Нестандартная реклама "Virtual Hot Water Bottle", агентство: Y&R Киев
Название: Virtual Hot Water Bottle
Агентство: Y&R Киев
Страна: Украина
Сектор бизнеса: Фармацевтические изделия
Год выхода: 2012
Вид рекламы: Нестандартная реклама
Uronefron is a remedy for cystitis. Target audience: women 18-45. Symptomatic pain from cystitis could be relieved by applying a hot water bottle on a lower part of the stomach. We created world`s first website that turns your notebook computer into Virtual Hot Water Bottle! User is instructed to put notebook on the bottom of her stomach and click the "Warm Me Up!" button. She sees a video with rubber hot water bottle from first person view, as if it would be laying on her stomach. Hot water bottle starts to sing a soothing song - a parody to Barry White`s romantic hit adored by women. The script from the website starts to quickly heat up her notebook by loading the processor and video card. Voila - the notebook is turned into a Virtual Hot Water Bottle! Uronefron - the only remedy that helps you EVEN BEFORE it was bought! P. S. Don`t worry, the computer is safe.
Награды:
- 22 Московский международный фестиваль рекламы RedApple, 2012 (1 место) Нестандартные рекламоносители
- 22 Московский международный фестиваль рекламы RedApple, 2012 (2 место) RedApple Awards (интернет): Интерактивные инструменты (Цифровые кампании и решения для наружной рекламы и рекламе в местах продаж)
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