need specific ......

Paul Volcker: The Making of a Financial Legend

Paul Volcker: The Making of a Financial Legend

As the Chairman of the Federal Reserve from 1979 to 1982, Paul Volcker established himself as one of the most influential economic thinkers. Currently a major advocate for corporate governance and accounting reforms, Volcker`s reputation as a ......

Loan Workouts and Debt for Equity Swaps: A Framework for Successful Corporate Rescues

Loan Workouts and Debt for Equity Swaps: A Framework for Successful Corporate Rescues

The past 10 years has provided one of the longest sustained periods of economic growth for many western economies. There are signs that this may all be coming to an end. Japan, the UK and the US are but a small proportion of the developed ......

Damodaran on Valuation, Study Guide: Security Analysis for Investment and Corporate Finance

Damodaran on Valuation, Study Guide: Security Analysis for Investment and Corporate Finance

Damondaran on Valuation will not only convince you of the vitality of the many valuation models available to you, it will help ensure that you develop the acumen needed to select the right model for any valuation scenario. Written by a gifted ......

Winning the Job Game: The New Rules for Finding and Keeping the Job You Want

Winning the Job Game: The New Rules for Finding and Keeping the Job You Want

The Ultimate Game Plan For A Championship Career. Succeeding in your professional life is like winning the big game; your talent will be wasted if you don`t have the strategy to go with it and the fearlessness to score when you get the chance. ......

The X-Factor: Getting Extraordinary Results from Ordinary People

The X-Factor: Getting Extraordinary Results from Ordinary People

The X-Factor is brilliant! Ross Reck has tremendous wisdom and it shows. This book contains nothing but rock-solid content....

A Basic Guide for Valuing a Company, 2nd Edition

A Basic Guide for Valuing a Company, 2nd Edition

The Groundwork of Company Valuation for First-time Buyers and Sellers A Basic Guide for Valuing a Company has helped thousands of first-time buyers and sellers realize a fair, substantiated value for small businesses. Now in its Second Edition, ......

Scenario in Business

Scenario in Business

As organizations operate in an increasingly complex and often confusing world, they find it even more difficult to plan. In this practical and comprehensive guide Gill Ringland shows how scenario thinking can help organizations think about ......

Maslow on Management

Maslow on Management

Anyone who has sat through a psychology course has seen Abraham H.Maslow's hierarchy of needs, a pyramid capped by the highest human need of all, the need for, what Maslow famously termed, self-actualization. Since his death in 1970, Maslow's ......

Catering Handbook

Catering Handbook

This fully documented guide helps readers grasp the essentials of planning and successfully managing three major types of catering operations: on-premise, off-premise, and mobile unit. The authors evaluate each type of operation according to ......

Five-Star Leadership: The Art and Strategy of Creating Leaders at Every Level

Five-Star Leadership: The Art and Strategy of Creating Leaders at Every Level

This one-of-a-kind guide trains business leaders in the manner of military leaders. Working from the idea that leadership is a behavior, not a position and that leaders are made, not born, it provides the basic training necessary for creating ......

Do's and Taboos Around the World for Women in Business

Do's and Taboos Around the World for Women in Business

What Women Need to Know to Succeed in International Business. From meeting protocol and sexual harassment to dining and gift giving, the rules for conducting business abroad can be dramatically different from those at home--and they can also ......

An Investor's Guide to the Electricity Economy (Wiley Finance)

An Investor's Guide to the Electricity Economy (Wiley Finance)

Energy Investing that gets beyond the hype 2001 was perhaps the most tumultuous year in the modern history of the energy industry. As with telecommunications, computer and information technology, and Internet/e-commerce businesses over the last ......

The Essential Buffett: Timeless Principles for the New Economy

The Essential Buffett: Timeless Principles for the New Economy

From the bestselling author of The Warren Buffett Way and The Warren Buffett Portfolio comes The Essential Buffett: Timeless Principles for the New Economy. In this fresh take on Buffett`s irrefutable investment methods, Robert Hagstrom shows ......

The Candlestick Course

The Candlestick Course

Expert instruction on the practical applications of candlestick charting. Candlestick charting is more popular than ever before, with a legion of new traders and investors being introduced to the concept by some of today's hottest investment ......

Managing Strategic Change: Technical, Political, and Cultural Dynamics

Managing Strategic Change: Technical, Political, and Cultural Dynamics

Shows how managers can use the conceptual framework of TPC theory (technical, political, and cultural dynamics) to cope with major strategic reorientation. Raises such fundamental questions about the nature of organizations. What business(es) ......

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change

At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are ‘licensed to ......

Creating Strategic Change: Designing the Flexible, High-Performing Organization

Creating Strategic Change: Designing the Flexible, High-Performing Organization

Pasmore has brought over 20 year's worth of expertise to this conceptually sophisticated yet practical guide concerned with organization design and change. Concentrates on implementation and how organizational planning and transformation efforts ......

Business Alliances Guide: The Hidden Competitive Weapon

Business Alliances Guide: The Hidden Competitive Weapon

Presents a map of the various options one has on the journey through an alliance; the principles of design; new insights into what has been missing in order to understand alliances; how to find the right partners; purchaser-supplier alliances; ......

The Davis Dynasty: 50 Years of Successful Investing on Wall Street

The Davis Dynasty: 50 Years of Successful Investing on Wall Street

Praise for The Davis Dynasty "Equally relevant to the uninitiated and to those of us who have many years? experience with the Davis dynasty, Rothchild?s book takes a close look at the family?s remarkable success and endurance. I knowthat many ......

Creating Value Through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups

Creating Value Through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups

Praise for Creating Value through Corporate Restructuring "A helpful reference guide for managers facing the complex operational and financial issues raised in today?s competitive environment. Gilson?s case studies provide a real-world context ......

Managing Cash Flow: An Operational Focus

Managing Cash Flow: An Operational Focus

The fixation on flashy industries like telecommunications, information technology, and financial services in the go-go nineties went hand-in-hand with a fixation on flashy valuation standards-revenue increases, reported profits, earnings per ......

The E-Business Workplace: Discovering the Power of Enterprise Portals

The E-Business Workplace: Discovering the Power of Enterprise Portals

Make The E-Business Workplace Work For You From the consultants at PricewaterhouseCoopers and SAP come the keys to understanding and taking advantage of the most exciting development in the world of business technology?the e-business workplace. ......

Where the Money Grows and Anatomy of the Bubble

Where the Money Grows and Anatomy of the Bubble

Hugely popular when it was first published in 1911, and regarded as a classic ever since, Where the Money Grows is an honest, humorous, and richly perceptive tour of Wall Street and its enduring customs, institutions, and characters. The Street, ......

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Telegram - важный инструмент в арсенале PR-специалистовTelegram - важный инструмент в арсенале PR-специалистов
Владимир Ступников, Генеральный директор коммуникационного агентства АУРА в составе Газпром-Медиа Холдинга. Социальные медиа становятся все более важным инструментом в работе каждого PR-специалиста, и одной из относительно новых, но стремительно растущих платформ, является Telegram. Этот мессенджер, изначально позиционировавшийся как безопасный и приватный инструмент связи, приобретает все большую популярность и привлекает внимание маркетологов и PR-специалистов по всему миру.
PR-специалисты будущего: какие компетенции и требования профессии...PR-специалисты будущего: какие компетенции и требования профессии... (1)
Татьяна Жигаленкова, управляющий партнер LotUS Communications, рассказала какие компетенции, и требования PR-специалистов будут актуальны через 5 лет.
Маркетинг с AR и VR от HICLICKМаркетинг с AR и VR от HICLICK
В 2024 году маркетологи все чаще начинают использовать метавселенные. По сравнению с социальными сетями, вовлеченность пользователей в иммерсивных площадках гораздо больше. Одним из самых интересных для клиентов форматов являются АR и VR. Как технологии будущего применять в маркетинге уже сегодня, разобрали в агентстве высоких откликов HICLICK.
Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?
Искусственный интеллект уже давно среди нас. Он прочно вошел в нашу жизнь, используется абсолютно в разных её сферах и кардинально меняет лицо современного бизнеса. Рекламная индустрия - не исключение. Самый яркий и известный пример - это нейросети, на основе которых построен поиск рекламных систем Яндекса. Использование нейросетей и других алгоритмов ИИ, делает рекламу еще более эффективной и качественной. Евгений Халин, директор по продуктам Коkос Group рассказывает о том, как работает ИИ, в чем его преимущество и какие перспективы нас ждут.
Как подготовить маркетинг к 8 марта и 23 февраляКак подготовить маркетинг к 8 марта и 23 февраля
В период гендерных праздников предприниматели отмечают 50%-ый рост продаж. – Даже в случае торговли сепараторами или двигателями, при должном подходе. Для маркетологов это время – забег на короткие дистанции. Поэтому важно грамотно подойти к выбору инструментов.

Книги по дизайну

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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01.05.2024 - 15:43
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