Книги серии "The Portable MBA Series"
 | The Portable MBA in StrategyThis Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard`s Michael ...... |
 | The Portable MBAA totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school ...... |
 | New Product Development: Managing and Forecasting for Strategic SuccessLearn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and ...... |
 | The Portable MBA in MarketingCompanies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of... |
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