Нестандартная реклама "Save as WWF", рекламодатель: WWF, агентство: Jung von Matt Hamburg
Название: Save as WWF
Агентство: Jung von Matt Hamburg
Рекламодатель: WWF
Страна: Германия
Сектор бизнеса: Экология
Год выхода: 2011
Вид рекламы: Нестандартная реклама
| Name | Company | Position |
| Dörte Spengler-Ahrens | Jung von Matt | Creative Director |
| Jan Rexhausen | Jung von Matt | Creative Director |
| Michael Kittel | Jung von Matt | Art Director |
| Henning Mueller-Dannhausen | Jung von Matt | Copywriter |
| Jose Luis Carretero Lopez | Jung von Matt | Account Manager |
| Miriam Paneth | Jung von Matt | Account Manager |
| Benjamin Wenke | Jung von Matt | Account Manager |
| Lisa Glock | Jung von Matt | Copywriter |
| Alexander Norvillas | Jung von Matt | Art Director |
| Florian Panier | Jung von Matt | Editor |
| Dederichs Reineke & Partner | ||
| GoSign Media | ||
| Gerrit Winterstein | White Horse Music | Composer |
| Klaas Nocken | White Horse Music | Composer |
| Jesse Rosten | Camera | |
| Florian Paul | Jung von Matt | Production |
| Knud Alex Müller | Jung von Matt | Programming |
| Lana Nugent | Jung von Matt | Programming |
| Simone Bitzer | Jung von Matt | Conception |
| Sven Loskill | Jung von Matt | Creative Director |
Describe the brief from the client: Every day, entire forests are cut down to make paper. Paper that`s senselessly used to print out documents all over the world: websites, emails, even entire reports instead of those few pages that are really needed and read. This happens in spite of the fact that it`s easy to avoid printing by saving the document as a PDF. But even PDFs can sometimes also be printed out. So to stop unnecessary printing and encourage a new awareness about the use of paper, we`ve developed the world`s first green file format. A format that can`t be printed out. A simple idea that saves trees.
Creative Execution: We wanted to put an end to the unnecessary printing and start raising global awareness of the destruction it causes. The product is the message.
Describe the creative solution to the brief/objective. The WWF Organisation is one of the most important environmental organizations in the world. For 50 years the WWF has pursued one goal: to rescue the rainforests. With this Partner we wanted to raise this important issue . That`s why we invented the world`s first green file format: The .wwf. A file format that simply cannot be printed out. We sent the link out to our Facebook and Twitter followers who quickly spread the word.
Describe the results in as much detail as possible. After just four weeks, the website had already welcomed 200,000 visitors from 183 countries, and the software had been downloaded over 30,000 times. On Facebook we`ve got over 10.000 friends. Just a few days after the campaign was launched, the WWF was THE topic of conversation in the news, in tweets and on blogs across the world
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