Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Harvard Business School Press"

The Ultimate Question: Driving Good Profits and True Growth

The Ultimate Question: Driving Good Profits and True Growth

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions ......

Managing Diversity

Managing Diversity

Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone ......

The Necessary Art of Persuasion

The Necessary Art of Persuasion

Managers today can no longer rely on formal power to persuade people. Increasingly, you must negotiate shared solutions and learn from colleagues and employees to solve problems and achieve goals. The Necessary Art of Persuasion, Jay Conger ......

Leading the Revolution

Leading the Revolution

Gary Hamel, world-renowned business thinker and coauthor of Competing for the Future , the book that set the management agenda for the 1990s, now delivers an agenda for the twenty-first century with the national bestseller, Leading the ......

Strategy: Create and Implement the Best Strategy for Your Business

Strategy: Create and Implement the Best Strategy for Your Business

Strategic execution drives business success. This book covers strategy from the ground up, explaining what strategy is, how to put together a strategic plan, what tools and resources are necessary to execute it, and how to measure results....

Beyond Certainty: The Changing Worlds of Organizations

Beyond Certainty: The Changing Worlds of Organizations

Handy is perhaps the leading management thinker in Great Britain today, and he can be compared to Peter Drucker. Handy`s Age of Unreason (1989) and Age of Paradox (1994) have found such wide U.S. readership that Gods of Management, his first ......

Strategy: Create and Implement the Best Strategy for Your Business

Strategy: Create and Implement the Best Strategy for Your Business

"The Harvard Business Essentials" series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or ......

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

In this what`s-next business manifesto, "social entrepreneurs" Elkington and Hartigan run with a quote from playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the ......

Managing Across Borders: The Transnational Solution

Managing Across Borders: The Transnational Solution

The first edition of Managing Across Borders was hailed as a landmark book, widely praised for its pioneering insights into the management of companies operating in an international environment. With the introduction of an entirely new ......

Business Communication

Business Communication

Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jump-starting their careers. This practical guide offers readers a clear and comprehensive overview ......

Levers of Control: How Managers Use Innovative Control Systems to Drive Strategic Renewal

Levers of Control: How Managers Use Innovative Control Systems to Drive Strategic Renewal

Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more ......

The Point of the Deal: How to Negotiate when Yes is not Enough

The Point of the Deal: How to Negotiate when Yes is not Enough

Why do so many business deals that look good on paper end up in tatters once they`re put into action? Because deal makers often treat the signed contract as the final destination in their bargaining journey - instead of the start of a ......

Harvard Business Review: Interviews with CEOs

Harvard Business Review: Interviews with CEOs

Leading Minds and Landmark Ideas In An Easily Accessible Format From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback ......

Harvard Business Review on Effective Communication

Harvard Business Review on Effective Communication

Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard ......

The Entrepreneurial Venture

The Entrepreneurial Venture

As entrepreneurs fuel the economy with start-ups, job creation, innovation, and new technologies, the need to understand the evolving field of entrepreneurship continues to grow. Covering every phase of the entrepreneurial venture, from the ......

Harvard Business Review on Strategic Alliances

Harvard Business Review on Strategic Alliances

A first-time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This important volume provides ......

The Execution Premium: Linking Strategy to Operations for Competitive Advantage

The Execution Premium: Linking Strategy to Operations for Competitive Advantage

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution ......

Harvard Business Review on Top-line Growth

Harvard Business Review on Top-line Growth

Growth is at the top of every company`s agenda, and managers are expected to deliver regardless of external factors like the economy or the competition. This guide addresses pressing growth challenges today`s CEOs and senior managers face, and ......

Redefining Health Care: Creating Value-Based Competition on Results

Redefining Health Care: Creating Value-Based Competition on Results

The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums-not to mention the stability of state and federal ......

eBrands: Building an Internet Business at Breakneck Speed

eBrands: Building an Internet Business at Breakneck Speed

Essential Strategies for Building Powerful eBrands. At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks ......

Succeeding Generations: Realizing the Dream of Families in Business

Succeeding Generations: Realizing the Dream of Families in Business

Finding the right successor to a well-loved founder or president is often the most difficult task an organization can face - and the challenge can be even greater for family-run businesses. "Succeeding Generations" explores leadership ......

Harvard Business Review on Advances in Strategy

Harvard Business Review on Advances in Strategy

The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire ......

Managing Change and Transition

Managing Change and Transition

Dealing with change and crisis is difficult in any business environment, let alone one as turbulent as managers face today. "Managing Change and Transition" offers comprehensive advice and tools for controlling stress levels and sharing ......

The War for Talent

The War for Talent

In 1997, a groundbreaking McKinsey study exposed the "war for talent" as a strategic business challenge and a critical driver of corporate performance. Then, when the dot-com bubble burst and the economy cooled, many assumed the war for talent ......

John P. Kotter on What Leaders Really Do

John P. Kotter on What Leaders Really Do

Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all ......

MBA Field Studies: A Guide for Students and Faculty

MBA Field Studies: A Guide for Students and Faculty

Field studies courses, offered widely in business schools, provide students with at educational opportunity quite different from the classroom experience. In taking on these projects, however, students are often at a disadvantage because they have had...

Рассылка

Подписка на рассылку

E-mail:
 

Также нашу рассылку вы можете получать через

E-mail:  
Существует проблема с этим блоком.

на правах рекламы

Есть мнение ...

PR не находит себе места PR не находит себе места
PR-агентство Comunica опросило читателей отраслевых Telegram-каналов о месте PR-блока в структуре компании и наличии собственного бюджета.
PR в 2025 году: как изменилась профессия, и кто сможет в ней работатьPR в 2025 году: как изменилась профессия, и кто сможет в ней работать
Владимир Нерюев, заместитель генерального директора коммуникационного агентства Аура поделился мнением, какие изменения произошли или произойдут в профессии PR-специалиста.
Эффективность мобильных кампаний сейчас зависит от грамотного...Эффективность мобильных кампаний сейчас зависит от грамотного...
Генеральный директор агентства мобильного маркетинга Mobisharks (входит в ГК Kokoc Group) — об эффективном мобильном маркетинге и примерах успешных стратегий.
Как банки в рекламе ищут новые смыслы и старые ценностиКак банки в рекламе ищут новые смыслы и старые ценности
За последние пару лет реклама банков изменилась. Появились новые сюжеты и герои. Реклама по-прежнему — не только инструмент продвижения услуг, но и способ формирования доверия к финансовым организациям. Главный тренд, который отмечают  эксперты,— переход от сухого перечисления выгод к эмоционально окрашенным коммуникациям.
Антитренды наружной рекламыАнтитренды наружной рекламы
Антитрендами наружной рекламы в текущем году стали прямолинейность и чрезмерная перегруженность сообщений. Наружная реклама продолжает показывать рост: число рекламных конструкций за последний год увеличилось более чем на 2 тысячи.

Книги по дизайну

Загрузка ...

Репортажи

Дизайн под грифом "секретно"Дизайн под грифом "секретно"
На чем раньше ездили первые лица страны? Эскизы, редкие фотографии и прототипы уникальных машин.
"Наша индустрия – самодостаточна": ГПМ Радио на конференции..."Наша индустрия – самодостаточна": ГПМ Радио на конференции...
Чего не хватает радио, чтобы увеличить свою долю на рекламном рынке? Аудиопиратство: угроза или возможности для отрасли? Каковы первые результаты общероссийской кампании по продвижению индустриального радиоплеера? Эти и другие вопросы были рассмотрены на конференции «Радио в глобальной медиаконкуренции», спикерами и участниками которой стали эксперты ГПМ Радио.
Форум "Матрица рекламы" о технологиях работы в период...Форум "Матрица рекламы" о технологиях работы в период...
Деловая программа 28-й международной специализированной выставки технологий и услуг для производителей и заказчиков рекламы «Реклама-2021» открылась десятым юбилейным форумом «Матрица рекламы». Его организовали КВК «Империя» и «Экспоцентр».
В ЦДХ прошел День социальной рекламыВ ЦДХ прошел День социальной рекламы (3)
28 марта в Центральном доме художника состоялась 25-ая выставка маркетинговых коммуникаций «Дизайн и реклама NEXT». Одним из самых ярких её событий стал День социальной рекламы, который организовала Ассоциация директоров по коммуникациям и корпоративным медиа России (АКМР) совместно с АНО «Лаборатория социальной рекламы» и оргкомитетом LIME.
Форум "Матрица рекламы": к рекламе в интернете особое...Форум "Матрица рекламы": к рекламе в интернете особое... (2)
На VII Международном форуме «Матрица рекламы», прошедшем в ЦВК «Экспоцентр» в рамках международной выставки  «Реклама-2018», большой интерес у профессиональной аудитории вызвала VI Конференция «Интернет-реклама».

Форум

на правах рекламы

20.04.2025 - 18:57
RSS-каналы Advertology.RuRSS    Читать Advertology.Ru ВКонтактеВКонтакте    Читать Advertology.Ru на Twittertwitter   
Advertology.Ru - все о рекламе, маркетинге и PR
реклама

Вход | Регистрация