Медиа-проект "Supporters From Finland", бренд: Veikkaaja, агентство: Hasan & Partners
Название: Supporters From Finland
Агентство: Hasan & Partners
Бренд: Veikkaaja
Страна: Финляндия
Сектор бизнеса: Журналы
Год выхода: 2011
Вид рекламы: Медиа-проекты
Veikkaaja is the biggest Sports Magazine in Finland.Every summer as football season starts, the sales dip.Veikkaaja needed to boost both football and sales.Insight:Finland is not a Great Football nation, but a Great Nation of Sports Fan.It was time for the Football World Cup. But again, Finland was not playing in the Final Tournament and Finnish Fans were cheering for other nations as they would have been their own.We gave birth to an imaginary entrepreneur and his company that sold Finnish Football Fans who had no team of their own to cheer for.People volunteered as fans and were promised a chance to get to South Africa to cheer for their favorites.Later on Veikkaaja claimed its role as a proud sponsor of the company.
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