Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Phaidon Press"

Constable: Colour Library

Constable: Colour Library

This series acts as an introduction to key artists and movements in art history. Each title contains 48 full-page colour plates, accompanied by extensive notes, and numerous comparative illustrations in colour or black and white, a concise ......

David Gilbertson`s Wine Bar Theory

David Gilbertson`s Wine Bar Theory

Wine Bar Theory is an attitude and an approach to work. It`s not about cutting corners, it`s about wanting the very best and not settling for less. It`s a theory that can pave your road to success. Author David Gilbertson built a failing ......

Schiele: Colour Library

Schiele: Colour Library

As a precocious child talent, growing up in 1890s Vienna - the same that nurtured the psychoanlysis of Freud - Egon Schiele developed a distinctive personal style that matched his obsession with sex, life and death. Although he died young he ......

Portraits

Portraits

Magnum photographer Steve McCurry never set out to take portraits. Critically acclaimed and recognized internationally for his classic reportage, over the last 20 years he has worked for the "National Geographic" and other publications on ......

On Tour with Renzo Piano

On Tour with Renzo Piano

Renzo Piano, winner of the 1998 Pritzker Prize, is an architect whose work seems increasingly relevant to our times. Always challenging and surprising, each new design never fails to be so excitingly innovative as to capture the imagination of ......

Turner

Turner

J.M.W.Turner is the most masterly of British painters. His work exploits the great traditions of European painting, while anticipating the development of modern art in the twentieth century. As a Romantic, he was from his earliest works ......

Albert Moore

Albert Moore

Albert Moore was one of the most important late Victorian artists. In a single-minded quest for aesthetic perfection, he employed the female figure to embody abstract systems of ideal beauty, and created many of the iconic and defining images of ......

Renoir

Renoir

This series acts as an introduction to key artists and movements in art history. Each title contains 48 full-page colour plates, accompanied by extensive notes, and numerous comparative illustrations in colour or black and white, a concise ......

Art Nouveau

Art Nouveau

Art Nouveau conjures up images of nymph-like female figures and sinuous organic tendrils, as well as radical geometric simplicity. In its brief life span, which broached the end of the 19th century and the beginning of the 20th century, the ......

Albert Watson

Albert Watson

Albert Watson (b. 1922) is one of today`s most successful and sought-after fashion and commercial photographers. His instantly recognizable portraits feature many iconic figures of fashion and popular culture, including Kate Moss, Jack ......

The 20th Century Art Book

The 20th Century Art Book

Now available in a new convenient format, this book is an accessible guide to the art of the twentieth century. A complement to the landmark The Art Book it showcases 500 artists in alphabetical order, placing early stars like Monet, Picasso and ......

Magnum Stories

Magnum Stories

"Magnum Stories" explores how some of the world`s greatest photographers take, edit and lay out pictures. Using the `photo story` as a vehicle to explain their approach, the hook features work by 61 members of the prestigious Magnum photo ......

The Pre-Raphaelites

The Pre-Raphaelites

The Pre-Raphaelite Brotherhood, founded in 1848, had a dynamic influence upon the Victorian era. The painters, including Dante Gabriel Rossetti, William Holman Hunt and John Everett Millais, fought against an increasingly mechanized society to ......

It`s Not How Good You Are, It`s How Good You Want to Be

It`s Not How Good You Are, It`s How Good You Want to Be

It`s Not How Good You Are, It`s How Good You Want to Be is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to make the unthinkable thinkable and the impossible possible. The world`s top advertising guru, ......

Chardin

Chardin

Jean-Baptiste-Simeon Chardin was arguably the most talented French painter of the eighteenth century, best known for his original still lifes. Composed of simple, everyday objects, these works glow with warmth and magic, from the dull iron of ......

Italian Renaissance Painting

Italian Renaissance Painting

The Italian Renaissance was an unparalleled era of creativity, particularly in the field of painting. It witnessed the rediscovery of naturalistic techniques and new interest in portraiture and landscape. This book reproduces many paintings by ......

A day at elBulli

A day at elBulli

For the first time, A Day at elBulli: An Insight into the Ideas, Methods and Creativity of Ferran Adria allows unprecedented access to one of the world`s most famous, sought-after and mysterious restaurants. Having held three Michelin stars ......

Dog Dogs

Dog Dogs

Magnum photographer Elliott Erwitt, claims that he did not consciously set out to photograph dogs. According to him, it just happened that way: one day, when he was looking through his boxes of photographs, he realized that somehow or other a ......

A History of Illuminated Manuscripts

A History of Illuminated Manuscripts

Medieval manuscripts, with their cold and painted decoration and miniatures, are counted among the great glories of Western civilization. Images from them can be seen everywhere, from greeting cards and wrapping paper to facsimiles. This text ......

Architecture, Industry & Innovation

Architecture, Industry & Innovation

Nicholas Grimshaw is one of the pre-eminent figures of the British architectural scene. Alongside Lord Norman Foster and Lord Richard Rogers he is a leading light of the high-tech movement, responsible for some of the outstanding buildings of ......

Magnum

Magnum

Here the photographers of Magnum, 50 years after the legendary group began its documentary mission, address the world following the fall of the Berlin Wall in 1989; a period which has seen the triumph of US capitalism at one extreme and the ......

Dali

Dali

Salvador Dali is one of the most controversial and paradoxical artists of the twentieth century. A painter of considerable virtuosity, he used a traditional illusionistic style to create disturbing images filled with references to violence, ......

Gauguin: Colour Library

Gauguin: Colour Library

This series acts as an introduction to key artists and movements in art history. Each title contains 48 full-page colour plates, accompanied by extensive notes, and numerous comparative illustrations in colour or black and white, a concise ......

Degas

Degas

This series acts as an introduction to key artists and movements in art history. Each title contains 48 full-page colour plates, accompanied by extensive notes, and numerous comparative illustrations in colour or black and white, a concise ......

Bruegel

Bruegel

Pieter Bruegel was perhaps the greatest sixteenth-century Flemish painter and he is certainly the most popular today. Surprisingly, fewer than fifty of his works have survived, though his episodes from peasant life, landscapes and religious ......

Raphael

Raphael

This monograph explores the life and work of Raphael (Raffaello Sanzio), one of the most important artists in the Western tradition. Over two hundred of Raphael`s finest paintings and drawings are illustrated, including all of his most ......

Caravaggio

Caravaggio

Michelangelo Merisi da Caravaggio was a boldly original painter who led a short and violent life. The powerful realism of his figures upset many of his contemporaries, and their power to shock remains undiminished. This book, providing a ......

Cezanne: Colour Library

Cezanne: Colour Library

This series acts as an introduction to key artists and movements in art history. Each title contains 48 full-page colour plates, accompanied by extensive notes, and numerous comparative illustrations in colour or black and white, a concise ......

Chagall: Colour Library

Chagall: Colour Library

The life and work of artist Marc Chagall (1887-1985) are presented in this volume. He was born into a poor Jewish family in Vitebsk, Russia, a place whose memory remained a constant source of inspiration. Establishing his reputation in Paris ......

Magritte: Colour Library

Magritte: Colour Library

This series acts as an introduction to key artists and movements in art history. Each title contains 48 full-page colour plates, accompanied by extensive notes, and numerous comparative illustrations in colour or black and white, a concise ......

Exposure: Mary Ellen Mark

Exposure: Mary Ellen Mark

Acclaimed American documentary photographer Mary Ellen Mark made her first iconic photographs when living in Turkey on a Fulbright Fellowship in the mid-1960s. Her pictures of Bombay brothels, shot in the late 1970s, were published in 1981 in ......

Fruits

Fruits

"Mу interest in fashion stems from the way people express themselves through the clothes they wear. It doesn`t matter what kind of clothes individual designers make. What is important are one`s thoughts and the ability to express them, one`s ......

Gunnar Asplund

Gunnar Asplund

Although a contemporary of Walter Gropius and Le Corbusier, "Gunnar Asplund" pursued an architecture that does not fit easily into their view of Modernism as a movement that rejected the applied styles and ornamentation of the nineteenth ......

10x10_2

10x10_2

Like its successful predecessor "10x10" (published by Phaidon in 2000), "10x10_2" is a comprehensive overview of new architecture today. This generously illustrated volume presents 100 of the world`s most exceptional emerging architects, ......

Caravaggio

Caravaggio

Michelangelo Merisi da Caravaggio was one of the most innovative painters of his time, and one of the greatest artists of any age. Rescued from neglect, he has become a cultural icon in the late twentieth century, not only for his art but also ......

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Владимир Ступников, Генеральный директор коммуникационного агентства АУРА в составе Газпром-Медиа Холдинга. Социальные медиа становятся все более важным инструментом в работе каждого PR-специалиста, и одной из относительно новых, но стремительно растущих платформ, является Telegram. Этот мессенджер, изначально позиционировавшийся как безопасный и приватный инструмент связи, приобретает все большую популярность и привлекает внимание маркетологов и PR-специалистов по всему миру.
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Татьяна Жигаленкова, управляющий партнер LotUS Communications, рассказала какие компетенции, и требования PR-специалистов будут актуальны через 5 лет.
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В 2024 году маркетологи все чаще начинают использовать метавселенные. По сравнению с социальными сетями, вовлеченность пользователей в иммерсивных площадках гораздо больше. Одним из самых интересных для клиентов форматов являются АR и VR. Как технологии будущего применять в маркетинге уже сегодня, разобрали в агентстве высоких откликов HICLICK.
Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?Коkос Group: ИИ в рекламной индустрии: модный тренд или революция?
Искусственный интеллект уже давно среди нас. Он прочно вошел в нашу жизнь, используется абсолютно в разных её сферах и кардинально меняет лицо современного бизнеса. Рекламная индустрия - не исключение. Самый яркий и известный пример - это нейросети, на основе которых построен поиск рекламных систем Яндекса. Использование нейросетей и других алгоритмов ИИ, делает рекламу еще более эффективной и качественной. Евгений Халин, директор по продуктам Коkос Group рассказывает о том, как работает ИИ, в чем его преимущество и какие перспективы нас ждут.
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В период гендерных праздников предприниматели отмечают 50%-ый рост продаж. – Даже в случае торговли сепараторами или двигателями, при должном подходе. Для маркетологов это время – забег на короткие дистанции. Поэтому важно грамотно подойти к выбору инструментов.

Книги по дизайну

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01.05.2024 - 14:07
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