Ilan Alon

Service Franchising: A Global Perspective

Издательство: Springer, 2005 г.
978-0387-28182-7, 0-387-28182-7, 0-387-28256-4
Книгопечатная продукция
Объем: 288 стр.

"Service Franchising: A Global Perspective" succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

Формат: 16 см х 24 см.

Посмотрите также...

Streetwise Achieving Wealth Through Franchising. A Comprehensive Manual to Finding, Starting, and Succeeding in a Franchise Business

Franchising offers new business owners the opportunity to experience personal growth and business success with the advantages of both local and national support from a franchisor. Streetwise Achieving Wealth Through Franchising provides all the ......

Венчурное предпринимательство. Франчайзинг

В учебном пособии рассмотрены основы венчурного предпринимательства и франчайзинга, раскрываются их категории, направления и формы развития. Подробно описаны особенности венчурной инновационной деятельности, возможные коммерческие риски и ......