Jagdish N. Sheth, Banwari Mittal
Customer Behavior: A Managerial Perspective
Издательство: Thomson, 2004 г.
0-03-034336-4
Книгопечатная продукция
Объем: 544 стр.
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
Формат: 21 см x 26 cм.
Посмотрите также...
Handbook of Relationship Marketing
As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in ......
Operations Strategy
Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy. Features ......
The Toyota Way To Continuous Improvement: Linking Strategy And Operational Excellence To Achieve Superior Performance
A lean blueprint for creating long-term sustainability the Toyota way! During Toyota’s highly publicized recalls of 2009 and 2010, the legendary carmaker’s 60-year-old reputation for operational excellence was put under the microscope. Business ......
Channel Revolution
Channel Revolution is a pragmatic guide to successfully building an indirect IT sales channel. Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book ......
Пробуй — получится! Когда вы в последний раз что-то делали впервые?
Цитата "В сложном мире новый путь часто оказывается верным. Прекратите ждать, пока вам дадут карту. Ценятся те, кто прокладывает маршруты, а не те, кто их придерживается". Сет Годин О чем книга Когда в последний раз вы начинали что-то ......
RSS