Печатная реклама "Haze", бренд: Edding, агентство: kempertrautmann gmbh
Название: Haze
Агентство: kempertrautmann gmbh
Рекламодатель: Edding
Бренд: Edding
Страна: Германия
Рекламная кампания: Wall of Fame
Сектор бизнеса: Канцелярские товары
Год выхода: 2011
Вид рекламы: Печатная реклама
The Wall of Fame, created to celebrate edding`s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.
Creative Directors: Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche
Copywriters: Christoph Gähwiler, Samuel Weiß
Art Directors: Simon Jasper Philipp, Stefan Walz
Illustrator: 40.000 user
Graphic Designers: Tobias Lehment, David Scherer
Production: demodern | digital design studio, Appel Grafik
Account Manager: Niklas Kruchten, Elisabeth Einhaus, Andrea Bison, Dorothea Feurer
Art Buyers: Susi Kastner-Linke, Lina Eggers
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