Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Cambridge University Press"

Business Vocabulary in Use Advanced

Business Vocabulary in Use Advanced

This is a self-study reference and practice book for upper intermediate and advanced learners of English who need vocabulary for business and professional purposes. Business Vocabulary in Use Advanced is a new self-study reference and practice ......

The Political Economy of Dictatorship

The Political Economy of Dictatorship

Although much of the world still lives today, as always, under dictatorship, the behavior of these regimes and of their leaders often appears irrational and mysterious. This book uses rational choice theory to understand dictators: How do ......

Business Start-up 2 Teacher`s Book (Cambridge Professional English)

Business Start-up 2 Teacher`s Book (Cambridge Professional English)

Business Start-up is a twolevel (CEF level A1/A2) Business English course for adults who need English for their work. The Teacher`s Book contains detailed notes on every lesson with added tips and advice on how to manage and extend the course ......

English365: Student`s Book 2

English365: Student`s Book 2

"English365" is a Business English and general English course. It is for learners who want to develop their English skills for their work as well as their social and travel needs, and therefore reflects the work-life balance of busy working ......

Conflict of Norms in Public International Law: How WTO Law Relates to other Rules of International Law

Conflict of Norms in Public International Law: How WTO Law Relates to other Rules of International Law

How do trade agreements interact with agreements on human rights or the environment? In case of conflict, which agreement should prevail? Must trade disputes be examined only from the angle of trade rules or should account be taken also of ......

Morphology and Lexical Semantics

Morphology and Lexical Semantics

Exploring the meanings of morphemes and how they combine to form the meanings of complex words, this book examines derived words (writer, unionize), compounds (dog bed, truck driver), and words formed by conversion. Using a series of case ......

The Middle East in International Relations: Power, Politics and Ideology

The Middle East in International Relations: Power, Politics and Ideology

The international relations of the Middle East have long been dominated by uncertainty and conflict. External intervention, interstate war, political upheaval and interethnic violence are compounded by the vagaries of oil prices and the claims ......

Financial Stability, Economic Growth, and the Role of Law

Financial Stability, Economic Growth, and the Role of Law

This book is about international and domestic responses to financial crises over the past twenty years. At the same time, it also provides an agenda for financial development to support economic growth while avoiding or reducing the impact of ......

Virtue Ethics and Professional Roles

Virtue Ethics and Professional Roles

Taking medical and legal practice as key examples, the authors develop a rigorous articulation and defence of virtue ethics, contrasting it with other types of character-based ethical theories and showing that it offers a promising new approach ......

Business Voc in Use Elem to Pre-Int 2Ed Bk +R

Business Voc in Use Elem to Pre-Int 2Ed Bk +R

The essential book for professionals and students looking to expand their business vocabulary. Bringing learners up to date with the language they need for business today, this book explains words and expressions, provides practice in using the ......

Business Vocabulary in Use: Intermediate (+ CD-ROM)

Business Vocabulary in Use: Intermediate (+ CD-ROM)

Business Vocabulary in Use Intermediate is for students and professionals looking to expand their business vocabulary. Bringing learners up to date with the language they need for business today, this book explains words and expressions and also ......

Antitrust Law: Economic Theory and Common Law Evolution

Antitrust Law: Economic Theory and Common Law Evolution

This book consolidates several different perspectives on antitrust law. First, Keith Hylton presents a detailed description of the law as it has developed through numerous judicial opinions. Second, he presents detailed economic critiques of the ......

The Medieval Coroner

The Medieval Coroner

The office of coroner was established in England in 1194; it has had an unbroken history, and has been exported to many countries, including the United States. At the zenith of his power, in the thirteenth and early fourteenth centuries, the ......

International Economic Sanctions: Improving the Haphazard U.S. Legal Regime

International Economic Sanctions: Improving the Haphazard U.S. Legal Regime

This is a comprehensive analysis of the myriad US laws for imposing economic sanctions for foreign policy reasons. Against a broad range of target countries, the United States has resorted increasingly to a variety of economic pressures as a ......

Cambridge BEC Higher 3: Student`s Book with Answers

Cambridge BEC Higher 3: Student`s Book with Answers

Four complete Practice Tests from UCLES plus answer key, audio transcripts and introduction to the exam. Providing the most authentic exam preparation available, these past papers allow candidates to familiarise themselves with the content and ......

Business Vocabulary in Use: Advanced Second edition Book with answers

Business Vocabulary in Use: Advanced Second edition Book with answers

"Business Vocabulary in Use Advanced" is for students and professionals looking to expand their business vocabulary. It is for Upper-intermediate to Advanced level learners of English (levels B2 to CI of the CEF). Bringing you right ......

Business Benchmark: Pre-Intermediate to Intermediate: Student's Book

Business Benchmark: Pre-Intermediate to Intermediate: Student's Book

Business Benchmark is a Business English course for BEC or BULATS and can also be used independently of these exams for general Business English courses. The Student`s Book provides lower-intermediate level students with essential business ......

Company to Company: A Task-Based Approach to Business Emails, Letters and Faxes: Student's Book

Company to Company: A Task-Based Approach to Business Emails, Letters and Faxes: Student's Book

Company to Company is for anyone studying or working in business, commerce or administration who needs to correspond in English. It is particularly suitable for learners at the lower-intermediate and intermediate levels, but more advanced ......

Business Vocabulary in Use Elementary

Business Vocabulary in Use Elementary

"Business Vocabulary in Use Elementary" is the newest addition to the bestselling English Vocabulary in Use titles. It is suitable for elementary learners of Business English. Primarily designed as a self-study reference and practice book, it ......

Business Benchmark Advanced Student's Book BEC Edition

Business Benchmark Advanced Student's Book BEC Edition

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This course book provides advanced-level students with essential business language and ......

Analytical Foundations of Marxian Economic Theory

Analytical Foundations of Marxian Economic Theory

Professor Roemer`s goal in this book is to give a rigorous view of classical Marxian economic theory by presenting specific analytic models. The theory is not extended to deal with new problems, but it is deepened: Marxian theory is given ......

A History of Corporate Finance

A History of Corporate Finance

This study focuses on the role of institutions and organizations in the development of corporate finance from the Italian merchant banks of the Renaissance through the formation of conglomerates and leveraged-buy-out partnerships in contemporary ......

Professional English in Use: Finance

Professional English in Use: Finance

"Professional English in Use: Finance", the latest exciting addition to the bestselling "English Vocabulary in Use" titles, is suitable for intermediate to advanced students (B1-C2). "Professional English in Use: Finance" contains 50 units ......

Business Benchmark: Student's Book (+ CD-ROM)

Business Benchmark: Student's Book (+ CD-ROM)

Business Benchmark is a brand new Business English course at three levels. It helps students get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. This edition also helps students ......

Cambridge English for the Media (+ CD)

Cambridge English for the Media (+ CD)

"Cambridge English for the Media" is for intermediate to upper-intermediate level (B1-B2) learners of English who need to use English for their studies or work in the media. The course can be used in the classroom or for self-study. "Cambridge ......

The Concepts and Practice of Mathematical Finance

The Concepts and Practice of Mathematical Finance

This introductory text provides a clear understanding of the intuition behind derivatives pricing, how models are implemented, and how they are used and adapted in practice. M. Joshi covers the strengths and weaknesses of such models as ......

Corporate Law and Economic Analysis

Corporate Law and Economic Analysis

The past decade has brought certain corporate transactions and arrangements to the forefront of public attention and debate. At the same time, a new mode of corporate law analysis has been developed--one that uses economics to identify the ......

Perfomance of Financial Institutions: Efficiency, Innovation, Regulation

Perfomance of Financial Institutions: Efficiency, Innovation, Regulation

The efficient operation of financial intermediaries - banks, insurance and pension fund firms, government agencies - is instrumental for the efficient functioning of the financial system and the fueling of the economies of the 21st century. But ......

Microeconomics for MBAs: The Economic Way of Thinking for Managers

Microeconomics for MBAs: The Economic Way of Thinking for Managers

The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package ......

Business Vocabulary in Use: Intermediate

Business Vocabulary in Use: Intermediate

"Business Vocabulary in Use: Intermediate" is for students and professionals looking to expand their business vocabulary. Bringing learners up-to-date with the language they need for business today, this book explains words and expressions and ......

Business Vocabulary in Use Advanced (+ CD-ROM)

Business Vocabulary in Use Advanced (+ CD-ROM)

This second edition comes with a brand new CD-ROM complete with: interactive practice exercises and games; audio of each word or phrase; tests for each unit of the book; a phonemic chart for pronunciation support. Bringing you right up-to-date ......

French for Marketing

French for Marketing

Written entirely in French, this book provides a structured two-year course in French and marketing....

Advertising and Satirical Culture in the Romantic Period

Advertising and Satirical Culture in the Romantic Period

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the "literature" of its time. Yet satirists and parodists were ......

Professional English in Use Engineering With Answers: Technical English for Professionals

Professional English in Use Engineering With Answers: Technical English for Professionals

Professional English in Use Engineering presents and practises over 1000 words and phrases to help you function in English in your everyday working life. Using the highly successful format of presentation on the left hand page and practice on ......

Documents in International Environmental Law

Documents in International Environmental Law

"Documents in International Environmental Law", Second Edition, is the companion volume to the second edition of Philippe Sands` Principles of International Environmental Law. It comprises a representative selection of international ......

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Telegram - важный инструмент в арсенале PR-специалистовTelegram - важный инструмент в арсенале PR-специалистов
Владимир Ступников, Генеральный директор коммуникационного агентства АУРА в составе Газпром-Медиа Холдинга. Социальные медиа становятся все более важным инструментом в работе каждого PR-специалиста, и одной из относительно новых, но стремительно растущих платформ, является Telegram. Этот мессенджер, изначально позиционировавшийся как безопасный и приватный инструмент связи, приобретает все большую популярность и привлекает внимание маркетологов и PR-специалистов по всему миру.
PR-специалисты будущего: какие компетенции и требования профессии...PR-специалисты будущего: какие компетенции и требования профессии... (1)
Татьяна Жигаленкова, управляющий партнер LotUS Communications, рассказала какие компетенции, и требования PR-специалистов будут актуальны через 5 лет.
Маркетинг с AR и VR от HICLICKМаркетинг с AR и VR от HICLICK
В 2024 году маркетологи все чаще начинают использовать метавселенные. По сравнению с социальными сетями, вовлеченность пользователей в иммерсивных площадках гораздо больше. Одним из самых интересных для клиентов форматов являются АR и VR. Как технологии будущего применять в маркетинге уже сегодня, разобрали в агентстве высоких откликов HICLICK.
Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?
Искусственный интеллект уже давно среди нас. Он прочно вошел в нашу жизнь, используется абсолютно в разных её сферах и кардинально меняет лицо современного бизнеса. Рекламная индустрия - не исключение. Самый яркий и известный пример - это нейросети, на основе которых построен поиск рекламных систем Яндекса. Использование нейросетей и других алгоритмов ИИ, делает рекламу еще более эффективной и качественной. Евгений Халин, директор по продуктам Коkос Group рассказывает о том, как работает ИИ, в чем его преимущество и какие перспективы нас ждут.
Как подготовить маркетинг к 8 марта и 23 февраляКак подготовить маркетинг к 8 марта и 23 февраля
В период гендерных праздников предприниматели отмечают 50%-ый рост продаж. – Даже в случае торговли сепараторами или двигателями, при должном подходе. Для маркетологов это время – забег на короткие дистанции. Поэтому важно грамотно подойти к выбору инструментов.

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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19.04.2024 - 07:05
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