Nina Jacob
Intercultural Management: MBA Masterclass
Серия: MBA Masterclass Series
Издательство: Kogan Page, 2003 г.
0749435828
Книгопечатная продукция
Объем: 224 стр.
Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are "external" (e.g. different regional cultures) or "internal" (e.g. differences in company culture). With the number of companies falling into this category, it is not surprising that intercultural management is an area of increasing importance to both academics and practitioners.
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