Книги издательства "Kogan Page"
 | How to Organise YourselfMany people find it hard to get on top of their workload. They constantly bounce from one task to another and struggle to prioritize, which can have a serious impact on productivity. How to Organize Yourself helps readers develop effective ...... |
 | Successful Project ManagementSuccessful Project Management, 4th edition, is an essential guide for anyone who wants to improve the success rate of their projects. It will help managers to maintain a balance between the demands of the customer, the project, the team and the ...... |
 | Successful Time ManagementThe increasing pressure to achieve makes time management a vital skill. Successful Time Management contains tips and techniques that can help anyone review and assess their own time management and adopt new work practices to improve it. It ...... |
 | How to Write a Business PlanStarting with the premise that there`s only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan - from profiling competitors and forecasting market development, to the ...... |
 | How to Write Reports and ProposalsClear and concise communication is of paramount importance in business relations. The 3rd edition of How to Write Reports and Proposals continues to provide practical pointers for anyone who needs to impress, convince or persuade colleagues or ...... |
 | Improve Your Communication SkillsExcellent communication skills are vital in today`s workplace. Whether keeping the interest of a large audience, impressing a potential employer or simply winning the argument at an important meeting, sounding the part is key. This 3rd edition ...... |
 | The Art of Influencing and SellingThis book will help you to use tried and tested no-fuss sales techniques to approach prospective customers and clients without them wanting to run a mile! We`ll give you the confidence to write and deliver effective sales material and ...... |
 | The Happy ManifestoThe Happy Manifesto is a call for change - a call to look at management from the perspective of the people who are managed. Author, Henry Stewart, learned these lessons the hard way. In the 1980s he helped set up a newspaper only to have it ...... |
 | Improve Your Global Business EnglishWhether you speak English as a first, second or even third language, intercultural business communications means that getting it right has never been more important for you and your organization. English can never be standardized in the global ...... |
 | Soul TraderIn the flurry of everyday deadlines and the many pressing demands on their time, it`s easy for business owners to forget the real reasons they started a business in the first place. Soul Trader helps logical-minded business owners ensure that ...... |
 | Mash-Up! How to Use Your Multiple Skills to Give You an Edge, Make Money and Be HappierThe days of being defined by a single job title are vanishing. The future of business is project-based, rather than role-based, and the people who will thrive in this kind of economy are labeled by Fast Company as "Generation Flux". They are ...... |
 | Taking Minutes of MeetingsMinutes are vital to the success of meetings. Attendees rely on them for information they may have missed, and they serve as an essential communications tool for non participants. In addition, the action points highlighted in minutes act as a ...... |
 | Decision Making and Problem SolvingLine managers and leaders of all levels need to ensure that problems are solved in the optimal way and that the ideas and innovations for tomorrow`s business flow freely. Decision Making and Problem Solving helps them master the processes of ...... |
 | Develop Your Leadership SkillsDevelop Your Leadership Skills is John Adair`s most accessible title on leadership. Full of exercises and checklists, it can help boost confidence levels and guide and inspire anyone on their journey to becoming a leader of excellence. ...... |
 | How to Deal with StressWritten by two internationally-recognized experts in the field of stress management, the book shows how to identify the underlying causes of stress and how to set out a clear plan to manage both the causes of stress and its effects. Aimed at the ...... |
 | Selling to WinBritish inspirational business speaker, Richard Denny has helped numerous salespeople become successful, and in Selling to Win, he explains how to put his winning techniques into action. This 25th anniversary edition has been revised and is full ...... |
 | Valuable Content Marketing: How to Make Quality Content the Key to Your Business SuccessContent marketing is the art of communicating with customers and the target audience without selling. It involves the sharing of information, rather than pitching products and services. As traditional marketing becomes less and less effective, ...... |
 | High Impact Marketing That Gets ResultsThis book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers. We`ll give you the confidence to segment your market and customers so you can choose the right ...... |
 | Dealing with Difficult PeopleWorkplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations created by ...... |
 | Develop Your AssertivenessDevelop Your Assertiveness offers simple techniques to enable professionals, students and job seekers to speak up and say what they mean at work and at home. Packed with examples and exercises, it is a self-help guide covering topics such as: ...... |
 | Develop Your Presentation SkillsOral presentation skills are a great career-building asset. This book takes a step-by-step approach to developing a great presentation, from unpacking the original brief, to understanding what an audience wants, to constructing compelling ...... |
 | Effective NLP SkillsNeuro Linguistic Programming (NLP) can be a powerful communications tool. It offers an in-depth understanding of how people communicate and how to use that knowledge to maximize the effectiveness of interpersonal relationships. Effective NLP ...... |
 | The Business Plan WorkbookWithout a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding. Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all ...... |
 | Principled Selling: How to Win More Business Without Selling Your SoulThe world of sales has evolved, and buyer behavior has changed - buyers trust social media and personal recommendations more than they trust salespeople. To acquire customers, salespeople need to adapt to the new business environment. Principled ...... |
 | Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social MediaPioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.Springer and Carson have tracked down and documented ...... |
 | Fashion Brands: Branding Style from Armani to ZaraOnce a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney ...... |
 | The Luxury Strategy: Break the Rules of Marketing to Build Luxury BrandsLuxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a ...... |
 | Family Wars: The Real Stories behind the Most Famous Family Business FeudsMany of the world`s greatest businesses are family owned, and with this comes the threat of family feuding, sibling rivalries, and petty jealousies. Family Wars takes readers behind the scenes on a rollercoaster ride through the ups and downs of ...... |
 | Marketing Accountability: A New Metrics Model to Measure Marketing EffectivenessOne of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble.Marketing Accountability by Malcolm McDonald and Peter Mouncey is a ...... |
 | Public Relations: A Practical Guide to the BasicsThis straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; ...... |
 | Scoring Points: How Tesco Continues to Win Customer LoyaltySwiping a grocery store's loyal-customer card has become second nature to shoppers these days. Scoring Points, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and ...... |
 | Commonsense Direct & Digital MarketingDrayton Bird`s Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense ...... |
 | Public Relations: A Practical Guide to the BasicsThis straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; ...... |
 | Marketing & Selling Professional Services: Practical Approaches to Practice Development3rd edition.... |
 | The Marketing Audit Handbook: Tools, Techniques & Checklists to Exploit Your Marketing Resources (+ СD-ROM)"The Marketing Audit Handbook" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the ...... |
RSS