Нестандартная реклама "Revenge on callcenters & helpdesks", бренд: Radio 1, агентство: MortierBrigade
Название: Revenge on callcenters & helpdesks
Агентство: MortierBrigade
Рекламодатель: Radio 1
Бренд: Radio 1
Страна: Бельгия
Сектор бизнеса: Радио
Год выхода: 2011
Вид рекламы: Нестандартная реклама
| Name | Company | Position |
| Jens Mortier/Joost Berends/Philippe Deceuster | Mortierbrigade | Creative Directors |
| Dieter Vanhoof | Mortierbrigade | Art Director |
| Niels Schreyers | Mortierbrigade | Copywriter |
| Charlotte Coddens | Mortierbrigade | Producer |
| Veerle Devos | Mortierbrigade | Client Service Director |
| Stephanie Zimmermann | Mortierbrigade | Strategy Director |
| Vera Claes | Equal Pay day / Zijkant | Marketing Manager |
Describe the brief from the client: Radio 1 is Belgium`s biggest news channel. They air a show called ‘Peeters & Pichal`, a show that defends consumer rights. The topic they were treating was the general attitude at call centres & helpdesks. The objective was to show that Radio 1 does not only give facts & figures, but that they can also engage, change and interact.
Creative Execution: We used the medium radio in all of its different aspects. We adapted the music, we made live phone calls, and we captured our actions and put them on air.
Describe the creative solution to the brief/objective. We confronted the call centres & helpdesks with their own bad habits. We did to them what they do to us: we kept them waiting. We took the side of so many frustrated and helpless consumers. Radio spots alerted listeners to the show.
Describe the results in as much detail as possible. The topic became a public debate. The minister of Economics got involved. Two weeks later, the 20 biggest companies in Belgium signed a charter to get rid of the long waiting times and be more consumer-friendly. They committed themselves to make sure that consumers will have to wait no longer than 1 minute.
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