Книги издательства "McGraw-Hill"
 | What to Say When… You`re Dying on the Platform: A Complete Resource for Speakers, Trainers, and ExecutivesA heckler is in the audience; the overhead projector breaks; the allotted speech time runs out - these are just some of the panic-producing crises, interruptions, or distractions easily dealt with in this first-aid guide for business speakers. ...... |
 | SAP BusinessObjects BI 4.0: The Complete ReferenceThe definitive reference for building actionable business intelligence - completely revised for SAP BusinessObjects BI 4.0. Unleash the full potential of business intelligence with fact-based decisions, aligned to business goals, using reports ...... |
 | Positioning: The Battle for Your MindPositioning, a concept developed by the authors, has changed the way people advertise. The reason? It`s the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a ...... |
 | Perfect Phrases for Business LettersWhether it`s writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and ...... |
 | Break Into ScreenwritingThis is a comprehensive, jargon-free guide for all budding screenwriters. Its aim is not just to guide you through the techniques and skills you need to write for the screen (film and television), but also to give you guidance on how to approach ...... |
 | The Ten Trillion Dollar Gamble: The Coming Deficit Debacle and How to Invest NowRuss Koesterich is Global Head of Investment Strategy for BlackRock Scientific Active Equities. He previously served as Senior Portfolio Manager in the US Market Neutral Group for Barclays Global Investors. Koesterich is the author of The ETF ...... |
 | Careers in Social & Rehabilitation ServicesCareers that involve helping people are tremendously rewarding; they also offer diverse opportunities. In order to decide what job route is best for you, you need to begin with a clear plan: What will you specialize in? Do you need an advanced ...... |
 | More Best Answers to the 201 Most Frequently Asked Interview QuestionsPicking up where his bestseller (over 55,000 sold) 201 Most Frequently Asked Interview Questions left off, Matthew DeLuca along with Nanette DeLuca take job seekers to the next level of job-search effectiveness by arming them with more valuable ...... |
 | The New MaximarketingПредлагаемая книга поможет сформировать новое мышление относительно методов продажи товаров и услуг продавцам, производителям товаров и услуг независимо от того, являются они мелкими предпринимателями или промышленными магнатами, работают ли на ...... |
 | Active Portfolio Management: A Quantitative Approach for Producing Superior Returns and Controlling RiskAn Innovative Approach to Portfolio Management. Blending the Most Profitable Aspects of Analytical and Quantitative. Professional acclaim for Active Portfolio Management, 2nd edition. "Active Portfolio Management is a unique reference for ...... |
 | Management and Organisational BehaviourThis second European edition of "Management and Organisational Behaviour" builds on the success of the previous edition to offer a comprehensive discussion of behavioural skills and the workings of organisations. The author takes a functional ...... |
 | ManagementRue and Byars' MANAGEMENT, 11th Edition, is a short, value-priced paperback offering for principles of management. It continues its tradition of presenting principles of management in a very straightforward and accessible manner, focusing on the ...... |
 | New Products ManagementWritten with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the ...... |
 | International BusinessThis continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international ...... |
 | Entrepreneurship and Small FirmsIdeal for both undergraduate and postgraduate students, this new edition has been thoroughly revised to provide a fresh and current account of entrepreneurship. The text retains the academic rigour from previous editions, yet incorporates new ...... |
 | Interviewing: Principles and PracticesThe most widely-used text for the interviewing course, Interviewing: Principles and Practices offers comprehensive coverage of a wide range of interviews, as well as the most thorough treatment of the basics of interviewing (including the ...... |
 | Blog MarketingWith an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers ...... |
 | Step-By-Step: Windows 95Step-by-Step Windows 95 is designed to teach students to master the features of Windows 95. It`s based on learning by doing, with reinforcement, practice, and application as the key components of each lesson. In addition to covering the specific ...... |
 | SPIN SellingWhat makes success in major sales? How do some salespeople consistently outsell their competition? Why do techniques like closing work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from ...... |
 | Advanced Options Trading: The Analysis and Evaluation of Trading Strategies, Hedging Tactics & Pricing ModelsThis book thoroughly explains the options markets. Moreover, the work contains several unique features, including computer codes to calculate changes in options properties and a historic evaluation of options strategies and pricing theories. As ...... |
 | Stock Market Strategies That WorkHow to tradeand make moneyin today`s volatile market Making significant money in the stock market isn`t a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works andmore ...... |
 | Quantitative Trading and Money Management"Quantitative Trading & Money Management" provides all the tools a trader needs to best utilize his trading capital. The book explains how to use mathematical techniques to calculate risk/reward possibilities, optimal trading size, profit ...... |
 | Managing Financial Risk: A Guide to Derivative Products, Financial Engineering, and Value MaximizationFor years, financial executives and risk managers have recognized Charles Smithson's Managing Financial Risk as the authoritative source for comprehensive coverage of risk management products. While other books may touch on specific strategies ...... |
 | Marketing ROI : The Path to Campaign, Customer, and Corporate ProfitabilityROI (Return on Investment) is today`s key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ...... |
 | Hiring Great PeopleHiring Great People removes the guesswork from the hiring process, giving you solid, no-nonsense tools and processes to identify and attract your industryOs highest performing employees. Look to this dynamic book for advertising and public ...... |
 | The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500In the everyday work world, most professionals are on their own when it comes to writing reports, memos, proposals, and other necessary correspondence. The Business Style Handbook is a practical and comprehensive guide that focuses specifically ...... |
 | SOROS: The Unauthorized Biography, the Life, Times and Trading Secrets of the World's Greatest InvestorUntil now, the brilliant methods and tactics that world-renowned investor and hedge fund king George Soros used to amass billions have remained a closely-guarded secret. In Soros: The Unauthorized Biography, renowned biographer and former Time ...... |
 | Managing Risk in the Foreign Exchange, Money and Derivative MarketsCutting through unneccessary detail and complicated technicalities. Managing Risk in the Foreign Exchange, Money, and Derivative Markets offers a no-nonsense approach on how to propel your success in the international trading market without ...... |
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