Liam Fahey, Robert M. Randall
The Portable MBA in Strategy
автор, редактор
Серия: The Portable MBA Series
Издательство: Wiley, 2000 г.
0471197084
Книгопечатная продукция
Объем: 414 стр.
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard`s Michael E.Porter shows you how to enhance competitive advantage through a global strategy. C.K.Prahalad explains how to create and leverage core competencies - a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.
H.Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F.Mahon, Barbara Bigelow, and Liam Fahey explore political strategy - the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.
You`ll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading Portable MBA in Strategy, Second Edition today.
Посмотрите также...
The Portable MBA in Marketing
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of...
The Portable MBA in Investment
The Portable MBA in InvestmentEdited by Peter L. Bernsteina state-of-the-art program in investment principles and applications from top-flight professionals"Peter Bernstein and his Dream Team tackle the entire investment...
The Portable MBA in Economics
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news...
How I Learned to Let My Workers Lead
Since 1922, "Harvard Business Review" has been a leading source of breakthrough ideas in management practice many of which still speak to and influence us today. "The HBR Classics" series now offers you the opportunity to make these seminal ......
The Portable MBA
A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school ......
The Personal MBA
This bestselling book gives you everything you need to transform your business and your career. An MBA at a top business school is an enormous investment in time and cash. And if you don`t want to work for a consulting firm or an investment ......
Бизнес-план на 100%. Стратегия и тактика эффективного бизнеса
Цитата "Есть множество достойных руководств по составлению бизнес-плана, но предложенное Р. Абрамс стоит на ступень выше остальных. Это исчерпывающая по содержанию и хорошо организованная книга, с удобными бланками и убедительными цитатами. В ......
RSS