Show Design
редактор
Издательство: daab, 2007 г.
978-3-937718-62-0
Книгопечатная продукция
Объем: 400 стр.
Trade fairs and showrooms are an increasingly important marketing investment for all kinds of companies and the design of these temporary displays is a growing and constantly changing industry. Both showrooms and trade fair exhibitions serve to showcase and demonstrate a company`s new products and services and to convey their brand philosophy. Doing this effectively is not an easy task and best left to marketing and design specialists. Trade fairs are especially tricky as the design of the company`s booth is an increasingly powerful sales strategy. The importance of these professional shows is clearly reflected in the huge number and variety of these events held all over the world. With thousands of visitors seeing yours and thousand of other company`s booths, the pressure is on to make yours stand out from the rest. Considering the visitor will spend no more than a maximum of 15 minutes at each stand, designers need to clearly get the company`s message across in the least possible time, using innovative solutions and technologies. Similarly, showrooms are a way of advertising the product, making the layout and positioning of the wares a carefully considered task. The word "showroom" may evoke images of the first purpose-built car showrooms, which began to proliferate at the time of the mass-production of cars at the beginning of the 20`th century. Nowadays, however, a huge array of products, from sanitary ware and electronics to upholstery, fashion, lighting and furniture, to mention but a few, are investing in showrooms of all sizes and fashions. This book intends to show the great lengths some companies will go to in order to be seen and, more importantly, to be remembered. The following pages will present a wide selection of trade fairs and showrooms from around the world created by established and emerging designers.
Формат: 17,5 см x 23,5 см.
Посмотрите также...
Клиенты на всю жизнь
Карл Сьюэлл - успешный бизнесмен, которому удалось поднять продажи до невиданных высот благодаря привлечению и удержанию покупателей. Его книга являет собой практическое руководство по работе с клиентами (а попутно и по организации работы ......
Реклама в старые добрые времена. Конец XIX - начало XX века
Книга-альбом содержит рекламу банков, акционерных обществ и компаний; торговых домов и товариществ; заводов и фабрик; складов и контор; специализированных магазинов и отдельных видов товаров; периодических изданий, типографий и художественных ......
Advertising & Art: International Graphics from the Affiche to Pop Art
This is neither a manual claiming to be a popular summary nor a systematic treatment of the art of the wall poster. It is an original work, of vast scope, structured into independent essays organised along a cohesive timeline, from 1880 to the ......
Logo Design: Volume 2
In this follow-up to our immensely successful first volume, you`ll find over 2,000 logos as well as special case-study features on brand identities such as MTV and Wrangler. Top design and branding offices featured include MetaDesign, Saffron ......
Successful Restaurant Design
An integrated approach to restaurant design, incorporating front- and back-of-the-house operations. Restaurant design plays a critical role in attracting and retaining customers. At the same time, design must facilitate food preparation and ......
Matali Crasset
This volume of the series about young but already very successful architects and designers introduces to the projects of the french designer Matali Crasset. The book not only shows the assembled work of Matali Crasset but also what she ......
Development Design Group: Selected and Current Works
The cultural diversity of its design team and its multi-disciplinary approach to projects have built Design Group`s international reputation as an innovative architecture, planning and design firm. Design Group`s portfolio includes award-winning ......
D&AD 09: The Best Advertising and Design in the World
The professional`s annual - finally available to the public. TASCHEN has teamed with D&AD to make its previously exclusive and highly-coveted Annual - featuring the year`s best creative work - available to the public. The awards panel judges ......
RSS