Книги издательства "Wiley"
 | Managing Bank Capital: Capital Allocation and Performance MeasurementManaging Bank Capital explains proven techniques available in the management of bank capital that will help maximize shareholder value. This second edition has been fully updated to incorporate significant developments, such as the modeling of ...... |
 | Handbook of Inflation Indexed BondsHandbook of Inflation Indexed Bonds provides complete coverage of inflation protection bonds beginning with their first U.S. issuance in 1997. Five, in-depth sections detail: strategic asset allocation; mechanics, valuation, and risk monitoring; ...... |
 | Creative Product Design: A Practical Guide to Requirements Capture ManagementAchieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like ...... |
 | Marketing Research"Marketing Research" offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, ...... |
 | Managerial AccountingThis resource presents the key accounting concepts that managers must know in order to make informed decisions. The fourth edition includes expanded Incremental Measurement and You Get What You Measure sections in each chapter. These hallmark ...... |
 | What Executives Need to Know About Project ManagementDiscover how executives can apply the Kerzner Approach® to improve project management. As an executive today, you need to become more involved in project management. That doesn`t mean you need to become a project manager, but rather you need to ...... |
 | Market Risk Analysis: Volume IV: Value at Risk Models (v. 4)Written by leading market risk academic, Professor Carol Alexander, Value-at-Risk Models forms part four of the Market Risk Analysis four volume set. Building on the three previous volumes this book provides by far the most comprehensive, ...... |
 | Images of the Multinational FirmThis volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current ...... |
 | Payment Card Industry Data Security Standard HandbookClearly written and easy to use, "Payment Card Industry Data Security Standard Handbook" is your single source along the journey to compliance with the Payment Card Industry Data Security Standard (PCI DSS), addressing the payment card industry ...... |
 | Emotional Capitalists: The New LeadersBuilding your emotional capital might be your best investment ever. This book shows you how to build emotional capital in your organisation and turn emotional intelligence in to value. We have long been aware that to be successful in our ...... |
 | Marketing Calculator: Measuring and Managing Return on Marketing InvestmentThis book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management ...... |
 | Great Business Teams: Cracking the Code for Standout PerformanceUnderstand and decode the inner workings of great business teams with the more than 30 in - depth examples in Great Business Teams: Cracking the Code for Standout Performance. Author Howard Guttman examines and dissects teams at top-management, ...... |
 | Handbook of Finance: Financial Markets and Instruments"Volume I: Financial Markets and Instruments skillfully covers the general characteristics of different asset classes, derivative instruments, the markets in which financial instruments trade, and the players in those markets. It also addresses ...... |
 | An Introduction to Corporate Finance: Transactions and TechniquesAn Introduction to Corporate Finance provides the reader with a complete overview of Corporate Finance from perspective of the investment Banker. The author, a corporate trainer and former investment banker clarifies the role of the investment ...... |
 | A Master Class in Brand Planning: The Timeless Works of Stephen KingIn 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is ...... |
 | Gold: The Once and Future MoneyFor most of the last three millennia, the world’s commercial centers have used one or another variant of a gold standard. It should be one of the best understood of human institutions, but it’s not. It’s one of the worst understood, by both its ...... |
 | The New CFO Financial Leadership ManualFilled with pragmatic insights, proactive strategies, and best practices, The New CFO Financial Leadership Manual, Second Edition is destined to become your essential desktop companion. This thorough guidebook is essential reading for the CFO ...... |
 | Straight to the Top: Becoming a World-Class CIOYou have what it takes to be a CIO. Do you have a strategy for getting there? Now you do. "Gregory Smith has written the definitive work on how to achieve leadership success in IT. This well-written and carefully researched book is a must-read ...... |
 | Practical SpeculationThe follow-up to Victor Niederhoffer`s critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading ...... |
 | Financial Valuation Workbook: Step-by-Step Exercises to Help You Master Financial ValuationGhe complete resource to guide professionals through a full business valuation and to better manage their practice. Now valuation professionals can master every function for every valuation situation. The Financial Valuation Workbook, Second ...... |
 | The PDMA Handbook of New Product DevelopmentThe completely revised and updated "bible"of new product development: "The PDMA Handbook of New Product Development", Second Edition. "The PDMA Handbook of New Product Development", Second Edition provides a comprehensive, updated picture of ...... |
 | Unofficial Guide to Starting a Business OnlineIf you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your ...... |
 | Quantitative Investment Analysis, WorkbookIn the Second Edition of Quantitative Investment Analysis, financial experts Richard DeFusco, Dennis McLeavey, Jerald Pinto, and David Runkle outline the tools and techniques needed to understand and apply quantitative methods to today`s ...... |
 | Quantitative Investment AnalysisIn the Second Edition of "Quantitative Investment Analysis", financial experts Richard DeFusco, Dennis McLeavey, Jerald Pinto, and David Runkle outline the tools and techniques needed to understand and apply quantitative methods to today`s ...... |
 | Real Estate Riches: How to Become Rich Using Your Banker's MoneyAn all-time bestseller, Dolf de Rooss classic Real Estate Riches shows you how to find great deals and make great profits in the real estate market. Youll learn why real estate is such a reliable moneymaker and how to achieve the biggest return ...... |
 | The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar IndustryRead the Preface, Introduction, and Chapter 1 at thewellnessrevolution.paulzanepilzer.com.Five years ago, Paul Zane Pilzer outlined the future of an industry he called "wellness" and showed readers how they could get in on the profitable bottom ...... |
 | Intermediate Accounting, Volume 2, Problem Solving Survival GuideWork more effectively and gauge your progress along the way! This Student Study Guide is designed to accompany Kieso`s Intermediate Accounting, 12th edition. Keeping its finger on the pulse of the profession, the new twelfth edition of this ...... |
 | Sectors and Styles: A New Approach to Outperforming the Market (Wiley Finance)Discover a proven method for making better investment choices The actions of politicians, regulators, and economic policy makers have an enormous impact on the financial markets. In Sectors and Styles , author Vincent Catalano offers an ...... |
 | The Copyright Permission and Libel Handbook: A Step-by-Step Guide for Writers, Editors, and PublisheThis manual allays a fear among publishing, broadcast, and film folk: getting sued. Copyright infringement is a manageable risk, if one understands the fair use doctrine and the procedures for acquiring and buying the right to reproduce material ...... |
 | Live it Up without Outliving Your Money!: 10 Steps to a Perfect Retirement PortfolioLive It Up without Outliving Your Money! "Paul Merriman's new book is a rich and meaty guide to achieving real retirement security. It's full of wise, easy-to-follow advice that will stand the test of time." —Knight Kiplinger, Editor in Chief, ...... |
 | Automatic Wealth for Grads... And Anyone Else Just Starting Out"Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael`s credentials go far beyond the fact that he is an extremely successful ...... |
 | The Bear Necessities of Business: Building a Company with HeartBuild-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide. Leading the way is Maxine Clark, the company`s founder, ...... |
 | iCon Steve Jobs: The Greatest Second Act in the History of BusinessAccording to F.Scott Fitzgerald, there are no second acts in American life. Apparently he forgot to tell Steve Jobs. Jobs rose from an outcast high school electronics nerd to become the driving force behind Apple and avatar of the computer ...... |
 | The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet CompanyThe buzz about The ebay Phenomenon "David Bunnell?s portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to ...... |
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