Jonathan L. S. Byrnes

Islands of Profit in a Sea of Red Ink: Why 40 Percent of Your Business Is Unprofitable and How to Fix It

Издательство: Portfolio, 2010 г.
978-0-670-91956-7
Книгопечатная продукция
Объем: 304 стр.

Nearly 40% of the average company is unprofitable. And most businesses are sustained by a small division whose earnings subsidize everyone else`s losses.
So how do we figure out where the profit is? Top companies around the world turn to MIT`s Jonathan Byrnes to answer this question. Using his renowned process they quickly see which parts of their business are worth expanding and which are a drain on resources. Then, using Byrnes`s `profit levers`, they turn unprofitable business into good business... and good business into great business.
In this breakthrough book Byrnes reveals an uncomfortable truth: it`s possible, even easy, for everyone to meet or exceed
their budget targets and for the company to still have an enormous portion of its business unprofitable by any measure. He shows you how to change this by rethinking sales, customer relations and operations.
Every company has enormous potential waiting to be unleashed. Islands of Profit in a Sea of Red Ink offers bold new strategies and practical tools to help you find and grow those islands of profit.

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