Ken Segall
Insanely Simple: The Obsession That Drives Apple's Success
Издательство: Portfolio Penguin, 2012 г.
978-0-670-92118-8
Книгопечатная продукция
Объем: 240 стр.
Steve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.
Insanely Simple is an insider`s view of Jobs`s world. It reveals the ten elements of Simplicity that have driven Apple`s success - which you can use to propel your own organization.
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