Объявлены победители Golden Hammer
Закончился 13-й международный фестиваль рекламы Golden Hammer и объявлен список победителей.
Главный приз в креативных категориях - Creativity Case получило агентство Ogilvy Group Hungary. Главный приз в категории Best use of Media - Media Folder получило агентство Ogilvy Group Ukraine. Приз в интерактивной категори Access Key в этом году получило агентство Leo Burnett Moscow, Россия.
С радостью сообщаем, что 1-й приз в PR категории PR Frame достался представителям из Латвии - Repute / The Matter!
3-й год подряд обладателем титула Network of the year становится сеть Ogilvy.
Жюри начало свою работу 5-го июня, оценивая работы, присланные на фестиваль из 25 стран.
В работе креативного жюри принимали участие 7 человек. Жюри руководил Ami Hasan - основатель, председатель правления, и главный креативный директор hasan & partners, Финляндия.
Креативное жюри включило в шортлист 69 работы. 12 конкурсантов получили Золотой Молоток, 20 - Серебряный Молоток, Гран При присудили агентству Inspired, Латвия в радио категории и агентству Adell Taivas Ogilvy, Литва в категории рекламные компании..
В составе интерактивного жюри работали 6 представителей. Жюри работало под руководством Chaga Signe Bruun, старшего дигитального арт-директора BBDO, Дания.
В шортлист от интерактивного жюри было включено 30 работ. 8 работ награждены Золотыми Молотками, 8 - Серебряными Молотками. Специальный приз от жюри присуждён агентству hasan & partners. Гран При получило агентство Leo Burnett Moscow, Россия.
В составе медиа жюри работало 6 участников. Работой руководил Pascal Vanhaeren, Великобритания, региональный бизнес директор компании Starcom Mediavest (CEE) в центральной и восточной Европе.
В шортлист от медиа жюри было включено 34 работы. Победителям вручили 5 Золотых Молотков и 11 Серебряных Молотков.
В состав PR жюри под руководством Юлии Савостиной, главного исполнительного директора Pillar | Hill+Knowlton Strategies, Украина, вошло 6 человек.
PR жюри включило в шортлист 14 работ, 2 из которых получили Золотой Молоток, 4 - Серебряный.
Работа WINDFOR'S Communication, Грузия, получила особый приз от PR жюри - Special Diploma for Corporate Social Responsibility.
Большее количество работ на фестиваль было прислано из России. За Россией в списке стран-участников следует Украина, затем Латвия и Венгрия.
Среди победителей фестиваля - работы из 20 стран.
|
TV Ads |
|
||
|
|
|
|
|
|
A-1 Foodstuffs, beverages, animal and pet food |
|
||
|
Moreing |
Droga5 Australia Pty Ltd |
Australia |
Silver |
|
|
|
|
|
|
A-2 Alcohol beverages |
|
||
|
Fishing |
Guilty |
Latvia |
Silver |
|
Tarantula |
|||
|
World of Slovaks |
Istropolitana Advertising, s.r.o. |
Slovakia |
Silver |
|
|
|
|
|
|
A-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport |
|
||
|
Legend |
Ogilvy and Mather LLC |
Russia |
Silver |
|
Hidden Camera |
Ogilvy and Mather LLC |
Russia |
Diploma |
|
|
|
|
|
|
A-4 Services (tourism, entertainment, sports, mass media, culture, education) |
|
||
|
Creepy bunny 1 |
Ogilvy&Mather Advertising |
Romania |
Silver |
|
Creepy bunny 3 |
|||
|
Creepy bunny 2 |
Gold |
||
|
|
|
|
|
|
A-5 Services (telecommunications, financial, trade, insurance, retail) |
|
||
|
Father |
Adventa Lowe |
Ukraine |
Diploma |
|
Office Games |
Ogilvy Group Hungary |
Hungary |
Diploma |
|
|
|
|
|
|
A-6 Social |
|
||
|
Passengers |
ZAVOD CONSULTING, LIC |
Russia |
Gold |
|
|
|
|
|
|
Print Ads |
|
||
|
B-1 Foodstuffs, beverages, animal and pet food |
|
||
|
Chicken Monster |
Not Perfect I Y&R Vilnius |
Lithuania |
Diploma |
|
COW insects |
Leo Burnett Moscow |
Russia |
Silver |
|
Large Coffee - Morning |
DDB Helsinki |
Finland |
Diploma |
|
|
|
|
|
|
B-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport |
|
||
|
Grumpy |
Ogilvy Group Hungary |
Hungary |
Gold |
|
Baldy |
|||
|
Limpy |
|||
|
|
|
|
|
|
B-4 Services (tourism, entertainment, sports, mass media, culture, education) |
|
||
|
Book of Faces |
hasan & partners |
Finland |
Gold |
|
Thumbs |
|||
|
Yourself televison |
|||
|
Russia - Where Cold is Cool! |
Leo Burnett Moscow |
Russia |
Diploma |
|
|
|
|
|
|
B-5 Services (telecommunications, financial, trade, insurance, retail) |
|
||
|
Histery |
Ogilvy Group Ukraine |
Ukraine |
Silver |
|
Mystery |
|||
|
Friday |
|||
|
|
|
|
|
|
Outdoor Posters |
|
||
|
C-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport |
|
||
|
Grumpy |
Ogilvy Group Hungary |
Hungary |
Gold |
|
Baldy |
|||
|
|
|
|
|
|
C-6 Social |
|
||
|
Toilets |
JWT Russia |
Russia |
Diploma |
|
|
|
|
|
|
Radio Ads |
|
||
|
D-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport |
|
||
|
Slowly Gonzales |
Ogilvy&Mather Advertising |
Romania |
Diploma |
|
"Recording on wheels" Honda CR-V radio |
Adventa Lowe |
Ukraine |
Silver |
|
GIV' EM HANDEL |
Vladimir-Region Agency |
Russia |
Silver |
|
|
|
|
|
|
D-4 Services (tourism, entertainment, sports, mass media, culture, education) |
|
||
|
Radio Ad for conference DIGITAL 2012 |
Inspired |
Latvia |
Gold, Grand Prix |
|
|
|
|
|
|
D-5 Services (telecommunications, financial, trade, insurance, retail) |
|
||
|
Scream |
Istropolitana Advertising, s.r.o. |
Slovakia |
Gold |
|
Last Supper |
|||
|
|
|
|
|
|
Interactive Media |
|
||
|
E-1 Websites and microsites (Editorial/Media/ News/Service projects/ Non-commercial/ Brand promotion/ Corporate image/ Retail/ Consumer products) |
|
||
|
THE CIRQUE |
Deluxe Interactive |
Russia |
Diploma |
|
Crack Lembergs safe |
PIKA |
Latvia |
Gold |
|
Car vs Piano |
BBDO Russia Group |
Russia |
Diploma |
|
The World's Deepest Website |
Ogilvy Group Ukraine |
Ukraine |
Gold |
|
E-2 Online advertising (Banners/ Beyond The Banner/ Other rich media/ Online campaign) |
|
||
|
Star Wars Twitter |
Look At Me |
Russia |
Silver |
|
adidas Originals Blue - Create Your Own Banner |
Look At Me |
Russia |
Diploma |
|
Parking Douche |
Look At Me |
Russia |
Gold |
|
Come Work For Us (copywriting) |
Beluga |
Latvia |
Silver |
|
|
|
|
|
|
E-3 Mobile multimedia |
|
||
|
Parking Douche |
Look At Me |
Russia |
Diploma |
|
Free a Tree |
Leo Burnett Moscow |
Russia |
Gold |
|
Death Revealer |
Leo Burnett Moscow |
Russia |
Diploma |
|
|
|
|
|
|
E-4 Games/ animated greeting cards/ E-mail Marketing |
|
||
|
The CIRQUE |
Deluxe Interactive |
Russia |
Diploma |
|
Elves take over one of airBaltic planes |
Cube |
Latvia |
Silver |
|
|
|
|
|
|
E-5 Social media |
|
||
|
A Profile Picture is Worth a Thousand Words |
LeavingStone |
Georgia |
Diploma |
|
Battle of Universities |
PRKVADRAT |
Belarus |
Diploma |
|
Egg hatching marathon |
Digibrand |
Latvia |
Silver |
|
Drugs Set Your Timeline |
Mccann Erickson |
Israel |
Gold |
|
Nissan RUMBLE |
TBWAHELSINKI |
Finland |
Silver |
|
If You Like Latvia, Latvia Likes You! |
Leo Burnett |
Latvia |
Diploma |
|
|
|
|
|
|
E-6 Technique (Best copywriting, Animation, Illustration and Graphic Design, Best Video, Interface & Navigation) |
|
||
|
Free a Tree |
Leo Burnett Moscow |
Russia |
Gold, Grand Prix |
|
THE CIRQUE |
Deluxe Interactive |
Russia |
Silver |
|
VideoSnatch |
Ogilvy Group Ukraine |
Ukraine |
Diploma |
|
|
|
|
|
|
E-8 Digitally led Integrated Campaigns |
|
||
|
Save April First! |
Saatchi & Saatchi |
Russia |
Diploma |
|
You´ll pay with your own blood |
CORE4, spol. s.r.o. |
Slovakia |
Gold |
|
|
|
|
|
|
E-9 Other interactive digital solutions |
|
||
|
Tuborg - "I Was There" |
OMD OM Group |
Russia |
Diploma |
|
Got2B Prankish Photo-Booth |
Kijjaa! Digital Miracles |
Russia |
Gold |
|
Tweephone: first analogue twitter client |
UP Digital Bureau |
Ukraine |
Silver |
|
Koktebel Glass Piano |
G2 Ukraine |
Ukraine |
Silver |
|
Scan Your Brain |
Leo Burnett Moscow |
Russia |
Diploma |
|
KIOSKED |
hasan & partners |
Finland |
Special prize by jury |
|
|
|
|
|
|
Best Use of Media |
|
||
|
F-1 Best use of Television |
|
||
|
Kazan & Kungur News |
Voskhod |
Russia |
Silver |
|
Get Rid of Black Stripes |
Starcom Ukraine |
Ukraine |
Gold |
|
|
|
|
|
|
F-2 Best use of Radio |
|
||
|
Share your cheerful mood! |
Voskhod |
Russia |
Diploma |
|
Radio Ad for conference DIGITAL 2012 |
Inspired |
Latvia |
Silver |
|
|
|
|
|
|
F-3 Best use of Print Media |
|
||
|
Profitable Newspaper |
Voskhod |
Russia |
Diploma |
|
Russia - Where Cold is Cool! |
Leo Burnett Moscow |
Russia |
Diploma |
|
110 Steps |
Rodnaya Rech |
Russia |
Silver |
|
|
|
|
|
|
F-4 Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport) |
|
||
|
Chopsticks Dragon |
Voskhod |
Russia |
Diploma |
|
JAIL-CONSTRUCTION |
TDI Group |
Belarus |
Diploma |
|
I Like construction sites: Truly Bosch! |
OMD Germany |
Germany |
Diploma |
|
|
|
|
|
|
F-5 Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations) |
|
||
|
GOT PLANS FOR TONIGHT? |
Kaffeine Communications |
Ukraine |
Diploma |
|
Got2B Prankish Photo-Booth |
Kijjaa! Digital Miracles |
Russia |
Silver |
|
Immortal Collection |
BBDO Russia Group |
Russia |
Silver |
|
|
|
|
|
|
F-6 Best use of Internet |
|
||
|
Vdokhnoveniye - You Inspire Me! |
OMD OM Group |
Russia |
Diploma |
|
A Profile Picture is Worth a Thousand Words |
LeavingStone |
Georgia |
Silver |
|
Parking Douche |
Look At Me |
Russia |
Silver |
|
Siemens: The Twittering Tree |
PHD Germany |
Germany |
Diploma |
|
Car vs Piano |
BBDO Russia Group |
Russia |
Diploma |
|
Nissan RUMBLE |
TBWAHELSINKI |
Finland |
Diploma |
|
The World's Deepest Website |
Ogilvy Group Ukraine |
Ukraine |
Gold |
|
VideoSnatch |
Ogilvy Group Ukraine |
Ukraine |
Silver |
|
|
|
|
|
|
F-7 Best use of Media Mix |
|
||
|
MTS RED QUEST |
GRAPE |
Russia |
Diploma |
|
RUSSIAN GIRLS TAKE OVER NEW YORK |
Hungry Boys |
Russia |
Silver |
|
The Most Football Chips |
Tabasco / Full Contact Communications / Prodigi |
Ukraine |
Silver |
|
XBOX FORZA 4 - CAR GENESIS |
UM London |
United Kingdom |
Diploma |
|
Ford Focus Do It Yourself |
Mindshare |
Czech Republic |
Gold |
|
|
|
|
|
|
F-8 Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams |
|
||
|
Pedestrian Ghost |
JWT Ukraine |
Ukraine |
Diploma |
|
The Good Sandwich |
Gruppa 66 |
Poland |
Gold |
|
Chicken Test |
Adell Taivas Ogilvy |
Lithuania |
Gold |
|
Fill up tenderness |
Saatchi & Saatchi Budapest |
Hungary |
Diploma |
|
|
|
|
|
|
F-9 Best use of Sponsorship, Event/Nightlife Marketing |
|
||
|
Russian Social Sensation: Persil Brilliance |
OMD OM Group |
Russia |
Diploma |
|
|
|
|
|
|
F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections) |
|
||
|
Vacancy |
Instinct |
Russia |
Silver |
|
Death Revealer |
Leo Burnett Moscow |
Russia |
Diploma |
|
|
|
|
|
|
Craft |
|
||
|
G-1 Label and packaging |
|
||
|
London Education Center |
General Line! |
Russia |
Diploma |
|
T-platforms identity |
TOMATDESIGN |
Russia |
Silver |
|
J8 Club Russia |
Diploma |
||
|
Red and white wine CARRE ROUGE & CARRE BLANC |
DesignDepot |
Russia |
Diploma |
|
STORYE Identity |
Guilty |
Latvia |
Silver |
|
Year of Science |
Creatum OÜ |
Estonia |
Silver |
|
Saiwala |
Direct Design Visual Branding |
Russia |
Diploma |
|
|
|
|
|
|
G-2 Logo Design, corporate Design, corporate identity (integrated solutions), Annual reports, brochures & catalogues |
|
||
|
YASNO calendar 2012 |
РА "Ясно" |
Ukraine |
Diploma |
|
Smile It |
Direct Design Visual Branding |
Russia |
Diploma |
|
Desktop Calendar |
AA Illan |
Russia |
Diploma |
|
|
|
|
|
|
G-3 Booklets, Calendars, POS materials (stickers, shelf-talkers etc.) |
|
||
|
Bzzz |
BACKBONE |
Armenia |
Gold |
|
|
|
||
|
Gurieli Fruit Tea |
Ogilvy Group Ukraine |
Ukraine |
Silver |
|
|
|
|
|
|
G-4 Other (a category will be chosen by the judges) |
|
||
|
Xmas Cards |
Ogilvy Group Hungary |
Hungary |
Diploma |
|
|
|
|
|
|
G-5 Photography (Commercial, Non-profit) Illustration (incl. Magazine Cover) |
|
||
|
Baldy |
Ogilvy Group Hungary |
Hungary |
Gold |
|
Limpy |
|||
|
Undeground football |
SpecialOne |
Russia |
Silver |
|
|
|
|
|
|
G-6 Digital Design |
|
||
|
THE CIRQUE |
Deluxe Interactive |
Russia |
Diploma |
|
The World,s Deepest Website |
Ogilvy Group Ukraine |
Ukraine |
Silver |
|
|
|
|
|
|
G-8 Sound Design (incl. Original Score, Sound Editing and Sound Mixing) |
|
||
|
Urban festival promo Don't Take Fake |
VGNC |
Ukraine |
Silver |
|
|
|
|
|
|
G-9 Environmental Design (incl. Stores, Kiosks, Concept Stores, Brandscapes, Seasonal Displays, Mobile Demonstration Units, Trade Shows, POS Materials, Presentations Or Demonstrations, Show-rooms, Museums, Galleries & Exhibits, a.o. aspects of Brand Inspired Interiors) |
|
||
|
Chopsticks Dragon |
Voskhod |
Russia |
Silver |
|
Central Stadium Environmental Design |
Brandiziac |
Russia |
Diploma |
|
Baua |
Velvet Ou |
Estonia |
Silver |
|
|
|
|
|
|
ADVERTISING CAMPAIGNS |
|
||
|
KAUKO |
hasan & partners / Perfect Fools |
Finland |
Gold |
|
THE MASKS |
DDB Worldwide Latvia |
Latvia |
Diploma |
|
OKARTE LIBRARY |
Diploma |
||
|
STATE WITHIN A STATE |
Gold |
||
|
Yes, of'Corsa |
R&I Group |
Russia |
Gold |
|
Battle for the Babies |
Saatchi & Saatchi Belgrade/ MMS Communications |
Serbia and Montenegro |
Silver |
|
Speechless |
Adell Taivas Ogilvy |
Lithuania |
Gold, Grand Prix |
|
Hercules Ice-cream Panda Campaign |
Ogilvy Group Ukraine |
Ukraine |
Diploma |
|
Classroom Case |
WINDFOR'S Communication |
Georgia |
Silver |
|
|
|
|
|
|
DIRECT MARKETING |
|
||
|
I-1 Business gifts, Other direct marketing materials (invitations, greeting cards, etc.) |
|
||
|
Idea Path Diary |
Leo Butnett |
Ukraine |
Diploma |
|
|
|
|
|
|
I-2 Direct marketing materials (B2C, B2B) |
|
||
|
FROG MARKETING |
Red Pepper |
Ukraine |
Diploma |
|
AREA - Excel Love Story |
McCann Helsinki |
Finland |
Diploma |
|
Virtual Hot Water Bottle |
Y&R |
Ukraine |
Diploma |
|
|
|
|
|
|
PR |
|
||
|
J-1 Marketing PR - projects aimed at building a reputation of a product or brand. PR-events, sponsorship (includes sponsorship of sporting events, art and entertainment events) |
|
||
|
Tetra Pak Juice Pack Collecting Game |
Repute / The Matter |
Latvia |
Gold |
|
Specific character of national stains |
Talan Group |
Ukraine |
Diploma |
|
VoltExercise! |
SPN Ogilvy |
Russia |
Diploma |
|
|
|
|
|
|
J-2 Corporate PR - projects aimed at building corporate brand awareness and company's reputation. Communication campaigns targeted at both - business and consumer audiences. Includes corporate image, corporate social responsibility, and environmental programs (includes Internal PR) |
|
||
|
ILoveUkraine |
SPN Ogilvy |
Ukraine |
Diploma |
|
The Classroom case |
WINDFOR'S Communication |
Georgia |
Special Diploma for Corporate Social Responsibility |
|
RIX vs. Ryanair |
Hauska & Partner |
Latvia |
Silver |
|
|
|
|
|
|
J-3 Non-corporate PR - projects aimed to promote public sector, charities and non-profit organisations, trade associations |
|
||
|
KAUKO |
hasan & partners / Perfect Fools |
Finland |
Diploma |
|
The city fountains in blood: NO to a waste of life |
Komunikāciju aģentūra / Edelman Affiliate |
Latvia |
Gold |
|
Battle for the Babies |
Saatchi & Saatchi Belgrade/ MMS Communications |
Serbia and Montenegro |
Silver |
|
|
|
|
|
|
J-5 Digital PR - any projects in the field of digital communication (blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.) |
|
||
|
ILoveUkraine |
SPN Ogilvy |
Ukraine |
Diploma |
|
Discover a hero inside you |
Prodigi |
Ukraine |
Diploma |
|
Ulla against Janis |
ullajanis.lv |
Latvia |
Diploma |
|
|
|
|
|
|
J-6 Non-conventional PR - any partisan projects, work with rumors, buzz etc. |
|
||
|
STATE WITHIN A STATE |
DDB Worldwide Latvia |
Latvia |
Silver |
|
Save April First! |
Saatchi & Saatchi |
Russia |
Silver |
13.06.2012
RSS
Комментарии
Написать комментарий