Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Cambridge University Press"

Pinochet`s Economists: The Chicago School of Economics in Chile (Historical Perspectives on Modern Economics)

Pinochet`s Economists: The Chicago School of Economics in Chile (Historical Perspectives on Modern Economics)

This book tells the extraordinary story of the Pinochet regime`s economists, known as the "Chicago Boys." It explores the roots of their ideas and their sense of mission, following their training as economists at the Department of Economics at ......

Capitals of Capital: The Rise and Fall of International Financial Centres 1780-2009

Capitals of Capital: The Rise and Fall of International Financial Centres 1780-2009

This is the first history of international financial centres and of the major stake that they now represent in the global economy. Youssef Cassis, one of the world`s leading financial historians, provides a fascinating comparative history of the ......

Business Benchmark: Advanced: Student`s Book

Business Benchmark: Advanced: Student`s Book

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This course book provides advanced-level students with essential business language and ......

Business Benchmark: Upper Intermediate: Student`s Book

Business Benchmark: Upper Intermediate: Student`s Book

BUSINESS BENCHMARK 2 edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. A pacy, topic-based course with comprehensive coverage of language ......

English365: Student`s Book 3

English365: Student`s Book 3

"English365" is a Business English and general English course. It is for learners who want to develop their English skills for their work, social and travel needs, and therefore reflects the work-life balance of busy working adults. Student`s ......

Business Benchmark: Upper Intermediate: Student`s Book

Business Benchmark: Upper Intermediate: Student`s Book

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This course book provides upper-intermediate level students with essential business language and ......

Communicating Across Cultures: B1-B2 DVD

Communicating Across Cultures: B1-B2 DVD

Drawing on inspirational advice from leading figures in the world of cross-cultural communication, Communicating Across Cultures covers all types of oral and written communication, from meetings to negotiations, and from telephone calls to ......

Business Benchmark: Upper Intermediate: Teacher`s Resource Book

Business Benchmark: Upper Intermediate: Teacher`s Resource Book

BUSINESS BENCHMARK 2 edition is the official Cambridge English preparation course for BULATS and CAMBRIDGE ENGLISH: BUSINESS VANTAGE, also known as BUSINESS ENGLISH CERTIFICATE (ВЕС) VANTAGE. А расу, topic-based course with comprehensive ......

Business Benchmark: Pre-intermediate to Intermediate: Student`s Book

Business Benchmark: Pre-intermediate to Intermediate: Student`s Book

Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. A pacy, topic-based course with comprehensive coverage of ......

Business Benchmark: Upper Intermediate: Personal Study Book

Business Benchmark: Upper Intermediate: Personal Study Book

Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. The Personal Study Book is intended as reinforcement of the ......

Communicating in Business: A Short Course for Business English: Students Book

Communicating in Business: A Short Course for Business English: Students Book

Communicating in Business is a short American English course for intermediate level students in or preparing for work who need to improve their communicative ability when socializing, telephoning, presenting, taking part in meetings and ......

Business Benchmark: Pre-intermediate to Intermediate (аудиокурс на 2 CD)

Business Benchmark: Pre-intermediate to Intermediate (аудиокурс на 2 CD)

Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. These Class Audio CDs contain all the recorded material for ......

Business Benchmark: Pre-intermediate to Intermediate (аудиокурс на 2 CD)

Business Benchmark: Pre-intermediate to Intermediate (аудиокурс на 2 CD)

Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. These Class Audio CDs contain all the recorded material for ......

Business Benchmark: Upper Intermediate (аудиокурс на 2 CD)

Business Benchmark: Upper Intermediate (аудиокурс на 2 CD)

Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. These Class Audio CDs contain all the recorded material for ......

Business Benchmark: Upper Intermediate (аудиокурс на 2 CD)

Business Benchmark: Upper Intermediate (аудиокурс на 2 CD)

Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS. These Class Audio CDs contain all the recorded material for ......

Business Benchmark: Pre-Intermediate to Intermediate: Student`s Book

Business Benchmark: Pre-Intermediate to Intermediate: Student`s Book

BUSINESS BENCHMARK 2 edition is the official Cambridge English preparation course for BULATS. А расу, topic-based course with comprehensive coverage of language and skills for business, it motivates and engages both professionals and students ......

Business Advantage Upper-intermediate (аудиокурс на 2 CD)

Business Advantage Upper-intermediate (аудиокурс на 2 CD)

Предлагаем вашему вниманию аудиокурс для работы в классе BUSINESS ADVANTAGE: UPPER-INTERMEDIATE....

Business Advantage: Advanced: Class Audio CD (аудиокурс на 2 CD)

Business Advantage: Advanced: Class Audio CD (аудиокурс на 2 CD)

Business Advantage is the course for university and in-company learners, equipping them with the language they need to succeed in a business environment. Business Advantage is based on a unique syllabus that combines current business theory, ......

Business Advantage: Upper-intermediate: Class Audio CDs (аудиокурс на 2 CD)

Business Advantage: Upper-intermediate: Class Audio CDs (аудиокурс на 2 CD)

Business Advantage is the course for university and in-company learners, equipping them with the language they need to succeed in a business environment. Business Advantage is based on a unique syllabus that combines current business theory, ......

Business Benchmark Advanced BULATS edition Audio CDs (2)

Business Benchmark Advanced BULATS edition Audio CDs (2)

Business Benchmark is a brand new 3 level Business English course for BEC or BULATS exams and can also be used independently of these exams for general Business English courses. The Students Book provides lower-intermediate level students with ......

Good Practice Teacher`s Book: Communication Skills in English for the Medical Practitioner (Cambridge Exams Publishing)

Good Practice Teacher`s Book: Communication Skills in English for the Medical Practitioner (Cambridge Exams Publishing)

Good Practice is a course for doctors and medical students who need to communicate with patients in English, and can be used in the classroom or for self-study....

The Economics of World War II: Six Great Powers in International Comparison

The Economics of World War II: Six Great Powers in International Comparison

This book provides a new quantitative view of the wartime economic experiences of six great powers; the UK, the USA, Germany, Italy, Japan and the USSR. What contribution did economics made to war preparedness and to winning or losing the war? ......

The Economics of World War I

The Economics of World War I

This unique volume offers a definitive new history of European economies at war from 1914 to 1918. It studies how European economies mobilized for war, existing economic institutions stood up under the strain, economic development influenced ......

Multinational Enterprise and Economic Analysis (Cambridge Surveys of Economic Literature)

Multinational Enterprise and Economic Analysis (Cambridge Surveys of Economic Literature)

The third edition of this highly accessible book is designed for people who want to understand how multinational firms "work" and what their consequences for the economy and for political choices are. It is designed to be readily useful to ......

Islam and the Moral Economy: The Challenge of Capitalism

Islam and the Moral Economy: The Challenge of Capitalism

How do modern Muslims adapt their traditions to engage with today`s world? Charles Tripp`s erudite and incisive book considers one of the most significant challenges faced by Muslims over the last sixty years: the challenge of capitalism. By ......

Cambridge BEC Vantage: Practice Tests from the University of Cambridge Local Examinations

Cambridge BEC Vantage: Practice Tests from the University of Cambridge Local Examinations

"Cambridge BEC" contains four complete past paper for each of the "Cambridge BEC" examinations from Cambridge ESOL: BEC Preliminary, BEC Vantage and BEC Higher. Providing the most authentic exam preparation available, these past papers allow ......

Business Benchmark Advanced Personal Study Book for BEC and BULATS

Business Benchmark Advanced Personal Study Book for BEC and BULATS

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This Personal Study book contains essential grammar and vocabulary practice for students at an ......

International Legal English: A Course for Classroom or Self-study Use (+ 3 CD-ROM)

International Legal English: A Course for Classroom or Self-study Use (+ 3 CD-ROM)

International Legal English Second edition is the definitive course for students who need to work in the international legal community. International Legal English Second edition teaches learners how to use English in a commercial law ......

Professional English in Use Management

Professional English in Use Management

A must have for MBA students and professional managers who need to use English at work. A part of the hugely popular Professional English in Use series, this book offers management vocabulary reference and practice for learners of intermediate ......

Company to Company: A Task-Based Approach to Business Emails, Letters and Faxes: Teacher`s Book

Company to Company: A Task-Based Approach to Business Emails, Letters and Faxes: Teacher`s Book

Company to Company is for anyone studying or working in business, commerce or administration who needs to correspond in English. It is particularly suitable for learners at the lower-intermediate and intermediate levels, but more advanced ......

English365: Personal Study Book 3 (+ CD)

English365: Personal Study Book 3 (+ CD)

"English365" is a Business English and general English course. It is for learners who want to develop their English skills for their work and their social and travel needs, and therefore reflects the work-life balance of busy working adults. ......

Grammar for Business (+ CD-ROM)

Grammar for Business (+ CD-ROM)

Grammar for Business is a must-have for intermediate business students and anyone using English in the workplace. It provides clear explanations and authentic practice of the most essential language used in business English. Designed to help you ......

Working in English: Student`s Book

Working in English: Student`s Book

"Working in English" is a brand new course for Business English intermediate level learners from Leo Jones, co-author of the very successful International and New International Business English courses. "Working in English" is equally suitable ......

The World Trade Organization Knowledge Agreements

The World Trade Organization Knowledge Agreements

The WTO intellectual property and services agreements (TRIPs and GATS) form the global legal framework in which governments regulate trade in knowledge. Christopher Arup analyses the provisions of the agreements, examines closely their ......

Choices, Values, and Frames

Choices, Values, and Frames

Choices, Values, and Frames presents an empirical and theoretical challenge to classical utility theory, offering prospect theory as an alternative framework. Extensions and applications to diverse economic phenomena and to studies of consumer ......

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Telegram - важный инструмент в арсенале PR-специалистовTelegram - важный инструмент в арсенале PR-специалистов
Владимир Ступников, Генеральный директор коммуникационного агентства АУРА в составе Газпром-Медиа Холдинга. Социальные медиа становятся все более важным инструментом в работе каждого PR-специалиста, и одной из относительно новых, но стремительно растущих платформ, является Telegram. Этот мессенджер, изначально позиционировавшийся как безопасный и приватный инструмент связи, приобретает все большую популярность и привлекает внимание маркетологов и PR-специалистов по всему миру.
PR-специалисты будущего: какие компетенции и требования профессии...PR-специалисты будущего: какие компетенции и требования профессии... (1)
Татьяна Жигаленкова, управляющий партнер LotUS Communications, рассказала какие компетенции, и требования PR-специалистов будут актуальны через 5 лет.
Маркетинг с AR и VR от HICLICKМаркетинг с AR и VR от HICLICK
В 2024 году маркетологи все чаще начинают использовать метавселенные. По сравнению с социальными сетями, вовлеченность пользователей в иммерсивных площадках гораздо больше. Одним из самых интересных для клиентов форматов являются АR и VR. Как технологии будущего применять в маркетинге уже сегодня, разобрали в агентстве высоких откликов HICLICK.
Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?
Искусственный интеллект уже давно среди нас. Он прочно вошел в нашу жизнь, используется абсолютно в разных её сферах и кардинально меняет лицо современного бизнеса. Рекламная индустрия - не исключение. Самый яркий и известный пример - это нейросети, на основе которых построен поиск рекламных систем Яндекса. Использование нейросетей и других алгоритмов ИИ, делает рекламу еще более эффективной и качественной. Евгений Халин, директор по продуктам Коkос Group рассказывает о том, как работает ИИ, в чем его преимущество и какие перспективы нас ждут.
Как подготовить маркетинг к 8 марта и 23 февраляКак подготовить маркетинг к 8 марта и 23 февраля
В период гендерных праздников предприниматели отмечают 50%-ый рост продаж. – Даже в случае торговли сепараторами или двигателями, при должном подходе. Для маркетологов это время – забег на короткие дистанции. Поэтому важно грамотно подойти к выбору инструментов.

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Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
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Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
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На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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25.04.2024 - 02:26
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