Книги серии "Jossey-Bass business & management series"
 | Diagnosing and Changing Organizational Culture: Based on the Competing Values FrameworkDiagnosing and Changing Organizational Culture provides a framework, a sense-making tool, a set of systematic steps, and a methodology for helping managers and their organizations carefully analyze and alter their fundamental culture. Authors, ...... |
 | Customer Loyalty: How to Earn It, How to Keep ItYou've read about customer loyalty in Publishers Weekly, Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling ...... |
 | Beyond Spin: The Power of Strategic Corporate JournalismDiscover a new, strategic brand of corporate communication that cuts through today`s Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate ...... |
 | Understanding and Changing Your Management StyleAre the best managers born that way, while the rest of us must struggle with the role and its responsibilities? According to Robert Benfari, our ability to manage effectively is based on a mix of characteristics that can be analyzed, understood ...... |
RSS