Harvard Business Review on Strategic Alliances
Антология
Серия: Harvard Business Review Paperback Series
Издательство: Harvard Business School Press, 2002 г.
978-1-59139-133-3
Книгопечатная продукция
Объем: 224 стр.
A first-time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This important volume provides a broad and diverse look at strategic alliances, including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border alliances.
Посмотрите также...
Harvard Business Review on Advances in Strategy
The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire ......
Harvard Business Review on Effective Communication
Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard ......
RSS