Нестандартная реклама "Speedsale", рекламодатель: Papercut Shop, агентство: DDB Stockholm
Название: Speedsale
Агентство: DDB Stockholm
Рекламодатель: Papercut Shop
Страна: Швеция
Сектор бизнеса: Книги, CD и т.д.
Год выхода: 2011
Вид рекламы: Нестандартная реклама
| Name | Company | Position |
| Magnus Jakobsson | DDB Stockholm | Copywriter |
| Fredrik Simonsson | DDB Stockholm | Art Director |
| Merwan Maaruf | DDB Stockholm | Web Producer |
| Eskil Lundberg | DDB Stockholm | Film |
| Patrik Pagréus | DDB Stockholm | Design |
| Joel Blanco Berg | DDB Stockholm | Flash Developer |
| Amanda Lublin | DDB Stockholm | Account Manager |
| Flickorna Larsson | Music |
Describe the brief from the client: Ever heard of time limited offers? We took those to a whole new level, and created a game changing platform for internet shopping; a simple site on wich you got only 4 seconds to decide if you wanted to buy certain a product on sale or not. If you failed, there was NO turning back, you couldn´t get that price again.This was a once in a life time oppurtunity. For real. We called it Speedsale.
Describe how the promotion developed from concept to implementation: The campaign was launched as a simple, user friendly site, and spread throughout a variety of social media such as Facebook and Twitter and general "word of mouth". And also through simple banners on the Papercut shop site, advertising the event and linking to speedsale.
Describe the success of the promotion with both client and consumer including some quantifiable results: The freshness and simplicity of the idea turned this sales event into an international viral on fire that spawned full editorials in major publications like WIRED and THE INDEPENDENT, to mention a few. Clients and curious visitors from all over the world were overwhelming in their positive comments about SPEEDSALE. The campaign became not only a successful digital sales event for Papercut Shop, but also an evolution in internet shopping. The site attracted over 12500 curious shoppers in the first 2 weeks.
Explain why the method of promotion was most relevant to the product or service: The campaign was launched as a simple, user friendly site, and spread throughout a variety of social media such as Facebook and Twitter and general "word of mouth". And also through simple banners on the Papercut shop site, advertising the event and linking to speedsale.
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