Greg Jarboe
YouTube and Video Marketing: An Hour a Day
Издательство: John Wiley and Sons, Ltd, 2012 г.
978-0-470-94501-8
Книгопечатная продукция
Объем: 504 стр.
Learn how to create and implement video strategies that entice viewers, pull in leads, give you actionable insights, and help increase your ROI with the exciting new edition of this unique guide. Video marketing expert Greg Jarboe has thoroughly updated his popular and empowering book to offer you the very latest winning techniques for video and brand channel optimization, YouTube advertising, leveraging Google Analytics, and much more.
Whether you`re a marketer, consultant, or small-business owner, this day-by-day, step-by-step guide is what you need to develop sound video marketing strategies, avoid common pitfalls, measure and analyze your results, and achieve success.
Understand YouTube and other players in the video space Ask all the right questions when mapping out your video marketing strategy Produce content worth sharing and videos worth watching Set up a YouTube channel and select an online video provider Optimize your video for YouTube and major search engines Build some buzz for your video on other sites and blogs Track, measure, and analyze your video marketing results Discover how marketers, advertisers, creators, and partners use YouTube
You`ll also find: Tips for creating better videos and engaging the YouTube community Real-world case studies that illustrate successes to learn from and mistakes to avoid
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