Michael Hopkins
The Planetary Bargain: Corporate Social Responsibility Comes of Age
Издательство: Macmillan Press, St. Martin's Press, 1999 г.
0-312-21833-8, 0-33-74082-3
Книгопечатная продукция
Объем: 230 стр.
Unemployment remains stubbornly high in the richest nations of the world, and large transnational corporations continually downsize. A few get richer, but many are wondering where they will find customers for their goods amid the growing impoverishment of many developing countries. This book touches on the problem by examining the issue of corporate social responsibility, arguing that it is both good for business and essential for future prosperity and stability. It presents the case for a worldwideagreement, or "planetary bargain," between the private and public sectors and looks at the implications of such an idea. The book includes case studies of international companies who have adopted socially responsible programs and analyzes research in this area over the past two decades.
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