Объявлены победители Golden Hammer

Дата публикации: 13.06.2012
Раздел: Новости

Объявлены победители Golden HammerЗакончился 13-й международный фестиваль рекламы Golden Hammer и объявлен список победителей.

Главный приз в креативных категориях - Creativity Case получило агентство Ogilvy Group Hungary. Главный приз в категории Best use of Media - Media Folder получило агентство Ogilvy Group Ukraine. Приз в интерактивной категори Access Key в этом году получило агентство Leo Burnett Moscow, Россия.

С радостью сообщаем, что 1-й приз в PR категории PR Frame достался представителям из Латвии - Repute / The Matter!

3-й год подряд обладателем титула Network of the year становится сеть Ogilvy.

Жюри начало свою работу 5-го июня, оценивая работы, присланные на фестиваль из 25 стран.

В работе креативного жюри принимали участие 7 человек. Жюри руководил Ami Hasan - основатель, председатель правления, и главный креативный директор hasan & partners, Финляндия.

Креативное жюри включило в шортлист 69 работы. 12 конкурсантов получили Золотой Молоток, 20 - Серебряный Молоток, Гран При присудили агентству Inspired, Латвия в радио категории и агентству Adell Taivas Ogilvy, Литва в категории рекламные компании..

В составе интерактивного жюри работали 6 представителей. Жюри работало под руководством Chaga Signe Bruun, старшего дигитального арт-директора BBDO, Дания.

В шортлист от интерактивного жюри было включено 30 работ. 8 работ награждены Золотыми Молотками, 8 - Серебряными Молотками. Специальный приз от жюри присуждён агентству hasan & partners. Гран При получило агентство Leo Burnett Moscow, Россия.

В составе медиа жюри работало 6 участников. Работой руководил Pascal Vanhaeren, Великобритания, региональный бизнес директор компании Starcom Mediavest (CEE) в центральной и восточной Европе.

В шортлист от медиа жюри было включено 34 работы. Победителям вручили 5 Золотых Молотков и 11 Серебряных Молотков.

В состав PR жюри под руководством Юлии Савостиной, главного исполнительного директора Pillar | Hill+Knowlton Strategies, Украина, вошло 6 человек.

PR жюри включило в шортлист 14 работ, 2 из которых получили Золотой Молоток, 4 - Серебряный.

Работа WINDFOR`S Communication, Грузия, получила особый приз от PR жюри - Special Diploma for Corporate Social Responsibility.

Большее количество работ на фестиваль было прислано из России. За Россией в списке стран-участников следует Украина, затем Латвия и Венгрия.

Среди победителей фестиваля - работы из 20 стран.

 

TV Ads

 

 

 

 

 

 A-1 Foodstuffs, beverages, animal and pet food

 

Moreing

Droga5 Australia Pty Ltd

Australia

Silver

 

 

 

 

A-2 Alcohol beverages 

 

Fishing

Guilty

Latvia

Silver

Tarantula

World of Slovaks

Istropolitana Advertising, s.r.o. 

Slovakia

Silver

 

 

 

 

A-3  Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport

 

Legend

Ogilvy and Mather LLC

Russia

Silver

Hidden Camera

Ogilvy and Mather LLC

Russia

Diploma

 

 

 

 

A-4  Services (tourism, entertainment, sports, mass media, culture, education)

 

Creepy bunny 1

Ogilvy&Mather Advertising

Romania

Silver

Creepy bunny 3

Creepy bunny 2

Gold

 

 

 

 

A-5  Services (telecommunications, financial, trade, insurance, retail) 

 

Father

Adventa Lowe

Ukraine

Diploma

Office Games

Ogilvy Group Hungary

Hungary

Diploma

 

 

 

 

A-6  Social 

 

Passengers

ZAVOD CONSULTING, LIC

Russia

Gold

 

 

 

 

Print Ads

 

B-1  Foodstuffs, beverages, animal and pet food 

 

Chicken Monster

Not Perfect I Y&R Vilnius

Lithuania

Diploma

COW insects

Leo Burnett Moscow

Russia

Silver

Large Coffee - Morning

DDB Helsinki

Finland

Diploma

 

 

 

 

B-3  Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport

 

Grumpy

Ogilvy Group Hungary

Hungary

Gold

Baldy

Limpy

 

 

 

 

B-4  Services (tourism, entertainment, sports, mass media, culture, education) 

 

Book of Faces

hasan & partners

Finland

Gold

Thumbs

Yourself televison

Russia - Where Cold is Cool!

Leo Burnett Moscow

Russia

Diploma

 

 

 

 

B-5 Services (telecommunications, financial, trade, insurance, retail) 

 

Histery

Ogilvy Group Ukraine

Ukraine

Silver

Mystery

Friday

 

 

 

 

Outdoor Posters

 

C-3  Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport

 

Grumpy

Ogilvy Group Hungary

Hungary

Gold

Baldy

 

 

 

 

C-6  Social

 

Toilets

JWT Russia

Russia

Diploma

 

 

 

 

Radio Ads 

 

D-3  Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport 

 

Slowly Gonzales

Ogilvy&Mather Advertising

Romania

Diploma

"Recording on wheels" Honda CR-V radio

Adventa Lowe

Ukraine

Silver

GIV` EM HANDEL

Vladimir-Region Agency

Russia

Silver

 

 

 

 

D-4 Services (tourism, entertainment, sports, mass media, culture, education) 

 

Radio Ad for conference DIGITAL 2012

Inspired

Latvia

Gold, Grand Prix

 

 

 

 

D-5  Services (telecommunications, financial, trade, insurance, retail)

 

Scream

Istropolitana Advertising, s.r.o. 

Slovakia

Gold

Last Supper

 

 

 

 

Interactive Media

 

E-1 Websites and microsites (Editorial/Media/ News/Service projects/ Non-commercial/ Brand promotion/ Corporate image/ Retail/ Consumer products)

 

THE CIRQUE

Deluxe Interactive

Russia

Diploma

Crack Lembergs safe

PIKA

Latvia

Gold

Car vs Piano

BBDO Russia Group

Russia

Diploma

The World`s Deepest Website

Ogilvy Group Ukraine

Ukraine

Gold

E-2 Online advertising (Banners/ Beyond The Banner/ Other rich media/ Online campaign)

 

Star Wars Twitter

Look At Me

Russia

Silver

adidas Originals Blue - Create Your Own Banner

Look At Me

Russia

Diploma

Parking Douche

Look At Me

Russia

Gold

Come Work For Us (copywriting)

Beluga

Latvia

Silver

 

 

 

 

E-3 Mobile multimedia

 

Parking Douche

Look At Me

Russia

Diploma

Free a Tree

Leo Burnett Moscow

Russia

Gold

Death Revealer

Leo Burnett Moscow

Russia

Diploma

 

 

 

 

E-4 Games/ animated greeting cards/ E-mail Marketing

 

The CIRQUE

Deluxe Interactive

Russia

Diploma

Elves take over one of airBaltic planes

Cube

Latvia

Silver

 

 

 

 

E-5 Social media

 

A Profile Picture is Worth a Thousand Words

LeavingStone

Georgia

Diploma

Battle of Universities

PRKVADRAT

Belarus

Diploma

Egg hatching marathon

Digibrand

Latvia

Silver

Drugs Set Your Timeline

Mccann Erickson

Israel

Gold

Nissan RUMBLE

TBWAHELSINKI

Finland

Silver

If You Like Latvia, Latvia Likes You!

Leo Burnett

Latvia

Diploma

 

 

 

 

E-6 Technique (Best copywriting, Animation, Illustration and Graphic Design, Best Video, Interface & Navigation)

 

Free a Tree

Leo Burnett Moscow

Russia

Gold, Grand Prix

THE CIRQUE

Deluxe Interactive

Russia

Silver

VideoSnatch

Ogilvy Group Ukraine

Ukraine

Diploma

 

 

 

 

E-8 Digitally led Integrated Campaigns

 

Save April First!

Saatchi & Saatchi

Russia

Diploma

You´ll pay with your own blood

CORE4, spol. s.r.o.

Slovakia

Gold

 

 

 

 

E-9 Other interactive digital solutions

 

Tuborg - "I Was There"

OMD OM Group

Russia

Diploma

Got2B Prankish Photo-Booth

Kijjaa! Digital Miracles

Russia

Gold

Tweephone: first analogue twitter client

UP Digital Bureau

Ukraine

Silver

Koktebel Glass Piano

G2 Ukraine

Ukraine

Silver

Scan Your Brain

Leo Burnett Moscow

Russia

Diploma

KIOSKED

hasan & partners

Finland

Special prize by jury

 

 

 

 

Best Use of Media 

 

F-1   Best use of Television 

 

Kazan & Kungur News

Voskhod

Russia

Silver

Get Rid of Black Stripes

Starcom Ukraine

Ukraine

Gold

 

 

 

 

F-2   Best use of Radio 

 

Share your cheerful mood!

Voskhod

Russia

Diploma

Radio Ad for conference DIGITAL 2012

Inspired

Latvia

Silver

 

 

 

 

F-3   Best use of Print Media 

 

Profitable Newspaper

Voskhod

Russia

Diploma

Russia - Where Cold is Cool!

Leo Burnett Moscow

Russia

Diploma

110 Steps

Rodnaya Rech

Russia

Silver

 

 

 

 

F-4   Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport) 

 

Chopsticks Dragon

Voskhod

Russia

Diploma

JAIL-CONSTRUCTION

TDI Group

Belarus

Diploma

I Like construction sites: Truly Bosch!

OMD Germany

Germany

Diploma

 

 

 

 

F-5   Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations) 

 

GOT PLANS FOR TONIGHT?

Kaffeine Communications

Ukraine

Diploma

Got2B Prankish Photo-Booth

Kijjaa! Digital Miracles

Russia

Silver

Immortal Collection

BBDO Russia Group

Russia

Silver

 

 

 

 

F-6   Best use of Internet

 

Vdokhnoveniye - You Inspire Me!

OMD OM Group

Russia

Diploma

A Profile Picture is Worth a Thousand Words

LeavingStone

Georgia

Silver

Parking Douche

Look At Me

Russia

Silver

Siemens: The Twittering Tree

PHD Germany

Germany

Diploma

Car vs Piano

BBDO Russia Group

Russia

Diploma

Nissan RUMBLE

TBWAHELSINKI

Finland

Diploma

The World`s Deepest Website

Ogilvy Group Ukraine

Ukraine

Gold

VideoSnatch

Ogilvy Group Ukraine

Ukraine

Silver

 

 

 

 

F-7   Best use of Media Mix 

 

MTS RED QUEST

GRAPE

Russia

Diploma

RUSSIAN GIRLS TAKE OVER NEW YORK

Hungry Boys

Russia

Silver

The Most Football Chips

Tabasco / Full Contact Communications / Prodigi

Ukraine

Silver

XBOX FORZA 4 - CAR GENESIS

UM London

United Kingdom

Diploma

Ford Focus Do It Yourself

Mindshare

Czech Republic

Gold

 

 

 

 

F-8   Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams 

 

Pedestrian Ghost

JWT Ukraine

Ukraine

Diploma

The Good Sandwich

Gruppa 66

Poland

Gold

Chicken Test

Adell Taivas Ogilvy

Lithuania

Gold

Fill up tenderness

Saatchi & Saatchi Budapest

Hungary

Diploma

 

 

 

 

F-9   Best use of Sponsorship, Event/Nightlife Marketing 

 

Russian Social Sensation: Persil Brilliance

OMD OM Group

Russia

Diploma

 

 

 

 

F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections) 

 

Vacancy

Instinct

Russia

Silver

Death Revealer

Leo Burnett Moscow

Russia

Diploma

 

 

 

 

Craft

 

G-1  Label and packaging 

 

London Education Center

General Line!

Russia

Diploma

T-platforms identity

TOMATDESIGN

Russia

Silver

J8 Club Russia

Diploma

Red and white wine CARRE ROUGE & CARRE BLANC

DesignDepot

Russia

Diploma

STORYE Identity

Guilty

Latvia

Silver

Year of Science

Creatum OÜ

Estonia

Silver

Saiwala

Direct Design Visual Branding

Russia

Diploma

 

 

 

 

G-2  Logo Design, corporate Design, corporate identity (integrated solutions), Annual reports, brochures & catalogues 

 

YASNO calendar 2012

РА "Ясно"

Ukraine

Diploma

Smile It

Direct Design Visual Branding

Russia

Diploma

Desktop Calendar

AA Illan

Russia

Diploma

 

 

 

 

G-3  Booklets, Calendars, POS materials (stickers, shelf-talkers etc.) 

 

Bzzz

BACKBONE

Armenia

Gold

 

 

Gurieli Fruit Tea

Ogilvy Group Ukraine

Ukraine

Silver

 

 

 

 

G-4  Other (a category will be chosen by the judges) 

 

Xmas Cards

Ogilvy Group Hungary

Hungary

Diploma

 

 

 

 

G-5 Photography (Commercial, Non-profit) Illustration (incl. Magazine Cover) 

 

Baldy

Ogilvy Group Hungary

Hungary

Gold

Limpy

Undeground football

SpecialOne

Russia

Silver

 

 

 

 

G-6 Digital Design 

 

THE CIRQUE

Deluxe Interactive

Russia

Diploma

The World,s Deepest Website

Ogilvy Group Ukraine

Ukraine

Silver

 

 

 

 

G-8 Sound Design (incl. Original Score, Sound Editing and Sound Mixing) 

 

Urban festival promo Don`t Take Fake

VGNC

Ukraine

Silver

 

 

 

 

G-9 Environmental Design (incl. Stores, Kiosks, Concept Stores, Brandscapes, Seasonal Displays, Mobile Demonstration Units, Trade Shows, POS Materials, Presentations Or Demonstrations, Show-rooms, Museums, Galleries & Exhibits, a.o. aspects of Brand Inspired Interiors) 

 

Chopsticks Dragon

Voskhod

Russia

Silver

Central Stadium Environmental Design

Brandiziac

Russia

Diploma

Baua

Velvet Ou

Estonia

Silver

 

 

 

 

ADVERTISING CAMPAIGNS

 

KAUKO

hasan & partners / Perfect Fools

Finland

Gold

THE MASKS

DDB Worldwide Latvia

Latvia

Diploma

OKARTE LIBRARY

Diploma

STATE WITHIN A STATE

Gold

Yes, of`Corsa

R&I Group

Russia

Gold

Battle for the Babies

Saatchi & Saatchi Belgrade/ MMS Communications

Serbia and Montenegro

Silver

Speechless

Adell Taivas Ogilvy

Lithuania

Gold, Grand Prix

Hercules Ice-cream Panda Campaign

Ogilvy Group Ukraine

Ukraine

Diploma

Classroom Case

WINDFOR`S Communication

Georgia

Silver

 

 

 

 

DIRECT MARKETING

 

I-1 Business gifts, Other direct marketing materials (invitations, greeting cards, etc.) 

 

Idea Path Diary

Leo Butnett 

Ukraine

Diploma

 

 

 

 

I-2  Direct marketing materials (B2C, B2B) 

 

FROG MARKETING

Red Pepper

Ukraine

Diploma

AREA - Excel Love Story

McCann Helsinki

Finland

Diploma

Virtual Hot Water Bottle

Y&R

Ukraine

Diploma

 

 

 

 

PR

 

J-1 Marketing PR - projects aimed at building a reputation of a product or brand. PR-events, sponsorship (includes sponsorship of sporting events, art and entertainment events)

 

Tetra Pak Juice Pack Collecting Game

Repute / The Matter

Latvia

Gold

Specific character of national stains

Talan Group

Ukraine

Diploma

VoltExercise!

SPN Ogilvy

Russia

Diploma

 

 

 

 

J-2 Corporate PR - projects aimed at building corporate brand awareness and company`s reputation. Communication campaigns targeted at both - business and consumer audiences. Includes corporate image, corporate social responsibility, and environmental programs (includes Internal PR)

 

ILoveUkraine

SPN Ogilvy

Ukraine

Diploma

The Classroom case

WINDFOR`S Communication

Georgia

Special Diploma for Corporate Social Responsibility

RIX vs. Ryanair

Hauska & Partner

Latvia

Silver

 

 

 

 

J-3 Non-corporate PR - projects aimed to promote public sector, charities and non-profit organisations, trade associations

 

KAUKO

hasan & partners / Perfect Fools

Finland

Diploma

The city fountains in blood: NO to a waste of life

Komunikāciju aģentūra / Edelman Affiliate

Latvia

Gold

Battle for the Babies

Saatchi & Saatchi Belgrade/ MMS Communications

Serbia and Montenegro

Silver

 

 

 

 

J-5 Digital PR - any projects in the field of digital communication (blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.)

 

ILoveUkraine

SPN Ogilvy

Ukraine

Diploma

Discover a hero inside you

Prodigi

Ukraine

Diploma

Ulla against Janis

ullajanis.lv

Latvia

Diploma

 

 

 

 

J-6 Non-conventional PR - any partisan projects, work with rumors, buzz etc.

 

STATE WITHIN A STATE

DDB Worldwide Latvia

Latvia

Silver

Save April First!

Saatchi & Saatchi

Russia

Silver


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