John Elkington, Pamela Hartigan

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

Издательство: Harvard Business School Press, 2008 г.
1422104060
Книгопечатная продукция
Объем: 256 стр.

In this what`s-next business manifesto, "social entrepreneurs" Elkington and Hartigan run with a quote from playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Using that thesis, the authors argue that the best place to find tomorrow`s revolutionary business models is on the unpredictable fringes of the mainstream market. There, they find cases like Jack Sim and his Singapore-based World Toilet Organization, who have ingeniously improved living conditions worldwide (and goosed profits) by, among other schemes, convincing governments and corporations to compete for cleanest public restroom honors. The heart of the book are the case studies, of both for-profit and nonprofit social organizations (many of them in Asian and Indian countries), which are mined for ideas and theories regarding their impact on global markets and local communities. Elkington (The Chrysalis Economy) and Hartigan also give nods to such well-known enterprises as Whole Foods, One Laptop Per Child, and Band Aid, Live Aid and Live 8. Written with a business-magazine style, Elkington and Hartigan`s eye-opening work and noble intent-bridging business acumen and social awareness-make a

Посмотрите также...

Business Benchmark Advanced Student's Book BEC Edition

Business Benchmark helps students get ahead with their Business English vocabulary and skills and gives them grammar practice in business contexts. This course book provides advanced-level students with essential business language and ......

Intelligent Business: Advanced Business English: Coursebook (+ CD-ROM)

Learn Business: Topic-based Coursebook provides an accessible introduction to key concepts in today`s business world; Informative and up-to-date authentic material from the Economist; Fully benchmarked alongside the Cambridge ВЕС exam ......

Business Vocabulary in Practice

This third edition has been fully updated to reflect today`s business world with new topics and example sentences. Armed with this book, you will learn the words you need for effective business communication. Suitable for ......

Amazing Entrepreneurs and Business People: Level 1 (+ CD)

The inspiring stories of 6 people who changed history. Contents: Mayer Amschel Rothschild who started a bank which made his family rich Cornelius Vanderbilt who became one of the richest people in the USA W. K. Kellogg who started the world`s ......