Tony Murphy
Achieving Business Value from Technology: A Practical Guide for Today's Executive
Издательство: Wiley, 2002 г.
0471232300
Книгопечатная продукция
Объем: 254 стр.
Clearly, IT investments have never before played such a critical part in business growth. The book addresses the weakness existing in most management systems involving the lack of a systematic process to realize the economic benefits of the IT investment and provides a clear A-Z methodology for business to bridge this gap. This book is clearly written for all levels and backgrounds in business management and is a must-do for those whose business involves IT, is considering IT, or would like to significantly tailor IT investments for their economic advantage.
Professor Richard P.Wool, University of Delaware
President and CEO, Cara Plastics Inc.
Tony Murphy addresses the difficult question of the value of IT investments head on. He translates an elegant theory into effective practice. The case studies in the book effectively reinforce his key messages.
Dr. Dermot Moynihan
Senior Vice President, World Wide Chemical Development, GlaxoSmithKline
This book is the answer to most CIOs` need for a well-structured, pragmatic, and easily implemented set of tools and practices designed to answer the universal problem of managing and measuring IT`s contribution to the business. Tony Murphy`s unique blend of practical experience, industry best practice, and excellent communication skills provides the reader with a valuable - and highly readable - guide on how best to achieve that elusive objective of reliably realizing the business benefits of IT investments.
Michael Rice
Group Director of IT, Kerry Group plc
At Oxfam we are one year into a three-year IT strategy based on the principles Tony Murphy lays out in this book, and there is a real, positive difference in how IT is perceived, and in its real strategic position within the organization. If you have ever wondered just how you can gain strategic alignment for your IT function, and then how to make the practical link to IT investment for the organization, Tony has provided a framework that joins them both.
Simon Jennings
Head of Information Systems, Oxfam GB
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