Ardi Kolah
High Impact Marketing That Gets Results
Серия: Guru in a Bottle
Издательство: Kogan Page, 2013 г.
0-7494-6452-6, 978-0-7494-6452-3
Книгопечатная продукция
Объем: 352 стр.
This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers.
We`ll give you the confidence to segment your market and customers so you can choose the right strategies for your business, products and services. You`ll learn how to avoid costly mistakes with effective research and a practical marketing plan as well as how to use online marketing, PR, direct mail, promotions and other tools to run effective marketing campaigns that deliver measurable results.
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