Agnieszka M. Winkler
Warp Speed Branding: The Impact of Technology on Marketing
Издательство: John Wiley and Sons, Ltd, 1999 г.
0-471-29555-8
Книгопечатная продукция
Объем: 240 стр.
"We have all experienced the acceleration of our lives and our work towards Internet speed. Ms.Winkler has given us anecdotes, templates and commonsense advice, all focused on teaching us how to use the acceleration of technology to build better brands, products, and organizations."
Paul Otellini, Executive Vice President, Intel Corporation
"This book is an engaging must-read for all brand shepherds, young and old. The rapid speed of global technological change has dramatically redefined all traditional concepts of consumers, stakeholders, marketing, and branding. Attitude, capability, and mass customization are now king."Carl James Yankowski, President & CEO, Reebok Brands
"For marketers who are charged with retaining or creating brand advantage in the future, this is a must read. You`ll find a refreshing challenge to the status quo and new ideas to consider."Jan Soderstrom, EVP International Marketing, Visa International
"In the tradition of marketing classics, Winkler redefines what it takes to win at marketing in today`s frenzied, everything-changing-at-once product development cycles."Steve Weiss, Founding Partner, Product Management Group
"Traveling with Agnieszka Winkler through Warp-Speed Branding is a thrill ride. Her rich examples and colorful illustrations make Warp-Speed Branding essential reading for all who aspire to lead their organizations to unique and distinctive places in the millennium marketplace."Jim Kouzes, coauthor, The Leadership Challenge and Encouraging the Heart Chairman, Tom Peters Group/Learning Systems
"A thought-provoking view of the huge impact of the Web lifestyle on brands and branding."Robert Herbold, EVP & COO, Microsoft Corporation
Посмотрите также...
Theories of Development
The stakes involved in development debates are enormous. While development can use the productive resources of society to improve the living conditions of the world`s most vulnerable people, it can also form the basis of intense manipulative ......
Capitalism and Individualism
Arguments to support free-market capitalism have usually come from economists and have stressed the efficiency of the economic system as basic to encouraging the production of wealth. Such arguments assume the essential value of a productive ......
Paul Volcker: The Making of a Financial Legend
As the Chairman of the Federal Reserve from 1979 to 1982, Paul Volcker established himself as one of the most influential economic thinkers. Currently a major advocate for corporate governance and accounting reforms, Volcker`s reputation as a ......
Development of Non-Bank Financial Institutions and Capital Markets in European Union Accession Countries (World Bank Working Papers)
Book DescriptionDevelopment of Non-Bank Financial Institutions and Capital Markets in European Union Accession Countries assesses the role of non-bank financial institutions and capital markets in the financial sectors of the eight first wave EU ......
Analysis and Algorithms for Service Parts Supply Chains (Springer Series in Operations Research and Financial Engineering)
Book DescriptionServices requiring parts has become a $1.5 trillion business annually worldwide, creating a tremendous incentive to manage the logistics of these parts efficiently by making planning and operational decisions in a rational and ......
Руководство по корпоративным финансам. Пособие по финансовым рынкам, решениям и методам
Финансы являются основой для принятия корпоративных решений и языком лиц, принимающих эти решения. В данной книге шаг за шагом раскрываются принципы и методы управления корпоративными финансами и финансовыми рынками. Настоящее пособие дает ......
The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us
"A comprehensive primer on the development of these Asian tigers." Noam Lupu, San Francisco Chronicle "The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us" is the essential guide to understanding how India ......
Family Wars: The Real Stories behind the Most Famous Family Business Feuds
Many of the world`s greatest businesses are family owned, and with this comes the threat of family feuding, sibling rivalries, and petty jealousies. Family Wars takes readers behind the scenes on a rollercoaster ride through the ups and downs of ......
Managing Markets & Customers
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package.The books are practical and well structured to provide an in depth treatment of these management ......
Спортинг — менеджмент побед! Теория и практика современного менеджмента. От тейлоризма до спортинга
Настоящая книга знакомит читателей с новым направлением развития современного менеджмента, менеджментом XXI века, менеджментом побед - спортингом, который основан на спортивной идеологии и методологии. В книге рассмотрены история и вопросы ......
Management Secrets
The management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Management. Includes how to: Build a goal-oriented team; Successfully manage individuals, teams and projects; ......
Chartered Management Institute: Dictionary of Business and Management: Defining the World of Work
The "Chartered Management Institute: Dictionary of Business and Management" is the most authoritative business dictionary available. It features: - More than 6,500 jargon-free definitions of key terms. - Entries drawn from the core areas of ......
LIKE A VIRGIN
It`s business school, the Branson way. Whether you`re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the ......
RSS