Advertising for People Who Don`t Like Advertising
Издательство: Laurence King, 2013 г.
978-1-78067-320-2
Книгопечатная продукция
Объем: 240 стр.
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company`s name is KesselsKramer.
This book describes how to make something you like out of something you don`t. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.
Advertising for People Who Don`t Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It`s intended for anyone who has ever hated a web banner or zapped an ad break.
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