Нестандартная реклама "Poolball", бренд: Budweiser, агентство: Ogilvy Argentina

Название: Poolball
Агентство: Ogilvy Argentina
Рекламодатель: Compañía Industrial Cervecera S.A.
Бренд: Budweiser
Страна: Аргентина
Сектор бизнеса: Пиво
Год выхода: 2011
Вид рекламы: Нестандартная реклама

Describe the brief from the client: Men love playing football and going out at night. But when they party all night they can`t play football seriously. Budweiser, the brand historically linked to football and night-life, wanted to bring these two opposite passions of men together.

Creative Execution: We created a new sport: Poolball. And located 7 by 3 meter long pool tables in bars across Buenos Aires for men to experience directly they can actually have it all for the very first time in history: Football, night-life, beers and women.

Describe the creative solution to the brief/objective. The TV broadcast featured a Budweiser website sponsorship.

Describe the results in as much detail as possible. -Over 280 players every night. -ESPN & FOX Sports live broadcast. -The # 1 specialized sport newspaper journals of Argentina, El Gráfico & Ole, covered Poolball immediately. -ESPN asked to use the poolball table all the year long, adopting Poolball as the new sport of the channel. 

Награды:

• Cannes Lions, 2011 (3 место) Direct Lions (Ambient Media (Large Scale))

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