Paul Springer, Mel Carson
Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media
Издательство: Kogan Page, 2012 г.
0749466049, 978-0-74946604-6
Книгопечатная продукция
Объем: 232 стр.
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove`s "Real Beauty" campaign, Obama`s 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists.Twenty digital entrepreneurs covered in the book span the globe including the USA, UK, India, China and New Zealand. Many performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while some performed digital miracles all on their own.These stories expose secrets of success from pioneers who each suggest how best to learn from their experiences - such as how to integrate digital media with other advertising and marketing strategies and what disciplines are necessary to excel in such a fast-paced industry.Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking.
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