Jack Trout, Al Ries
Marketing Warfare: 20Th Anniversary Edition
Издательство: McGraw-Hill, 2005 г.
9780071460828
Книгопечатная продукция
Объем: 224 стр.
The book that changed marketing forever is now updated for the new millennium.
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-along with annotated reproductions of winning and losing ads.
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