Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Cambridge University Press"

Marketing Due Diligence: Reconnecting Strategy to Share Price

Marketing Due Diligence: Reconnecting Strategy to Share Price

At the top of a company, sales do not matter, profits are not the main focus, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing ......

The Economics of Europe and the European Union

The Economics of Europe and the European Union

This distinctive textbook combines comprehensive coverage of the key policy areas of the European Union with analysis of individual countries, including the recent accession countries and Turkey. Part I analyzes the economic bases forthe rise of ......

Cambridge English for Job-Hunting (+ CD)

Cambridge English for Job-Hunting (+ CD)

"Cambridge English for Job-Hunting" is for upper-intermediate to advanced level (B2-C1) learners of English who need to use English during the job application process. The course can be used in the classroom or for self-study. Ideal for working ......

Business Performance Measurement: Unifying Theory and Integrating Practice

Business Performance Measurement: Unifying Theory and Integrating Practice

Drawing together contributions from leading thinkers around the world, this book reviews recent developments in the theory and practice of performance measurement and management. Significantly updated and modified from the first edition, the ......

Remaking Management: Between Global and Local

Remaking Management: Between Global and Local

Remaking Management examines current theories of change or continuity of work practices in the context of fashionable claims about unstoppable globalization or unmoveable national business systems. This is a rich and wide-ranging resource for ......

English365: Personal Study Book 1: For Work and Life (+ CD-ROM)

English365: Personal Study Book 1: For Work and Life (+ CD-ROM)

English 365 is a two-level Business English and general English course. It is for learners who want to develop their English skills for their work as well as their social and travel needs and therefore reflects the work-life balance of busy ......

Cambridge BEC Vantage 3: Student's Book With Answers

Cambridge BEC Vantage 3: Student's Book With Answers

Cambridge University Press is the only official publisher of past papers from Cambridge ESOL - an essential part of any student`s exam preparation. This 3rd collection of practice tests for ВЕС Vantage provides all the exam practice you need. It ......

Cambridge BEC Preliminary 3: Student's Book With Answers (+ CD-ROM)

Cambridge BEC Preliminary 3: Student's Book With Answers (+ CD-ROM)

Four complete Practice Tests from UCLES plus answer key, audio transcripts and introduction to the exam. Providing the most authentic exam preparation available, these past papers allow candidates to familiarise themselves with the content and ......

Business Start-Up 1: Teacher's Book

Business Start-Up 1: Teacher's Book

Business Start-up is a two-level (CEF level A1/A2) Business English course for adults who need English for their work. The Teacher`s Book contains detailed notes on every lesson with added tips and advice on how to manage and extend the course ......

Business Benchmark Upper Intermediate Teacher's Resource Book

Business Benchmark Upper Intermediate Teacher's Resource Book

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. Teachers can choose from the BEC edition or the BULATS edition at the right level for their ......

Business Benchmark Upper-Intermediate Personal Study Book

Business Benchmark Upper-Intermediate Personal Study Book

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This Personal Study Book contains essential grammar and vocabulary practice for students at an ......

Business Benchmark Advanced Higher: Teacher's Resource Book

Business Benchmark Advanced Higher: Teacher's Resource Book

Business Benchmark helps students get ahead fast with their Business English vocabulary and skills and gives them grammar practice in business contexts. It also helps students prepare for an internationally recognised Cambridge ESOL Business ......

Search Models and Applied Labor Economics

Search Models and Applied Labor Economics

This collection of papers marks the development of empirical application of the search approach to labor economics - an approach which arose as a theoretical development of the 1960s and led to numerous insights in the 1970s. The search approach ......

Business Start-Up 2: Workbook (+ CD)

Business Start-Up 2: Workbook (+ CD)

Business Start-up is a two-level Business English course which takes beginners and false beginners from basic English up to the point where they can start preparing for the ВЕС Preliminary examination. Business Start-up 2 covers competencies ......

Business Start-Up 1: Workbook (+ CD-ROM)

Business Start-Up 1: Workbook (+ CD-ROM)

"Business Start-up" is a two-level course for beginners and false beginners who need English for their work. It takes low-level students up to the point where they can start preparing for the BEC Preliminary Examination (early B1 level) and ......

Business Benchmark Pre-Intermediate to Intermediate Preliminary: Teacher's Resource Book

Business Benchmark Pre-Intermediate to Intermediate Preliminary: Teacher's Resource Book

Business Benchmark is a Business English course for BEC or BULATS and can also be used independently of these exams for general Business English courses. The Teacher`s Resource Book contains answer keys, tapescripts, model writing compositions, ......

English365: Student's Book 1: For Work and Life

English365: Student's Book 1: For Work and Life

"English365" is a two-level Business English and general English course. It is for learners who want to develop their English skills for their work and their social and travel needs and therefore reflects the work-life balance of busy working ......

Business Benchmark: Upper Intermediate Student's Book

Business Benchmark: Upper Intermediate Student's Book

Business Benchmark is a Business English course for BEC or BULATS and can also be used independently of these exams for general Business English courses. This course book provides upper-intermediate level students with essential business ......

Business Benchmark: Pre-Intermediate to Intermediate: Student's Book (+ CD-ROM)

Business Benchmark: Pre-Intermediate to Intermediate: Student's Book (+ CD-ROM)

"Business Benchmark" is a brand new Business English course at three levels. It helps students get ahead fast with their Business English vocabulary and skills, and gives them grammar practice in business contexts. This edition also helps ......

Infotech Workbook. English for Computer Users

Infotech Workbook. English for Computer Users

"Infotech" is a comprehensive course for intermediate level learners who need to be able to use the English of computing for study and work. The Workbook accompanying the Infotech Student`s Book can be used in the classroom, for homework or for ......

Business Benchmark Upper-Intermediate Student's Book (+ CD-ROM)

Business Benchmark Upper-Intermediate Student's Book (+ CD-ROM)

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This course book provides upper intermediate level students with essential business language and ......

English for Business Communication: Student's Book

English for Business Communication: Student's Book

"English for Business Communication" is a short course for managers who need to improve their communicative ability when: socialising using the telephone presenting taking part in meetings negotiating The focus is on building confidence and ......

Pollution & Property: Comparing Ownership Institutions for Environmental Protection

Pollution & Property: Comparing Ownership Institutions for Environmental Protection

Environmental protection and resource conservation depend on the imposition of property rights (broadly defined) because in the absence of some property system - private, common, or public - resource degradation and depletion are inevitable. But ......

Company to Company: A Communicative Approach to Business Correspondence in English: Student's Book

Company to Company: A Communicative Approach to Business Correspondence in English: Student's Book

"Company to Company" is for anyone studying or working in business, commerce or administration who needs to write correspondence in English. It is particularly suitable for learners at the lower-intermediate and intermediate levels, but more ......

English for Business Communication. Teacher's Book

English for Business Communication. Teacher's Book

This short course is for learners who need to improve their ability to communicate when socialising, telephoning, presenting, taking part in meetings and negotiating. The course aims to build confidence and fluency by encouraging students to ......

New International Business English: Student's Book (+ CD-ROM)

New International Business English: Student's Book (+ CD-ROM)

"New International Business English" is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work. All four skills - listening, speaking, reading, writing - are developed ......

Economic Growth and Macroeconomic Dynamics: Recent Developments in Economic Theory

Economic Growth and Macroeconomic Dynamics: Recent Developments in Economic Theory

This book brings together contributions in growth theory and macroeconomic dynamics that reflect more recent developments in the ongoing debate over the relative merits of neoclassical and endogenous growth models. It focuses on three important ......

Syndromes of Corruption: Wealth, Power, and Democracy

Syndromes of Corruption: Wealth, Power, and Democracy

Corruption is a threat to democracy and economic development in many societies. It arises in the ways people pursue, use and exchange wealth and power, and in the strength or weakness of the state, political and social institutions that sustain ......

Democracy Derailed in Russia: The Failure of Open Politics

Democracy Derailed in Russia: The Failure of Open Politics

Although Russia experienced dramatic political breakthroughs in the late 1980s and early 1990s after shedding the shackles of Soviet rule, it subsequently failed to continue progressing toward democracy. M. Steven Fish offers an explanation for ......

Modernization, Cultural Change, and Democracy: The Human Development Sequence

Modernization, Cultural Change, and Democracy: The Human Development Sequence

This book demonstrates that people`s basic values and beliefs are changing, in ways that affect their political, sexual, economic, and religious behavior. These changes are roughly predictable because they can be interpreted on the basis of a ......

The Regulation of International Financial Markets: Perspectives for Reform

The Regulation of International Financial Markets: Perspectives for Reform

At present primarily governed by market forces with little regulatory interference, international financial relations have become increasingly important for global as well as national economies. Contributors to this volume consider whether this ......

Rethinking Bank Regulation: Till Angels Govern (+ CD-ROM)

Rethinking Bank Regulation: Till Angels Govern (+ CD-ROM)

Banking systems are important not only for countries` finances but also to help spur economic growth. This volume presents and discusses a new database on bank regulation in more than 150 countries. It offers the first comprehensive ......

Microeconometrics : Methods and Applications

Microeconometrics : Methods and Applications

Book DescriptionThis book provides the most comprehensive treatment to date of microeconometrics, the analysis of individual-level data on the economic behavior of individuals or firms using regression methods for cross section and panel data. ......

The European Union: Economics and Policies

The European Union: Economics and Policies

The European Union has established itself as a leading text that provides readers from all disciplines with a sound understanding of the economics and policies of the EU. Its wealth of information, detail and analysis has ensured that previous ......

New Interchange: English for International Communication 2: New Interchange Teacher's Edition

New Interchange: English for International Communication 2: New Interchange Teacher's Edition

New Interchange is a multi-level series for adult and young adult learners of English from the beginning to the high-intermediate level. The Teacher`s Edition features page-by-page instructions directly opposite full-size, full-color ......

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Маркетинг с AR и VR от HICLICKМаркетинг с AR и VR от HICLICK
В 2024 году маркетологи все чаще начинают использовать метавселенные. По сравнению с социальными сетями, вовлеченность пользователей в иммерсивных площадках гораздо больше. Одним из самых интересных для клиентов форматов являются АR и VR. Как технологии будущего применять в маркетинге уже сегодня, разобрали в агентстве высоких откликов HICLICK.
Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?
Искусственный интеллект уже давно среди нас. Он прочно вошел в нашу жизнь, используется абсолютно в разных её сферах и кардинально меняет лицо современного бизнеса. Рекламная индустрия - не исключение. Самый яркий и известный пример - это нейросети, на основе которых построен поиск рекламных систем Яндекса. Использование нейросетей и других алгоритмов ИИ, делает рекламу еще более эффективной и качественной. Евгений Халин, директор по продуктам Коkос Group рассказывает о том, как работает ИИ, в чем его преимущество и какие перспективы нас ждут.
Как подготовить маркетинг к 8 марта и 23 февраляКак подготовить маркетинг к 8 марта и 23 февраля
В период гендерных праздников предприниматели отмечают 50%-ый рост продаж. – Даже в случае торговли сепараторами или двигателями, при должном подходе. Для маркетологов это время – забег на короткие дистанции. Поэтому важно грамотно подойти к выбору инструментов.
Тренды в мобильном маркетинге-2024Тренды в мобильном маркетинге-2024
Как будет работать мобильный маркетинг в 2024 году и какие тренды прямо сейчас влияют на весь рынок, рассказывает Алла Рауд, руководитель направления ASO в IT-Agency.
Новые медиа – Новая реальностьНовые медиа – Новая реальность
Сегодня российская блогосфера стремительно трансформируется. И это неудивительно: только за последний год ведущие отечественные социальные сети продемонстрировали, пожалуй, самую серьезную бизнес- и маркетинговую активность за долгие годы – появились новые сервисы, произошло резкое расширение аудиторий, усилился приток авторов, возникли инновационные форматы и мн. др.  Блогеры, в свою очередь, стали расширять перечень жанров, в которых они работают; оформился тренд на мультиформатность и партнерства. Рекламодатели же сделали ставку на блогосферу как на приоритетный и наиболее эффективный канал продвижения. Наконец, государство стало рассматривать блогосферу как полноценного экономического субъекта, что, естественно, отразилось в законодательной базе.

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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29.03.2024 - 08:29
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