Книги издательства "Portfolio Penguin"
 | Mission: How the Best in Business Break ThroughThe best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the ...... |
 | Superbosses: How Exceptional Leaders Master the Flow of TalentA good boss leads their team. A superboss builds an army of new leaders. Which would you rather be? What do tecUology CEO Larry Ellison, American football coach Bill Walsh and fashion pioneer Ralph Lauren have in common? A shared approach to ...... |
 | You Only Have To Be Right OnceSilicon Valley`s newest billionaires represent a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant ...... |
 | Design to Grow How Coca-Cola Learned to Combine Scale & AgilityTomorrow`s business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that ...... |
 | Throwing Rocks at the Google Bus: How Growth Became the Enemy of ProsperityThe promise and perils of the digital economy - and how we can use it to create prosperity for all The digital economy was supposed to create a new age of prosperity for everyone. But as Facebook resells our data for billions and self-driving ...... |
 | The Art of PeopleWhat does it take to win success and influence? In a world where we are constantly connected, it`s those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their ...... |
 | Show & Tell: How Everybody Can Make Extraordinary Presentations"Dan Roam is a master of communicating with pictures and words, together. I’ve stolen truckloads from him, and now you can, too." - Austin Kleon, author of Steal Like an Artist and Show Your Work For the vast majority of us, giving a ...... |
 | The Personal MBAThis bestselling book gives you everything you need to transform your business and your career. An MBA at a top business school is an enormous investment in time and cash. And if you don`t want to work for a consulting firm or an investment ...... |
 | Mob Rules: What the Mafia Can Teach the Legitimate BusinessmanThe Mob is notorious for its cruel and immoral practices, but its most successful bosses have always been extremely smart businessmen. Now, former Gambino associate Louis Ferrante reveals the Mafia`s surprisingly effective management techniques ...... |
 | Traction: How Any Startup Can Achieve Explosive Customer GrowthMost startups don`t fail because they can`t build a product. Most startups fail because they can`t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn`t the originality of your offering, the ...... |
 | Do Less, Get More: How to Work Smart & Live Life Your WayIs your life how you imagined it would be, or is the reality more stressful than you planned? Do you put yourself under too much pressure to succeed? Are you struggling to find time for the things, and people, you love? It doesn`t have to be ...... |
 | Get Shit DoneGet Shit Done. Less Meetings, More Doing. Passion Never Fails. These mantras have bred the likes of Twitter and Instagram. Now the essence of the startup world has been captured in book form. There`s rocket-fuelled insight from the pioneers of ...... |
 | Finish BigBo Burlingham, the bestselling author of Small Giants, returns with Finish Big, an original guide to exiting your company successfully and gracefully. "Finish Big is for all those founder/leaders who want to do more than take ...it is for the ...... |
 | The Three Rules: How Exceptional Companies Think"The objective is to deliver the best possible performance and sustain it for as long as possible". In every sector there`s an outlier. An exceptional company that faces the same difficulties as competitors, but constantly delivers superior ...... |
 | Why You? 101 Interview Questions You`ll Never Fear AgainLearn the secrets to excelling at interview, direct from top interviewers and recruiters, in Why You? by James Reed, chairman of recruitment specialists REED. You can`t prepare an answer for every interview question. So, of the thousands of ...... |
 | Hooked: How to Build Habit-Forming ProductsIn Hooked, Nir Eyal reveals how successful companies create products people can`t put down - and how you can too.... |
 | All Marketers Are LiarsWe believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that`s virtually the same car. We believe that $125 sneakers make our feet feel better-and look cooler-than a $25 brand. And believing it makes it true. As Seth Godin ...... |
 | Like a Virgin: Secrets They Won`t Teach You at Business SchoolWhether you`re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. "Like a Virgin" brings together ...... |
 | Jony Ive: The Genius Behind Apple`s Greatest ProductsAn intimate look at the legendary British designer behind Apple`s most iconic products - including the Apple Watch. With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. ...... |
 | Driving Honda: Inside the World`s Most Innovative Car CompanyFor decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda ...... |
 | Free! Love Your Work, Love Your LifeChris Barez-Brown, author of Shine, brings us a new book which inspires you to set your own rules at work, and make your job work for you. `Life and work are intrinsically linked. They are not separate; they are one. If we want to live an ...... |
 | Superteams: How to Take Your Team to the TopIn SUPERTEAMS, Khoi Tu reveals the secrets to taking your team to the top. When Disney shutdown production on Toy Story, how did Pixar save it? What turned sworn rivals into a winning Ryder Cup team? Why is the Stones` longevity down to Mick and ...... |
 | Big Bang Disruption: Business Survival in the Age of Constant InnovationIt used to take years for new products and services to dethrone industry leaders. Now any business can be instantly devastated by something better and cheaper. How can you protect yourself, and harness the power of Big Bang Disruption? Take ...... |
 | The FrackersEveryone knew it was crazy to try to extract oil and natural gas buried in shale rock deep below the ground. Everyone, that is, except a few reckless wildcatters - who risked their careers to prove the world wrong. Things looked grim for ...... |
 | What the Most Successful People Do Before BreakfastLaura Vanderkam has combined her three popular mini e-books into one comprehensive guide, with a new introduction. It will help readers build habits that lead to happier, more productive lives, despite the pressures of their busy schedules. ...... |
 | The Launch PadRandall Stross was granted unprecedented access to Y Combinator, enabling a unique inside tour of the world of software startups. He tells the full story of this ultra-exclusive institution, how it chooses the aspiring Mark Zuckerbergs, and how ...... |
 | The Growth MapIn 2001, Jim O`Neill predicted the fastest growing economies of the past decade. Now he`s back to explore the new growth markets we should all be watching closely today. It`s been ten years since Jim O`Neill conceived of the BRIC acronym. He ...... |
 | The First 20 Hours: How to Learn AnythingWhat would you like to learn? How to paint a great portrait, lauch a business, play piano… or even fly an aeroplane? The only thing holding you back is the time and effort it will take. But there is a way to go from knowing absolutely nothing to ...... |
 | Every Nation for Itself: Winners and Losers in a G-Zero WorldA world order in which no single country or durable alliance of countries can meet the challenges of global leadership. What happens when the G20 doesn`t work and the G7 is history. If the worst threatened - a rogue nuclear state with a ...... |
 | SuperteamsEvery organization - whether a business start-up, a corporate giant or the local sports club - lives or dies by the quality of its teamwork. In a complex, fast-moving, increasingly connected world, the need to work effectively as a team is ...... |
 | The Rare FindAnyone who recruits people faces the same challenge, whether they work for a giant company or a start-up, a Hollywood studio or a hospital. We all wonder how to tell the outstanding prospects from the ones who look great on paper but then fail ...... |
 | One Click: Jeff Bezos and the Rise of Amazon.comWhy has amazon been so successful? How did it reinvent an entire industry? What will it do next? Amazon`s business model is deceptively simple: make online shopping so easy that customers won`t think twice. As that button on every page says: ...... |
 | The Impact EquationIn "The Impact Equation", Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience or a certain number of followers. You need a potent mix of all of the above ...... |
 | Insanely Simple: The Obsession That Drives Apple's SuccessSteve Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. Insanely Simple is an insider`s view of Jobs`s world. It reveals the ...... |
 | Lunch with the FT: 52 Classic InterviewsFrom the very first mouthful, "Lunch with the FT" was destined to become a permanent fixture in the "Financial Times". The formula was deceptively simple: a conversation-cum-interview over an agreeable lunch. Good food was essential, preferably ...... |
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