Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

Warren Buffett: An Illustrated Biography of the World's Most Successful Investor

Warren Buffett: An Illustrated Biography of the World's Most Successful Investor

``Buffett has generously endowed us all with a sensible and intelligent roadmap for investing.`` Robert G Hagstrom ``Warren Buffett - The Oracle of Everything. He has been right about the stock market, rotten accounting, CEO greed, and corporate ......

Policies & Procedures to Prevent Fraud and Embezzlement: Guidance, Internal Controls, and Investigation

Policies & Procedures to Prevent Fraud and Embezzlement: Guidance, Internal Controls, and Investigation

It's not a secret that corporate fraud and scandal are real threats to business today, from which no business, large or small, is immune. Fraud losses are devastating—but they are also highly avoidable. Policies & Procedures to Prevent Fraud and ......

The Mathematics of Banking and Finance (The Wiley Finance Series)

The Mathematics of Banking and Finance (The Wiley Finance Series)

Throughout banking, mathematical techniques are used. Some of these are within software products or models; mathematicians use others to analyse data. The current literature on the subject is either very basic or very advanced. The Mathematics ......

Pairs Trading : Quantitative Methods and Analysis

Pairs Trading : Quantitative Methods and Analysis

Comprised of three information-packed parts, Pairs Trading presents an in-depth look at the various aspects of these strategies and provides quantitative tools to assist in their analysis. The first part of this comprehensive resource sets the ......

Value Investing: From Graham to Buffett and Beyond

Value Investing: From Graham to Buffett and Beyond

We began to write the first edition of this book in February of 1999, almost 17 years into the longest bull market in American history. It was hard then to find an experienced value investor who did not think that share prices were ......

Practical Speculation

Practical Speculation

At last, some modest proof of what some of us have long suspected - beware of lords on boards. Authors Victor Niederhoffer and Laurel Kenner studied the relationship between stock returns and the number of board members with titles in the 50 ......

The New Science of Technical Analysis

The New Science of Technical Analysis

From the Foreword by John J.Murphy: "DeMark`s work as a consultant has been restricted to large institutions and many of the legendary traders in the world today. By sharing his creative ideas with us, as well as his passion for precision and ......

Physics of Finance: Gauge Modelling in Non-Equilibrium Pricing

Physics of Finance: Gauge Modelling in Non-Equilibrium Pricing

In Physics of Finance Kirill Ilinski offers the first insight in book form into what could become a totally new approach to pricing financial assets. Equilibrium asset pricing is a cornerstone of contemporary finance and is widely used for a ......

Rocket Science for Traders: Digital Signal Processing Applications

Rocket Science for Traders: Digital Signal Processing Applications

Predict the future more accurately in today`s difficult trading times. The Holy Grail of trading is knowing what the markets will do next. Technical analysis is the art of predicting the market based on tested systems. Some systems work well ......

Ackoff's Best: His Classic Writings on Management

Ackoff's Best: His Classic Writings on Management

Russell Ackoff is a very special management thinker. As an architect, city planner, doctor of philosophy, behavioral scientist, trailblazer in the fields of organizational, operations, and systems theory, bestselling author, distinguished ......

Personnel Economics in Practice

Personnel Economics in Practice

Economics is a methodology that has been applied to many areas of human behavior, and has had enormous influence on the study of organizations and human resources. Developed by much of the founding research from Edward Lazear, this economic ......

Manager's Guide to Compliance: Best Practices and Case Studies

Manager's Guide to Compliance: Best Practices and Case Studies

A Wall Street Journal / Harris poll revealed that two thirds of investors express doubts in the ability of corporate boards of directors to provide effective oversight. In the shadow of recent global scandals involving businesses such as ......

Financial Analysis and Modeling Using Excel and VBA (+ CD-ROM)

Financial Analysis and Modeling Using Excel and VBA (+ CD-ROM)

"Financial Analysis and Modeling Using Excel and VBA", presents a comprehensive approach to analyzing financial problems and developing simple to sophisticated financial models in all major areas of finance using Excel 2007 and VBA (as well as ......

Space Race: An Inside View of the Future of Communications Planning

Space Race: An Inside View of the Future of Communications Planning

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, ......

Hedgehogging

Hedgehogging

Rare is the opportunity to chat with a legendary financial figure and hear the unvarnished truth about what really goes on behind the scenes. Hedgehogging represents just such an opportunity, allowing you to step inside the world of Wall Street ......

Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness

Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness

Вашему вниманию предлагается издание "Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness"....

Peter L. Bernstein: Classics (комплект из 3 книг)

Peter L. Bernstein: Classics (комплект из 3 книг)

One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with this one-of-a-kind boxed set, you ......

Value Investing: From Graham to Buffett and Beyond

Value Investing: From Graham to Buffett and Beyond

Individual investors in the Internet Age are blessed with information. We also are cursed with too much of the stuff, from real-time quotes to streaming videos of fund managers. This info-clutter extends to books, and cutting through it can be ......

The Power of Feedback

The Power of Feedback

The process of review and feedback is common in most organizations. At one time or another, we will all likely receive feedback on our professional performance. But, unfortunately, most organizations and individuals don`t know how to use the ......

The New Leader's 100-Day Action Plan

The New Leader's 100-Day Action Plan

A revised and expanded edition of the step-by-step success plan for every new leader - with downloadable forms and worksheets Moving into a new leadership position is one of the toughest challenges an executive can face. Nearly half of new ......

Globalization: n. the Irrational Fear that Someone in China Will Take Your Job

Globalization: n. the Irrational Fear that Someone in China Will Take Your Job

In "Globalization", authors Bruce Greenwald and Judd Kahn cut through the myths surrounding globalization and look more closely at its real impact, presenting a more accurate picture of the present status of globalization and its future ......

YouTube and Video Marketing: An Hour a Day

YouTube and Video Marketing: An Hour a Day

Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly ......

Credit Derivatives: Instruments, Applications, and Pricing

Credit Derivatives: Instruments, Applications, and Pricing

Credit derivatives are the newest entrant to the world of derivatives-and they have quickly become one of the fastest-growing areas of interest in global derivatives and risk management. Credit Derivatives: Instruments, Applications, and Pricing ......

BIM Handbook: A Guide to Building Information Modeling for Owners, Managers, Designers, Engineers and Contractors

BIM Handbook: A Guide to Building Information Modeling for Owners, Managers, Designers, Engineers and Contractors

Discover BIM: A better way to build better buildings. Building Information Modeling (BIM) is a new approach to design, construction, and facility management in which a digital representation of the building process is used to facilitate the ......

The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing

The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing

Louis Navellier is one of the most well respected growth investors of our day. He`s pulled impressive profits from the stock market for over twenty seven years, he has also helped investors beat the market by nearly a 4 to 1 margin. Now, with ......

Getting Started in Real Estate Investing

Getting Started in Real Estate Investing

A Must-read guide to real estate investing during turbulent times. Given the current state of the economy, you might be asking yourself if right now is the right time to be investing in real estate. With the third edition of "Getting Started in ......

The Little Book of Bull Moves in Bear Markets

The Little Book of Bull Moves in Bear Markets

Written by seasoned Wall Street prognosticator Peter Schiff - author of the bestselling book Crash Proof: How to Profit from the Coming Economic Collapse - "The Little Book of Bull Moves in Bear Markets" reveals how you should protect your ......

SOA Modeling Patterns for Service-Oriented Discovery and Analysis

SOA Modeling Patterns for Service-Oriented Discovery and Analysis

SOA Modeling Patterns for Service-Oriented Discovery and Analysis introduces a universal, easy-to-use, and nimble SOA modeling language to facilitate the service identification and examination life cycle stage. This business and technological ......

Measuring Business Interruption Losses and Other Commercial Damages

Measuring Business Interruption Losses and Other Commercial Damages

Computing damages in business interruption lawsuits requires a sound knowledge of fields such as litigation economics, forensic accounting, and law. Now, one comprehensive volume has been developed for practitioners in this field specifically ......

Wiley CPA Examination Review: Volume 1: Outlines and Study Guides

Wiley CPA Examination Review: Volume 1: Outlines and Study Guides

Wiley CPA Exam Review 2009-2010: Volume 1: Outlines and Study Guides: Covers all four sections of the CPA examination point by point. Stresses important topical areas to study for each part. Helps establish a self-study preparation program. ......

Wiley CPA Examination Review 2009-2010: Volume 2: Problems and Solutions

Wiley CPA Examination Review 2009-2010: Volume 2: Problems and Solutions

Volume 2: Problems and Solutions: Offers selected problems from all four examination sections, Contains rationale for correct or incorrect multiple-choice answers, Covers the new simulation-style problems-offering more than 75 practice ......

Beyond Governance: Creating Corporate Value through Performance, Conformance and Responsibility

Beyond Governance: Creating Corporate Value through Performance, Conformance and Responsibility

Following a series of corporate scandals, legislators have company executives in their sights and are arming themselves with ever-greater regulatory firepower. All agree that good governance is essential but must not be allowed to stifle ......

A Project Manager's Book of Forms: A Companion to the PMBOK Guide (+ CD-ROM)

A Project Manager's Book of Forms: A Companion to the PMBOK Guide (+ CD-ROM)

This source book of forms and procedures for using them follows exactly the content of the Project Management Body of Knowledge Guide, 4E. It provides a road-map approach so readers know exactly where they are and what forms precede and follow ......

The Little Book of Value Investing

The Little Book of Value Investing

Do you care about your money? Then spend a little time with Christopher Browne to understand what investing is all about so you can do a better job of investing. There are many ways to make money in today`s market, but the one strategy that has ......

The No Complaining Rule: Positive Ways to Deal with Negativity at Work

The No Complaining Rule: Positive Ways to Deal with Negativity at Work

Negativity in the workplace costs businesses billions of dollars and impacts the morale, productivity and health of individuals and teams. In "The No Complaining Rule: Positive Ways to Deal with Negativity at Work", acclaimed motivational ......

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Telegram - важный инструмент в арсенале PR-специалистовTelegram - важный инструмент в арсенале PR-специалистов
Владимир Ступников, Генеральный директор коммуникационного агентства АУРА в составе Газпром-Медиа Холдинга. Социальные медиа становятся все более важным инструментом в работе каждого PR-специалиста, и одной из относительно новых, но стремительно растущих платформ, является Telegram. Этот мессенджер, изначально позиционировавшийся как безопасный и приватный инструмент связи, приобретает все большую популярность и привлекает внимание маркетологов и PR-специалистов по всему миру.
PR-специалисты будущего: какие компетенции и требования профессии...PR-специалисты будущего: какие компетенции и требования профессии... (1)
Татьяна Жигаленкова, управляющий партнер LotUS Communications, рассказала какие компетенции, и требования PR-специалистов будут актуальны через 5 лет.
Маркетинг с AR и VR от HICLICKМаркетинг с AR и VR от HICLICK
В 2024 году маркетологи все чаще начинают использовать метавселенные. По сравнению с социальными сетями, вовлеченность пользователей в иммерсивных площадках гораздо больше. Одним из самых интересных для клиентов форматов являются АR и VR. Как технологии будущего применять в маркетинге уже сегодня, разобрали в агентстве высоких откликов HICLICK.
Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?
Искусственный интеллект уже давно среди нас. Он прочно вошел в нашу жизнь, используется абсолютно в разных её сферах и кардинально меняет лицо современного бизнеса. Рекламная индустрия - не исключение. Самый яркий и известный пример - это нейросети, на основе которых построен поиск рекламных систем Яндекса. Использование нейросетей и других алгоритмов ИИ, делает рекламу еще более эффективной и качественной. Евгений Халин, директор по продуктам Коkос Group рассказывает о том, как работает ИИ, в чем его преимущество и какие перспективы нас ждут.
Как подготовить маркетинг к 8 марта и 23 февраляКак подготовить маркетинг к 8 марта и 23 февраля
В период гендерных праздников предприниматели отмечают 50%-ый рост продаж. – Даже в случае торговли сепараторами или двигателями, при должном подходе. Для маркетологов это время – забег на короткие дистанции. Поэтому важно грамотно подойти к выбору инструментов.

Книги по дизайну

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Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

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03.05.2024 - 07:02
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