Медиа-проект "KAUKO REMOTELY CONTROLLED DESIGN CAFÉ", агентство: Hasan & Partners
Название: KAUKO REMOTELY CONTROLLED DESIGN CAFÉ
Агентство: Hasan & Partners
Страна: Финляндия
Сектор бизнеса: Фестивали и выставки
Год выхода: 2012
Вид рекламы: Медиа-проекты
Insights, Strategy and the Idea World Design Helsinki 2012 (WDCH) wanted to point out that design is everywhere -people just take it for granted. Anything that makes things work better is design, design is everywhere, it affects everyone and anyone can affect it.It`s important to communicate this thinking, as the year itself isn`t really about anything concrete like events. The target audience are people who are not naturally interested in design. At the core of the marketing communication is Kauko - a movable café with design anyone can remotely control in real-time on the web. Chairs, tables etc. move when controlled by the web user. After this, users are directed to share ideas on how to make things work better on the web or using the WDCH mobile application. During the year, the café will be moved to different public. Creative Execution At the core of the marketing communication is Kauko a movable café with design anyone can remotely control in real-time on the web. Chairs, tables etc. move when controlled by the web user. Film from the café is streamed in real-time on the web site. After this, sets are directed to share ideas on how to make things work better on the web or using the WDCH mobile application. All the elements of the campaign ( TV, print, outdoor and banners) invited people to try out Kauko. During the year, the café will be moved to different public locations, including a shopping mall in the center of Helsinki and the biggest fairs in Finland. Results and Effectiveness In the three first months 141,290 unique visitors spent an average of 2:50 minutes on the site. PR from around the world, including Time, BBC, news on national Finnish television. Amount of PR became news in Finland.
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