Philip Henslowe
Public Relations: A Practical Guide to the Basics
Серия: PR in Practice Series
Издательство: Kogan Page, 2003 г.
978-0-7494-4072-5, 0-7494-4072-4
Книгопечатная продукция
Объем: 160 стр.
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.
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