Нестандартная реклама "Big noses", бренд: BGH, агентство: Del Campo Nazca Saatchi & Saatchi
Название: Big noses
Агентство: Del Campo Nazca Saatchi & Saatchi
Рекламодатель: BGH
Бренд: BGH
Страна: Аргентина
Рекламная кампания: Big noses
Сектор бизнеса: Бытовая техника
Год выхода: 2011
Вид рекламы: Нестандартная реклама
| Name | Company | Position |
| Maxi Itzkoff | Del Campo Nazca Saatchi & Saatchi | Executive Creative Director |
| Mariano Serkin | Del Campo Nazca Saatchi & Saatchi | Executive Creative Director |
| Diego Medvedocky | Del Campo Nazca Saatchi & Saatchi | Creative Director |
| Ignacio Ferioli | Del Campo Nazca Saatchi & Saatchi | Creative Director |
| Diego Medvedocky | Del Campo Nazca Saatchi & Saatchi | Copywriter |
| Ignacio Ferioli | Del Campo Nazca Saatchi & Saatchi | Art Director |
| Adrian Aspani | Del Campo Nazca Saatchi & Saatchi | Agency Producer |
| María de la Paz Landeyro | Del Campo Nazca Saatchi & Saatchi | Agency Producer |
| Juan Manuel Aralda | Del Campo Nazca Saatchi & Saatchi | Account Manager |
| Mariano Cafarelli | Del Campo Nazca Saatchi & Saatchi | Account Supervisor |
| Guido Fusetti | Del Campo Nazca Saatchi & Saatchi | Designer |
| Sebastian Beretta | Designer | |
| Diego & Vlady | Peluca Films | Directors |
| Alejandro De Michele | Peluca Films | Executive Producer |
| Daniel Ortega | Director of Photography | |
| Nicolas Videla | BGH | Advertiser`s Supervisor |
| Carina Catalano | BGH | Advertiser`s Supervisor |
| Sebastian Nugnez | BGH | Advertiser`s Supervisor |
Describe the brief from the client: The brand BGH wanted to launch its new line of Air Conditioners with 5 air filtering stages. In other words, the Air Conditioner units that provide the purest air of all. The objective was to generate a promotion which generated an answer of the target.
Describe how the promotion developed from concept to implementation: For the launch of BGH`s line of Air Conditioners we decided to help those who need pure air most: BIG NOSES. That`s why if you had a Big Nose, BGH gave you a 25% discount. We created: The Nose-O-Meter. A device capable of measuring the length of a nose. If your nose reached the sensor, the siren went off and you won the discount. Implementation: The Campaign was launched on TV, Web and Print. The communication directed the target to the retail stores where the Nose-O-Meters were installed. And there, the people could participate and make their discount effective.
Describe the success of the promotion with both client and consumer including some quantifiable results: - Thousands of noses were put to test - 500 clients won 25% off. - The PR amplified the media broadcast of the campaign as it transformed in the main theme of the most important media. - And we had one of the most important sports celebrity for free. The famous NBA player Manu Ginobili tweeted about the campaign joking on the size of his nose and the discount he would win. - The brand preference increased.
Explain why the method of promotion was most relevant to the product or service: BGH Big Noses turned a boring Air Conditioners campaign into an entertaining promotion that combined brand experience, point of sale and discounts. And of course its disruptive character put the campaign on everyone`s mouth.
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