Troy Waugh

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Издательство: John Wiley and Sons, Ltd, 2004 г.
978-0-471-65110-9
Книгопечатная продукция
Объем: 294 стр.

In 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms, Troy Waugh covers the same successful selling process taught at The Rainmaker Academy, the leadership and business development program he founded. Graduates of the Academy have attracted more than $300 million to their firms as a result of Troy’s program.
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms sets out to build professionals who can sell, rather than sellers who happen to sell law or accounting services. Senior associates and partners of accounting, law, consulting, and other professional business services can find proven strategies and know-how for mastering Waugh’s three levels of selling: the development of the relationship, the buying process of the client, and the selling process of the professional.

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