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Книги издательства "Cambridge University Press"

The Changing Face of Central Banking: Evolutionary Trends Since World War II (Studies in Macroeconomic History)

The Changing Face of Central Banking: Evolutionary Trends Since World War II (Studies in Macroeconomic History)

Central banks have emerged as the key players in national and international policy making. This book explores their evolution since World War II in 20 industrial countries. The study considers the mix of economic, political, and institutional ......

The Past and Future of Central Bank Cooperation (Studies in Macroeconomic History)

The Past and Future of Central Bank Cooperation (Studies in Macroeconomic History)

This book looks back at the historical experience of central bank cooperation in the western world since the late nineteenth century. It provides a systematic analysis of the nature and characteristics of this form of cooperation and offers a ......

The Principles and Practice of International Commercial Arbitration

The Principles and Practice of International Commercial Arbitration

The Principles and Practice of International Commercial Arbitration provides the reader with immediate access to understanding the world of international arbitration. Arbitration has become the dispute resolution method of choice in ......

Dynamic Presentations (+ 2 CD)

Dynamic Presentations (+ 2 CD)

Dynamic Presentations is a business skills books from a leading business English author, combining core business skills with innovative new areas. Aimed at today`s busy executives and those studying for or wishing to further their careers in ......

Bec Preliminary 4: Student`s Book with Answers

Bec Preliminary 4: Student`s Book with Answers

Cambridge BEC 4 Preliminary provides a set of four complete practice tests for the Cambridge BEC Preliminary exam. These past examination papers from University of Cambridge ESOL Examinations (Cambridge ESOL) provide the most authentic exam ......

Business Benchmark: Pre-intermediate to Intermediate: Teacher`s Resource Book

Business Benchmark: Pre-intermediate to Intermediate: Teacher`s Resource Book

"Business Benchmark Second Edition" is the official Cambridge English preparation course for BULAT5 and "Cambridge English: Business Preliminary", also known as Business English Certificate (BEC) Preliminary. A pacy, topic-based course with ......

Professional English in Use: Law

Professional English in Use: Law

"Professional English in Use: Law" contains 45 units covering a wide variety of legal vocabulary. Topics include corporate and commercial law, liability, real property law, employment law, information technology, contract law, and intellectual ......

History and Neorealism

History and Neorealism

This book is dedicated to the late Ernest R. May, co-author, colleague, and friend. Scholar and teacher, adviser to several American presidents, Ernest May represented the very best in the aca­demic pantheon. With intense intellectual curiosity ......

Presentation Skills for Scientists (+ DVD-ROM)

Presentation Skills for Scientists (+ DVD-ROM)

Zanders and MacLeod deliver practical advice in a fresh, friendly manner that walks the presenter-to-be through content organization to refining body language and managing audience questions. Timeless and succinct, the advice will be valued by ......

Cambridge: International Negotiations

Cambridge: International Negotiations

International Negotiations is an exciting new short course (15-20 hours) for Business English learners who want to excel at negotiating. Drawing on inspirational advice from leading experts in negotiation, International Negotiations takes ......

Business Goals 1: Student`s Book

Business Goals 1: Student`s Book

Business Goals is a three-level course in communicative Business English. Each Student?s Book provides 30 core hours of class work extendable to over 60 hours using the additional material provided. Functional language, vocabulary and grammar ......

Business Goals 2: Student`s Book

Business Goals 2: Student`s Book

"Business Goals" is a three-level course in communicative Business English. Each Student`s Book provides 30 core hours of class work extendable to over 60 hours using the additional material provided. Functional language, vocabulary and grammar ......

Business Goals 1: Workbook (+ CD)

Business Goals 1: Workbook (+ CD)

Business Goals is a three level course in communicative English for students learning English for business purposes. Business Goals 1 gives elementary students the language and confidence to use English in a wide range of business and social ......

Dispute Settlement Reports 2012: Volume IV: Pages 1835 to 2446

Dispute Settlement Reports 2012: Volume IV: Pages 1835 to 2446

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO Members under the provisions of the Marrakesh ......

Dispute Settlement Reports 2012: Volume III: Pages 1249 to 1834

Dispute Settlement Reports 2012: Volume III: Pages 1249 to 1834

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO Members under the provisions of the Marrakesh ......

Business Vantage 5: Authentic Examination Papers From Cambridge Esol: With Answers (+2 CD)

Business Vantage 5: Authentic Examination Papers From Cambridge Esol: With Answers (+2 CD)

Cambridge English: Business Vantage 5 provides four complete past papers for the Cambridge English: Business Vantage exam (also known as BEC Vantage). These examination papers from University of Cambridge ESOL Examinations (Cambridge ESOL) ......

Business Preliminary 5: Student`s Book with Answers

Business Preliminary 5: Student`s Book with Answers

Cambridge English: Business Preliminary 5 provides four complete past papers for the Cambridge English: Business Preliminary exam, (also known as BEC Preliminary). These examination papers from University of Cambridge ESOL Examinations ......

Business Benchmark: Pre-Intermediate to Intermediate: Student`s Book (+ CD-ROM)

Business Benchmark: Pre-Intermediate to Intermediate: Student`s Book (+ CD-ROM)

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. The Student`s Book provides lower-intermediate level students with essential business language ......

Writing for Impact: Level B1-B2 (+СD)

Writing for Impact: Level B1-B2 (+СD)

Writing for Impact is an innovative and broad-ranging new course for learners of business English who want to excel at writing. The course`s 12 modules take learners through the topics they will need to succeed in business. It covers a wide ......

English for the Financial Sector: Student`s Book

English for the Financial Sector: Student`s Book

Providing at least 50 hours of classroom material, this course builds financial language and teaches students about key financial concepts. English for the Financial Sector also focuses on the communication skills necessary for working ......

English for Business Studies: A Course for Business Studies and Economics Students: Teacher`s Book

English for Business Studies: A Course for Business Studies and Economics Students: Teacher`s Book

This best selling course has been thoroughly revised to meet the needs of today`s business and economics students. The English for Business Studies Third edition Teacher`s Book offers thorough guidance and support for teachers using the course. ......

Business Start-Up 2: Student`s Book

Business Start-Up 2: Student`s Book

Business Start-up is a two-level course for beginners and false beginners who need English for their work. It takes low-level students up to the point where they can start preparing for the BEC Preliminary Examination (early B1 level) and ......

Busines Start-Up 1: Student`s Book

Busines Start-Up 1: Student`s Book

Business Start-up is a two-level course for beginners and false beginners who need English for their work. It takes low-level students up to the point where they can start preparing for the BEC Preliminary Examination (early B1 level) and ......

World Trade Organization: Dispute Settlement Reports 2012: Volume XII, Pages 6249-6772

World Trade Organization: Dispute Settlement Reports 2012: Volume XII, Pages 6249-6772

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh ......

Dispute Settlement Reports 2012: Volume 10: Pages 5303-5748

Dispute Settlement Reports 2012: Volume 10: Pages 5303-5748

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh ......

World Trade Organization: Dispute Settlement Reports 2012: Volume 9: Pages 4583 to 5302

World Trade Organization: Dispute Settlement Reports 2012: Volume 9: Pages 4583 to 5302

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh ......

Dispute Settlement Reports 2012: Volume 8: Pages 3931-4582

Dispute Settlement Reports 2012: Volume 8: Pages 3931-4582

The Dispute Settlement Reports of the World Trade Organization (WTO) include Panel and Appellate Body reports, as well as arbitration awards, in disputes concerning the rights and obligations of WTO members under the provisions of the Marrakesh ......

New International Business English: Workbook

New International Business English: Workbook

"New International Business English" is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work. All four skills - listening, speaking, reading, writing - are developed ......

The Stages of Economic Growth: A Non-Communist Manifesto

The Stages of Economic Growth: A Non-Communist Manifesto

A third edition of The Stages of Economic Growth brings this classic work up to date with current economic and political changes. In a new preface and appendix, Professor Rostow extends his analysis to include recent economic and political ......

English for Business Studies. Student`s Book

English for Business Studies. Student`s Book

English for Business Studies is a course for upper-intermediate and advanced level students who need to understand and talk about the key concepts in business and economics. The Second Edition of this successful course contains two new units, ......

Presentation Skills for Scientists with DVD-ROM: A Practical Guide

Presentation Skills for Scientists with DVD-ROM: A Practical Guide

Scientists are rarely given formal training in presentation skills and yet are often called upon to present the results of their research. This book provides a practical guide to the creation and delivery of scientific presentations, whatever ......

Competition Policy and Patent Law under Uncertainty: Regulating Innovation

Competition Policy and Patent Law under Uncertainty: Regulating Innovation

The regulation of innovation and the optimal design of legal institutions in an environment of uncertainty are two of the most important policy challenges of the twenty-first century. Innovation is critical to economic growth. Regulatory design ......

The Multilateralization of International Investment Law

The Multilateralization of International Investment Law

Attempts at developing a theory of international investment law are complicated by the fact that this field of international law is based on numerous, largely bilateral treaties and is implemented by arbitral panels established on a case-by-case ......

Business Benchmark: Pre-Intermediate to Intermediate Preliminary: Personal Study Book

Business Benchmark: Pre-Intermediate to Intermediate Preliminary: Personal Study Book

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. The Personal Study Book contains essential grammar and vocabulary practice for students at a ......

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Секция «INNOVATION CORNER — ЗА ЧТО ГОТОВЫ ПЕРЕПЛАЧИВАТЬ ПОТРЕБИТЕЛИ В 2020» стала частью деловой программы выставки upakovka 2020. Эксперты Ассоциации брендинговых компаний России узнали о потребительских инсайтах и инновационных решениях в упаковке на примере успешно реализованных кейсов. Майя Арутюнян, директор проектов Brandson Branding Agency (Total identity group) остановилась на «Связи инновационных продуктов и упаковок». Прежде всего, по ее мнению, надо отказаться от броских заголовков и слова «инновационный». Выделить товар на полке может не только принципиально новое решение. Для успеха иногда достаточно четко определить свою целевую аудиторию. Проекты, выполненные агентством для нескольких компаний, это подтверждают.
Эмпатия, сознательное потребление, wellbeing: эксперты АБКР...Эмпатия, сознательное потребление, wellbeing: эксперты АБКР...
Секция «INNOVATION CORNER — ЗА ЧТО ГОТОВЫ ПЕРЕПЛАЧИВАТЬ ПОТРЕБИТЕЛИ В 2020» стала частью деловой программы выставки upakovka 2020. Эксперты Ассоциации брендинговых компаний России узнали о потребительских инсайтах и инновационных решениях в упаковке на примере успешно реализованных кейсов. Андрей Горнов, генеральный директор Getbrand и член Совета АБКР ответил на вопрос, что работает в брендинге: консервативный или инновационный подход, когда новые бренды создаются агентством совместно c менеджментом компании. «Компания должна выстраивать свой бренд, а не концентрироваться на операционной работе – это путь в никуда», - убежден Андрей Горнов. В выступлении есть несколько примеров, когда команда Getbrand вовлекала ключевых сотрудников компании в поиск перспективных направлений.
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Эмпатия, сознательное потребление, wellbeing: эксперты АБКР...Эмпатия, сознательное потребление, wellbeing: эксперты АБКР...
Секция «INNOVATION CORNER — ЗА ЧТО ГОТОВЫ ПЕРЕПЛАЧИВАТЬ ПОТРЕБИТЕЛИ В 2020» стала частью деловой программы выставки upakovka 2020. Эксперты Ассоциации брендинговых компаний России узнали о потребительских инсайтах и инновационных решениях в упаковке на примере успешно реализованных кейсов. Гарри Рутберг, директор по развитию и коммуникациям Depot branding agency, поделился своим мнением о предсказуемости – это потребительский тренд или добавленная ценность?
Эмпатия, сознательное потребление, wellbeing: эксперты АБКР...Эмпатия, сознательное потребление, wellbeing: эксперты АБКР...
Секция «INNOVATION CORNER — ЗА ЧТО ГОТОВЫ ПЕРЕПЛАЧИВАТЬ ПОТРЕБИТЕЛИ В 2020» стала частью деловой программы выставки upakovka 2020. Эксперты Ассоциации брендинговых компаний России узнали о потребительских инсайтах и инновационных решениях в упаковке на примере успешно реализованных кейсов. Валерия Репина, креативный директор Repina branding, сосредоточилась на экосистемах нового типа.

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